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SYSTEM AND METHOD FOR RANKING SEARCH ENGINE RESULTS

  • US 20170185602A1
  • Filed: 12/05/2016
  • Published: 06/29/2017
  • Est. Priority Date: 12/28/2015
  • Status: Active Grant
First Claim
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1. A method of generating a search engine results page (SERP), the method executable at a server executing a search engine, the server being accessible via a communication network by at least one electronic device, the method comprising:

  • receiving, from the at least one electronic device, a search query;

    generating a search result list, the search result list containing a first search result and a second search result, both of which are responsive to the search query,ranking the search result list such that as a result of the ranking, the first search result and the second search result are at a first SERP position and a second SERP position, respectively, the first SERP position and the second SERP position being adjacent therebetween;

    the ranking resulting in a ranked search result list;

    predicting a first interest parameter for the first search result, the predicting based on a first machine learning algorithm;

    predicting a second interest parameter for the second search result, the predicting based on a second machine learning algorithm, the second machine learning algorithm being different with the first machine learning algorithm;

    predicting a usefulness parameter for the first search result, the predicting being based on a third machine learning algorithm, the predicting being at least partially based on the first interest parameter and the second interest parameter;

    adjusting the position of the first search result within the ranked search result list based on the predicted usefulness parameter, the adjusting resulting in the first search result being at an adjusted position within the ranked search result list;

    generating the SERP including the first search result and the second search result, the first search result being positioned at the adjusted position of the SERP.

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