MODIFYING ADVERTISEMENT PRESENTATIONS
First Claim
Patent Images
1. A computer-implemented method, comprising:
- generating, by a server device, an advertisement presentation for display on a web page, the advertisement presentation comprising a first advertisement associated with an advertiser;
providing, by the server device to a client device, the advertisement presentation to be displayed on the web page;
receiving, by the server device from the client device, user activity indicating that the user interacted with the first advertisement;
identifying, by the server device, one or more second different advertisements related to a same topic as the first advertisement;
comparing an amount of time the user spent performing the user activity with a threshold value to determine a level of the user satisfaction;
when the user satisfaction is at a first level;
generating, by the server device and based on the first level, a first modified advertisement presentation of the first advertisement that is modified to include a selectable link that navigates the user to a landing page different from the web page that presents the one or more second different advertisements related to a same topic as the first advertisement;
providing, by the server device to the client device, the first modified advertisement presentation of the first advertisement; and
causing the first modified advertisement presentation to be displayed on the web page; and
when the user satisfaction is at a second level that is different from and lower than the first level;
generating, by the server device and based on the second level that is different from and lower than the first level, a second modified advertisement presentation of the first advertisement that is different from the first modified advertisement presentation, and is modified to include a user interface element that scrolls through multiple different advertisements while the web page is displayed;
providing, by the server device to the client device, the second modified advertisement presentation of the first advertisement; and
causing the second modified advertisement presentation to be displayed on the web page.
2 Assignments
0 Petitions
Accused Products
Abstract
An advertisement presentation is generated for display to a user. The presentation may include an advertisement that is associated with an advertiser and with content requested by the user. User attention to the advertisement may be determined based on user activity. The advertisement presentation may be modified based on the determined user attention.
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Citations
39 Claims
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1. A computer-implemented method, comprising:
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generating, by a server device, an advertisement presentation for display on a web page, the advertisement presentation comprising a first advertisement associated with an advertiser; providing, by the server device to a client device, the advertisement presentation to be displayed on the web page; receiving, by the server device from the client device, user activity indicating that the user interacted with the first advertisement; identifying, by the server device, one or more second different advertisements related to a same topic as the first advertisement; comparing an amount of time the user spent performing the user activity with a threshold value to determine a level of the user satisfaction; when the user satisfaction is at a first level; generating, by the server device and based on the first level, a first modified advertisement presentation of the first advertisement that is modified to include a selectable link that navigates the user to a landing page different from the web page that presents the one or more second different advertisements related to a same topic as the first advertisement; providing, by the server device to the client device, the first modified advertisement presentation of the first advertisement; and causing the first modified advertisement presentation to be displayed on the web page; and when the user satisfaction is at a second level that is different from and lower than the first level; generating, by the server device and based on the second level that is different from and lower than the first level, a second modified advertisement presentation of the first advertisement that is different from the first modified advertisement presentation, and is modified to include a user interface element that scrolls through multiple different advertisements while the web page is displayed; providing, by the server device to the client device, the second modified advertisement presentation of the first advertisement; and causing the second modified advertisement presentation to be displayed on the web page. - View Dependent Claims (2, 5, 8, 9, 10, 11, 31, 37)
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3. -4. (canceled)
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6. -7. (canceled)
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12. A system comprising:
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one or more computers; and a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising; generating an advertisement presentation for display on a web page, the advertisement presentation comprising a first advertisement associated with an advertiser; providing, to a client device, the advertisement presentation to be displayed on the web page; receiving, from the client device, user activity indicating that the user interacted with the first advertisement; identifying one or more second different advertisements related to a same topic as the first advertisement; comparing an amount of time the user spent performing the user activity with a threshold value to determine a level of user satisfaction; when the user satisfaction is at a first level; generating, based on the first level, a first modified advertisement presentation of the first advertisement that is modified to include a selectable link that navigates the user to a landing page different from the web page that presents the one or more second different advertisements related to a same topic as the first advertisement; providing, to the client device, the first modified advertisement presentation of the first advertisement; and causing the first modified advertisement presentation to be displayed on the web page; and when the user satisfaction is at a second level that is different from and lower than the first level; generating, based on the second level that is different from and lower than the first level, a second modified advertisement presentation of the first advertisement that is different from the first modified advertisement presentation, and is modified to include a user interface element that scrolls through multiple different advertisements while the web page is displayed; providing, to the client device, the second modified advertisement presentation of the first advertisement; and causing the second modified advertisement presentation to be displayed on the web page. - View Dependent Claims (13, 16, 19, 38)
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14. -15. (canceled)
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17. -18. (canceled)
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20. (canceled)
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21. A computer storage medium encoded with a computer program, the computer program comprising instructions that, when executed by one or more computers, cause the one or more computers to perform operations comprising:
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generating an advertisement presentation for display on a web page, the advertisement presentation comprising a first advertisement associated with an advertiser; providing, to a client device, the advertisement presentation to be displayed on the web page; receiving, from the client device, user activity indicating that the user interacted with the first advertisement; identifying one or more second different advertisements related to a same topic as the first advertisement; comparing an amount of time the user spent performing the user activity with a threshold value to determine a level of user satisfaction; when the user satisfaction is at a first level; generating, based on the first level, a first modified advertisement presentation of the first advertisement that is modified to include a selectable link that navigates the user to a landing page different from the web page that presents the one or more second different advertisements related to a same topic as the first advertisement; providing, to the client device, the first modified advertisement presentation of the first advertisement; and causing the first modified advertisement presentation to be displayed on the web page; and when the user satisfaction is at a second level that is different from and lower than the first level; generating, based on the second level that is different from and lower than the first level, a second modified advertisement presentation of the first advertisement that is different from the first modified advertisement presentation, and is modified to include a user interface element that scrolls through multiple different advertisements while the web page is displayed; providing, to the client device, the second modified advertisement presentation of the first advertisement; and causing the second modified advertisement presentation to be displayed on the web page. - View Dependent Claims (39)
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22. -30. (canceled)
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32. -36. (canceled)
Specification