APPARATUS, METHOD AND SYSTEM FOR REPLACING ADVERTISING AND INCENTIVE MARKETING

• US 20170154359A1
• Filed: 11/23/2016
• Published: 06/01/2017
• Est. Priority Date: 11/27/2015
• Status: Abandoned Application

• Current Assignee: Surkus, Inc.
• Original Assignee: Surkus, Inc.
• Inventors: ZUKERMAN, FOREST
• Application Number:
  US15/360,754
• Publication Number:
  US 20170154359A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method and system for replacing advertising is provided herein, whereby users are selected to participate in events based on user attributes and event sponsor criteria. Accordingly, event sponsors may target intended audiences by sponsoring and then populating or casting an event with participants meeting desired criteria. Once assembled, the sponsor may exchange information with the participants and participants may exchange information with one another. Participant criteria may include personality and appearance attributes, popularity, reputation, number of social media followers, tastemaker status and overall ability to influence the opinions, perceptions or actions of other potential participants. Event sponsors may focus spending to assemble the largest, relevant cast desired, efficiently, through the use of geo-located devices associated with participants under control of software associated with the present invention. As opposed to broadcast advertising, the present invention enables spending money only to engage desired participants.

Claims

1. A method for replacing advertising comprising the steps of:

selecting users for participation at a live event;

comparing a user attribute database with a desired user attribute for attendance at said live event as selected by an event sponsor;

deriving from said comparison a guest list for said live event representative of the user attributes selected by said event sponsor;

notifying said guest list of users of their selection for participation of said live event;

recording qualitative and quantitative data indicative of said selected guest list of users actually in attendance at said live event, and recording which of said selected guest list of users who decline to or otherwise fail to attend said live event;

deriving a payment process by which each of said users in attendance at said live event are paid for their attendance, in an amount sufficiently high to populate said event, but efficiently calculated to not over pay for said attendance; and

annotating said user attribute database with criteria indicative of user'"'"'s performance at said live event so that future live events may be more effectively populated with the most advantageous users possible.

2. The method according to claim 1 wherein said user attribute database includes social media qualitative data received from Facebook.

3. The method according to claim 2 wherein the magnitude of popularity of said user attributes are assessed so that said user may be prioritized over other users for selection to attend said live event.

4. The method according to claim 1 wherein GPS coordinates indicative of the location of a selected user form part of said user'"'"'s attribute database, so that users are selected in part due to their proximity to said live event.

5. The method according to claim 1 wherein said user attribute database includes social media qualitative data and qualitative data regarding said user gathered during said user'"'"'s attendance at prior live events, so that users selected for a present live event may be selected based on social media data and based on previous live event performance quality.

6. The method according to claim 5 wherein GPS coordinates indicative of the location of a selected user form part of said user'"'"'s attribute database, so that users are selected in part due to their proximity to said live event.

7. The method according to claim 2 wherein a score is developed to assess to what degree a user is considered to be a social media influencer, and wherein said degree is translated into a score so that a user may be selected more or less depending upon said score attained.

8. The method according to claim 7 wherein a user is assessed based on multiple qualitative criteria so that an event sponsor may filter out and set for inclusion various users to be selected for invitation to one of said live events.

9. The method according to claim 1 wherein said payment processing includes a pricing model whereby users are paid based on their relative demand for inclusion in a given sponsored event.

10. The method according to claim 9 wherein said pricing model compares a preset spending limit established by said event sponsor with the aggregated cost of all of said users selected for one of said live events, so that overall event participant cost may be controlled by said event sponsor.

11. An apparatus for replacing advertising comprising:

a computer input device for entering criteria regarding desired users for participation at a live event;

a computer database evaluator for comparing previously derived user attributes with a desired user attribute for attendance at said live event as selected by an event sponsor;

an output of said computer database evaluator for deriving from said comparison a guest list for said live event, representative of the user attributes selected by said event sponsor;

a display or transducer for notifying a user of selection for said guest list of users for participation at a said live event;

a data record within said computer database for recording qualitative and quantitative data indicative of said selected guest list of users in attendance at said live event, and recording which of said selected guest list of users who decline to or otherwise fail to attend said live event;

a payment processor by which each of said users actually in attendance at said live event are paid for their attendance, in an amount sufficiently high enough to populate said event, but efficiently calculated to not over pay for said attendance; and

an electronic quality of performance annotator for input to said user attribute database with criteria indicative of user'"'"'s performance at said live event, so that future live events may be more effectively populated with the most advantageous users possible.

12. The apparatus according to claim 11 wherein said user attribute database includes social media qualitative data received from Facebook.

13. The apparatus according to claim 12 wherein the magnitude of popularity of said user attributes are assessed so that said user may be prioritized over other users for selection to attend said live event.

14. The apparatus according to claim 11 wherein GPS coordinates indicative of the location of a selected user form part of said user'"'"'s attribute database, so that users are selected in part due to their proximity to said live event.

15. The apparatus according to claim 11 wherein said user attribute database includes social media qualitative data and qualitative data regarding said user gathered during said user'"'"'s attendance at prior said live events, so that users selected for a present live even may be selected based on social media data and based on previous live event performance quality.

16. The apparatus according to claim 15 wherein GPS coordinates indicative of the location of a selected user form part of said user'"'"'s attribute database, so that users are selected in part due to their proximity to said live event.

17. The apparatus according to claim 12 where in a score is developed to assess to what degree a user is considered to be a social media influencer, and wherein said degree is translated into a score so that a user may be selected more or less depending upon said score attained.

18. The apparatus according to claim 17 wherein a user is assessed based on multiple qualitative criteria so that an event sponsor may filter out and set for inclusion various users to be selected for invitation to one of said live events.

19. The method according to claim 11 wherein said payment process includes a pricing model whereby users are paid based on their relative demand for inclusion in a given sponsored event, and wherein said pricing model compares a preset spending limit established by said event sponsor with the aggregated cost of all of said users selected for one of said live events, so that overall event participant cost may be controlled by said event sponsor.

20. A method for replacing advertising comprising the steps of:

selecting users for participation at a live event;

comparing a user attribute database with a desired user attribute for attendance at said live event as selected by an event sponsor;

deriving from said comparison a guest list for said live event representative of the user attributes selected by said event sponsor;

notifying said guest list of users of their selection for participation a said live event;

recording qualitative and quantitative data indicative of said selected guest list of users actually in attendance at said live event, and recording which of said selected guest list of users who decline to or otherwise fail to attend said live event;

deriving a payment process by which each of said users actually in attendance at said live event are paid for their attendance, in an amount sufficiently high to populate said event, but efficiently calculated to not over pay for said attendance;

annotating said user attribute database with criteria indicative of user'"'"'s performance at said live event so that future live events may be more effectively populated with the most advantageous users possible; and

wherein said user attribute database includes social media qualitative data received from Facebook so that the magnitude of popularity of said user attributes are assessed so that said user may be prioritized over other users for selection to attend said live event, and wherein said user attribute database includes social media qualitative data and quantitative data regarding said user gathered during said user'"'"'s attendance at prior live events, so that users selected for a present live event may be selected based on social media data and based on previous live event performance quality; and

wherein said payment process includes a pricing model whereby users are paid based on their relative demand for inclusion in a given sponsored event and said pricing model compares a preset spending limit established by said event sponsor with the aggregated cost of all of said users selected for one of said live events, so that overall event participant cost may be controlled by said event sponsor.