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CROSS-DEVICE CONSUMER IDENTIFICATION AND DEVICE TYPE DETERMINATION

  • US 20170161761A1
  • Filed: 12/04/2015
  • Published: 06/08/2017
  • Est. Priority Date: 12/04/2015
  • Status: Active Grant
First Claim
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1. A non-transitory computer readable medium having instructions encoded thereon that, when executed by one or more processors, cause a device type determination process to be carried out, the process comprising:

  • receiving observational data from a plurality of data providers, wherein;

    the observational data characterizes a plurality of consumer interactions with the data providers,each of the consumer interactions is characterized by a device identifier and a login identifier, the device identifier being associated with a device that is used to provide the login identifier to one of the data providers, andthe observational data includes a plurality of device identifiers that are associated with a corresponding plurality of devices;

    determining a first quantity of unique login identifiers observed by a first data provider as having been provided by a particular one of the plurality of devices, wherein the first data provider is one of the plurality of data providers from which observational data is received;

    setting a Device-Type parameter for the particular device based on the first quantity;

    determining a second quantity of unique login identifiers observed by a second data provider as having been provided by the particular device, wherein the second data provider is one of the plurality of data providers from which observational data is received; and

    reevaluating the Device-Type parameter based on the second quantity.

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