DYNAMIC CONTENT FOR ONLINE TRANSACTIONS

• US 20170178230A1
• Filed: 02/13/2017
• Published: 06/22/2017
• Est. Priority Date: 04/07/2006
• Status: Active Grant

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Vella, Roy, Olliphant, Hugo, Tanaka, Ray, Tien, Alan
• Granted Patent: US 9,947,046 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 20/227 characterised in that multiple accounts are available, e.g. to the payer
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like

Abstract

In one example, a method of providing dynamic content includes providing a client device with access to an online marketplace over a network. The method also includes facilitating transmission of a user identifier stored by the client device to a payment service provider. The method further includes receiving dynamic content from the payment service provider in response to the user identifier. In addition, the method includes serving the dynamic content to the client device over the network.

Claims

1. (canceled)

2. :

A user device, the user device comprising;

non-transitory memory storing instructions; and

a hardware processor communicatively coupled to the non-transitory memory and configured to execute the instructions to cause the user device to perform operations comprising;

accessing an online marketplace over a network, wherein the online marketplace is provided by a merchant system;

passing a user identifier from the user device to the merchant system over the network, wherein the user identifier is associated with a user account maintained by a service provider system;

communicating with the merchant system over the network to receive dynamic content from the service provider based on the user identifier;

receiving the dynamic content at the user device over the network from the merchant system, wherein the dynamic content is determined by the service provider system based on the user identifier and wherein the dynamic content is received by the user device without requiring a user of the user device to actively engage with the service provider system; and

causing a display to display the dynamic content in a browser window provided by a browser application associated with the user device.

3. :

The user device of claim 2, wherein the operation further comprises communicating user information to the merchant system over the network.

4. :

The user device of claim 3, wherein the user information comprises online shopping activity.

5. :

The user device of claim 3, wherein the user information comprises browsing information.

6. :

The user device of claim 2, wherein accessing the online marketplace is in response to a user action.

7. :

The user device of claim 2, wherein the dynamic content comprises advertising information.

8. :

The user device of claim 2, wherein the dynamic content comprises a graphic image.

9. :

The user device of claim 2, wherein the dynamic content comprises rating information.

10. :

The user device of claim 2, wherein the dynamic content comprises marketing information.

11. :

A system comprising;

non-transitory memory storing instructions; and

a hardware processor communicatively coupled to the non-transitory memory and configured to execute the instructions to cause the system to perform operations comprising;

accessing an online marketplace over a network, wherein the online marketplace is provided by a merchant system;

passing a user identifier from the system to the merchant system over the network, wherein the user identifier is associated with a user account maintained by a service provider system;

communicating with the merchant system over the network to receive dynamic content from the service provider based on the user identifier;

receiving the dynamic content at the system over the network from the merchant system, wherein the dynamic content is determined by the service provider system based on the user identifier and wherein the dynamic content is received by the system without requiring a user of the system to actively engage with the service provider system; and

causing a display to display the dynamic content in a browser window provided by a browser application associated with the system.

12. :

The system of claim 11, wherein the operation further comprises communicating user information to the merchant system over the network, the user information comprises online shopping activity.

14. :

The system of claim 12, wherein the user information further comprises browsing information.

15. :

The system of claim 11, wherein accessing the online marketplace is in response to a user action.

16. :

A computer implemented method, the method comprising;

accessing an online marketplace over a network, wherein the online marketplace is provided by a merchant system;

passing a user identifier to the merchant system over the network, wherein the user identifier is associated with a user account maintained by a service provider system;

communicating with the merchant system over the network to receive dynamic content from the service provider based on the user identifier;

receiving the dynamic content over the network from the merchant system, wherein the dynamic content is determined by the service provider system based on the user identifier and wherein the dynamic content is received by the system without requiring a user of the system to actively engage with the service provider system; and

causing a display to display the dynamic content in a browser window provided by a browser application associated with the system.

17. :

The method of claim 16, wherein the dynamic content comprises at least one of a graphic image, rating information, or marketing information.

18. :

The method of claim 17, further comprising communicating user information to the merchant system over the network.

19. :

The method of claim 18, wherein the dynamic content is received in response to communicating the user information.

20. :

The method of claim 19, wherein the user information comprises online shopping activity associated with the user.

21. :

The method of claim 19, wherein the user information comprises a cookie.