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Evaluating The Efficacy Of An Advertisement Campaign

  • US 20170180464A1
  • Filed: 03/07/2017
  • Published: 06/22/2017
  • Est. Priority Date: 04/05/2012
  • Status: Abandoned Application
First Claim
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1. A method comprising performing A/B testing to evaluate the efficacy of an advertisement campaign, in which advertisements are shown to users of devices connected to an Internet Protocol (IP) network, the method comprising:

  • receiving an advertisement request via the IP network from a publisher connected to the IP network, wherein the advertisement request comprises information including a device identifier of a device requesting a resource from the publisher over the IP network;

    determining whether to respond to the advertisement request or not on the basis of the information in the advertisement request, andin response to determining to respond to the advertisement request, evaluating a hash of the device identifier to determine whether the device belongs to a control group or not; and

    in response to determining that the device belongs to the control group, not responding to the advertisement request.

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