SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR FACILITATING DISPLAY OF CONTENT WITHIN APPLICATION PROGRAMS EXECUTING ON ELECTRONIC DEVICES
2 Assignments
0 Petitions
Accused Products
Abstract
An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.
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Citations
83 Claims
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1-40. -40. (canceled)
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41. A computer program product that facilitates the display of content within electronic devices, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
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computer readable program code that selects content stored within an electronic device for display by an application program executing on the electronic device; computer readable program code that displays the selected content within the application program; and computer readable program code that notifies a remotely located content server that the selected content has been displayed. - View Dependent Claims (42, 43, 44, 45, 46)
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47-69. -69. (canceled)
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70. A client device, comprising:
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a Web browser; a display; a plurality of stored advertisements that are configured to be displayed by the Web browser within the display; and an ad agent in communication with the Web browser, comprising; means for requesting a remote ad server to select an advertisement for insertion within content displayed by the Web browser within the display; means for receiving an identification of an advertisement selected by the remote ad server; means for retrieving the selected advertisement from the plurality of stored advertisements; and means for inserting the retrieved advertisement within content displayed by the Web browser via the display. - View Dependent Claims (71, 72, 73)
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74. A client device, comprising:
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a Web browser; a display; a plurality of stored advertisements that are configured to be displayed by the Web browser within the display; and an ad agent in communication with the Web browser, comprising; means for selecting an advertisement for insertion within content displayed by the Web browser within the display; means for retrieving the selected advertisement from the plurality of stored advertisements; and means for inserting the retrieved advertisement within content displayed by the Web browser via the display. - View Dependent Claims (75, 76, 77)
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78. A computer program product that provides dynamically selected advertising within content requested by a client device, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
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computer readable program code that requests content from a server; computer readable program code that receives the requested content and a link to an ad server, wherein the requested content includes a portion designated to receive a dynamically selected advertisement therewithin, and wherein the link is configured to cause the client device to request an advertisement from the ad server; computer readable program code that requests the ad server to select an advertisement for insertion within the requested content designated portion; computer readable program code that receives an identification of an advertisement selected by the ad server; computer readable program code that retrieves the selected advertisement from within the client device; and computer readable program code that displays the requested content and selected advertisement via a display of the client device. - View Dependent Claims (79, 80, 81, 82)
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83-87. -87. (canceled)
Specification