DYNAMIC ADJUSTMENT OF ELECTRONIC PROGRAM GUIDE DISPLAYS BASED ON VIEWER PREFERENCES FOR MINIMIZING NAVIGATION IN VOD PROGRAM SELECTION

• US 20170171632A1
• Filed: 02/24/2017
• Published: 06/15/2017
• Est. Priority Date: 06/26/2007
• Status: Active Grant

• Current Assignee: Broadband iTV, Inc.
• Original Assignee: Broadband iTV, Inc.
• Inventors: Perez, Milton Diaz
• Granted Patent: US 9,973,825 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25875 involving end-user authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4627 Rights management associated to the content security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

Items of video content offered for viewing on a video-on-demand (VOD) platform of a digital TV service provider are each assigned a respective title and hierarchical address corresponding to hierarchically-arranged categories and subcategories within which the title for the video content is to be categorized. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. The EPG dynamically adjust its display listings of each level of categories, subcategories, and titles in order to minimize the number of remote control keypresses needed for a viewer to navigate to a title of interest. In one basic form, the EPG display is reordered by listing more frequently visited categories or subcategories first, and other less frequently visited categories or subcategories lower on the listing or out-of-sight on another page of the display.

Claims

1. A method for dynamic adjustment of an individualized electronic program guide where the adjustment is based at least in part on individual TV viewer consumption of video-on-demand programs on a subscriber TV system to enable convenient navigating by an individual viewer in a TV subscriber household that may have a plurality of viewers to video-on-demand programs offered on a video-on-demand platform of a digital TV services provider which is at least part of a digital TV services provider system, the method comprising:

(a) maintaining, at the digital TV services provider system, an electronic program guide database comprising electronic program guide data, and a usage history database comprising a log of selection data corresponding to the viewer'"'"'s consumption of the video-on-demand programs using the video-on-demand platform;

(b) establishing, at the digital TV services provider system, viewer-individualized electronic program guide data for each of a plurality of individual viewers to enable the generation of viewer-individualized electronic program guides for each of said individual viewers at the subscriber TV system for use in accessing the video-on-demand programs, and allowing each individual viewer to access a display of their respective viewer-individualized electronic program guide through a Log-In step by which the individual viewer operating the subscriber TV system can be associated with their respective viewer-individualized electronic program guide;

(c) in one or more previous sessions while said individual viewer is logged onto their respective viewer-individualized electronic program guide in order to access the video-on-demand programs on the subscriber TV system, tracking, at the digital TV services provider system, said individual viewer'"'"'s consumption of the video-on-demand programs listed in their respective viewer-individualized electronic program guide and saving the selection data in the usage history database as representing a past history of said individual viewer'"'"'s consumption of the video-on-demand programs;

(d) determining, at the digital TV services provider system, an order of relevance of a plurality of category names for said individual viewer selection of video-on-demand programs from their respective viewer-individualized electronic program guide based at least in part on said individual viewer'"'"'s past history of selection data stored in the usage history database representing said individual viewer'"'"'s preferences for selection of video-on-demand programs from their respective viewer-individualized electronic program guide, and based at least in part on the electronic program guide data in the electronic program guide database; and

(e) at the start of each new session when said individual viewer logs onto their respective viewer-individualized electronic program guide in order to access video-on-demand programs on the subscriber TV system, reordering a current display listing of the category names for categories of video-on-demand programs on said individual viewer'"'"'s viewer-individualized electronic program guide based at least in part on said determined order of relevance.

2. The method of claim 1, wherein said determined order of relevance is based at least in part on said individual viewer'"'"'s past history of selection data comprises a category-based order of relevance based on category name selection.

3. The method of claim 1, wherein said determined order of relevance is determined based at least in part on a parameter of viewer selection from the group consisting of:

time-of-day, weekday or weekend, and preference indicated by past selections of TV program titles.

4. The method of claim 1, wherein the current display listing of category names is reordered by listing a predetermined number of category names of higher relevance on the display listing, and maintaining all other category names of lower relevance out-of-sight on a following display.

5. The method of claim 4, wherein the other category names of lower relevance are accessed by activating a “

More”

button on the display listing.

6. The method of claim 1, wherein the video content offered for viewing on the video-on-demand platform is accessed by navigation through hierarchically-arranged categories and subcategories down to individual titles for individual items of video content.

7. The method of claim 6, wherein the hierarchical arrangement of categories and subcategories down to an individual title for an individual item of video content is indicative of a unique hierarchical address for the item of video content.

8. The method of claim 7, wherein the hierarchical address comprises a string of category and subcategory terms and the title delimited by standard delimiters.

9. The method of claim 1, wherein the reordering of category names is provided upon transition of said individual viewer from a generalized electronic program guide for all viewers on the video-on-demand platform, which is generated based upon the electronic program guide data in the electronic program guide database, to a viewer-individualized electronic program guide.

10. The method of claim 1, wherein the Log-In step enables said individual viewer to register their name, and in a subsequent Log-In step said individual viewer only needs to select their name from a list of previously registered viewers.

11. The method of claim 9, wherein a top level display of the viewer-individualized electronic program guide displays a reordered listing of category names of top level categories for the TV programs offered for viewing on demand.

12. The method of claim 11, wherein each subsequent level display of the viewer-individualized electronic program guide displays a reordered listing of subcategory names of subcategories for the video-on-demand programs offered for viewing on demand.

13. The method of claim 9, wherein upon access by a current viewer to the viewer-individualized electronic program guide, the categories and subcategories on which the individual viewer clicks are tracked until the individual viewer logs off or the TV viewing session is ended, and the tracking of individual viewer clicks is added to the individual viewer'"'"'s past history.

14. The method of claim 9, wherein upon access by a current individual viewer to the viewer-individualized electronic program guide, the categories and subcategories for video content on which the individual viewer clicks are tracked and used to create automatically a new category for TV programs of the type most frequently clicked on by the individual viewer.

15. The method of claim 1, further comprising automatically generating an additional category or subcategory based on the log of said respective individual viewer'"'"'s consumption of the video-on-demand programs maintained in the usage history database.

16. The method of claim 1, further comprising providing said individual viewer with a recommendation for one or more additional categories to be added to the viewer-individualized electronic program guide based on the log of the respective individual viewer'"'"'s consumption of the video-on-demand programs.

17. The method of claim 1, further comprising maintaining a user profile database in addition to the usage history database and the electronic program guide database, wherein the step of determining, at the digital TV services provider system, an order of relevance of the category names for said individual viewer selection of video-on-demand programs from their respective viewer-individualized electronic program guide is further based at least in part on said individual viewer'"'"'s user profile maintained in the user profile database.

18. The method of claim 17, wherein the user profile database comprises at least one of programming preferences stated by said individual viewer or demographic information for said individual viewer.