Evaluating The Efficacy Of An Advertisement Campaign
First Claim
1. A method comprising performing A/B testing to evaluate the efficacy of an advertisement campaign, in which advertisements are shown to users of devices connected to an Internet Protocol (IP) network, the method comprising:
- receiving an advertisement request via the IP network from a publisher connected to the IP network, wherein the advertisement request comprises information including a device identifier of a device requesting a resource from the publisher over the IP network;
determining whether to respond to the advertisement request or not on the basis of the information in the advertisement request, andin response to determining to respond to the advertisement request, evaluating a hash of the device identifier to determine whether the device belongs to a control group or not; and
in response to determining that the device belongs to the control group, not responding to the advertisement request.
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Accused Products
Abstract
Methods for A/B testing to evaluate the efficacy of an advertisement campaign are disclosed. An advertisement request is received via an IP network from a publisher connected to the IP network. The advertisement request comprises information including a device identifier of a device requesting a resource from the publisher over the IP network. A determination is made to respond to the advertisement request or not on the basis of the information in the advertisement request. In response to determining to respond to the advertisement request, a hash of the device identifier is evaluated to determine whether the device belongs to a control group or not. In response to determining that the device belongs to the control group, no response is made to the advertisement request.
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Citations
14 Claims
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1. A method comprising performing A/B testing to evaluate the efficacy of an advertisement campaign, in which advertisements are shown to users of devices connected to an Internet Protocol (IP) network, the method comprising:
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receiving an advertisement request via the IP network from a publisher connected to the IP network, wherein the advertisement request comprises information including a device identifier of a device requesting a resource from the publisher over the IP network; determining whether to respond to the advertisement request or not on the basis of the information in the advertisement request, and in response to determining to respond to the advertisement request, evaluating a hash of the device identifier to determine whether the device belongs to a control group or not; and in response to determining that the device belongs to the control group, not responding to the advertisement request. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer-readable medium having computer- readable instructions encoded thereon, in which said computer-readable instructions, when executed by a computer, cause the computer to perform a method comprising performing A/B testing to evaluate the efficacy of an advertisement campaign, in which advertisements are shown to users of devices connected to an Internet Protocol (IP) network, the method comprising:
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receiving an advertisement request via the IP network from a publisher connected to the IP network, wherein the advertisement request comprises information including a device identifier of a device requesting a resource from the publisher over the IP network; determining whether to respond to the advertisement request or not on the basis of the information in the advertisement request, and in response to determining to respond to the advertisement request, evaluating a hash of the device identifier to determine whether the device belongs to a control group or not; and in response to determining that the device belongs to the control group, not responding to the advertisement request. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification