SOCIAL NETWORKING INTERACTIONS WITH PORTIONS OF DIGITAL VIDEOS

• US 20170187772A1
• Filed: 12/29/2015
• Published: 06/29/2017
• Est. Priority Date: 12/29/2015
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Paul, Debashish
• Granted Patent: US 10,341,405 B2
• Time in Patent Office: Days
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/472 End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

The present disclosure is directed toward systems and methods for interacting with portions of digital video within a social networking system. For example, systems and methods described herein enable a user to select a portion of a digital video and share or like just the portion of the digital video, rather than the entire digital video. The present disclosure is also directed toward systems and methods for identifying viral portions of a digital video within a social networking system. For example, systems and methods described herein analyze social networking activity related to portions of a particular digital video to identify one or more viral portions of the digital video. In response to identifying one or more viral portions, systems and methods provide an indication of, or otherwise share, the one or more viral portions during playback of the digital video.

Claims

1. A method comprising:

monitoring social networking system activity associated with a digital video comprising monitoring interactions with portions of the digital video;

identifying, based on the monitored social networking system activity, one or more viral portions of the digital video; and

in response to identifying one or more viral portions of the digital video, providing, during playback of the digital video to a social networking system user, one or more indicators of the one or more viral portions of the digital video.

2. The method as recited in claim 1, wherein monitoring interactions with portions of the digital video comprises monitoring one or more of likes associated with the portions of the digital video or shares associated with the portions of the digital video.

3. The method as recited in claim 1, wherein monitoring social networking system activity associated with the digital video further comprises monitoring comments associated with the digital video.

4. The method as recited in claim 1, wherein identifying one or more viral portions of the digital video comprises:

identifying one or more video file layers associated with the digital video;

identifying a count, for each portion of the digital video, based on social networking activity associated with that portion of the digital video as indicated by the identified one or more video file layers;

determining, based on the identified count for a particular portion of the digital video being greater than a threshold amount, that the particular portion of the digital video is a viral portion.

5. The method as recited in claim 4, further comprising determining that a particular portion of the digital video is a viral portion based on levels of social networking system activity associated with the particular portion of the digital video relative to levels of social networking system activity associated with other portions of the digital video.

6. The method as recited in claim 1, further comprising identifying, in response to determining one or more viral portions of the digital video, demographic information associated with the one or more viral portions of the digital video based on demographic information associated with social networking system that have interacted with the one or more viral portions of the digital video.

7. The method as recited in claim 6, further comprising providing the identified demographic information to one or more advertisers.

8. The method as recited in claim 7, wherein the identified demographic information comprises age information, gender information, location information, social networking activity information, and profile information.

9. The method as recited in claim 1, wherein providing, during playback of the video to the social networking system user, one or more indicators of the one or more viral portions of the digital video comprises highlighting one or more portions of a playback timeline corresponding to the one or more viral portions within a video application.

10. A system comprising:

at least one processor; and

at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to;

monitor social networking system activity associated with a digital video comprising monitoring interactions with portions of the digital video;

identify, based on the monitored social networking system activity, one or more viral portions of the digital video; and

in response to identifying one or more viral portions of the digital video, provide, during playback of the digital video to a social networking system user, one or more indicators of the one or more viral portions of the digital video.

11. The system as recited in claim 10, wherein monitoring interactions with portions of the digital video comprises monitoring one or more of likes associated with the portions of the digital video or shares associated with the portions of the digital video.

12. The system as recited in claim 11, wherein monitoring social networking system activity associated with the digital video further comprises monitoring comments associated with the digital video.

13. The system as recited in claim 12, wherein identifying one or more viral portions of the digital video comprises:

identifying one or more video file layers associated with the digital video;

identifying a count, for each portion of the digital video, based on social networking activity associated with that portion of the digital video as indicated by the identified one or more video file layers;

determining, based on the identified count for a particular portion of the digital video being greater than a threshold amount, that the particular portion of the digital video is a viral portion.

14. The system as recited in claim 13, further comprising instructions that, when executed by the at least one processor, cause the system to determine that a particular portion of the digital video is a viral portion based on levels of social networking system activity associated with the particular portion of the digital video.

15. The system as recited in claim 14, further comprising instructions that, when executed by the at least one processor, cause the system to identify, in response to determining one or more viral portions of the digital video, demographic information associated with the one or more social networking system users.

16. The system as recited in claim 15, further comprising instructions that, when executed by the at least one processor, cause the system to provide the identified demographic information to one or more advertisers.

17. The system as recited in claim 16, wherein the identified demographic information comprises age information, gender information, location information, social networking activity information, and profile information.

18. The system as recited in claim 17, wherein providing, during playback of the digital video to the social networking system user, one or more indicators of the one or more viral portions of the digital video comprises highlighting one or more portions of a playback timeline corresponding to the one or more viral portions within a video application.

19. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computer system to:

monitor social networking system activity associated with a digital video comprising monitoring interactions with portions of the digital video;

identify, based on the monitored social networking system activity, one or more viral portions of the digital video; and

in response to identifying one or more viral portions of the digital video, provide, during playback of the digital video to a social networking system user, one or more indicators of the one or more viral portions of the digital video.

20. The non-transitory computer readable medium as recited in claim 19, wherein identifying one or more viral portions of the digital video comprises:

identifying one or more video file layers associated with the digital video;

identifying a count, for each portion of the digital video, based on social networking activity associated with that portion of the digital video as indicated by the identified one or more video file layers;

determining, based on the identified count for a particular portion of the digital video being greater than a threshold amount, that the particular portion of the digital video is a viral portion.