NATIVE VIDEO ADVERTISING WITH VOICE-BASED AD MANAGEMENT AND MACHINE-TO-MACHINE AD BIDDING

• US 20170193548A1
• Filed: 12/30/2015
• Published: 07/06/2017
• Est. Priority Date: 12/30/2015
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: Carney, Mark D., DelRegno, Christopher N., Mallesan, Saravanan, Otts, Gina, McManus, Jean M., Pacella, Dante J., Tadayon, Mani
• Granted Patent: US 10,699,296 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 3/42382 Text-based messaging services in telephone networks such as PSTN/ISDN, e.g. User-to-User Signalling or Short Message Service for fixed networks
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals

Abstract

A method, a device, and a non-transitory storage medium provides storing user preferences pertaining to a native ad service; receiving a program that includes instances of native ad information indicative of instances of native ads; displaying the program; determining, whether instances of native ad information is received; providing the native ad based on the user preferences, in response to determining that the instances of native ad information is received; determining whether a secondary user device is paired; and transmitting instances of native ad information to the secondary user device in response to determining that the secondary user device is paired.

Claims

1. A method comprising:

storing, by a first user device, user preferences pertaining to a native ad service;

receiving, by the first user device, a program including audio and video, wherein the program is not an advertisement or a commercial, and program data of the program includes one or more instances of native ad information corresponding to one or more instances of native ads;

displaying or causing to be displayed, by the first user device, the program;

determining, by the first user device, during the receiving, whether one of the one or more instances of native ad information is received;

providing, by the first user device, the native ad based on the user preferences, in response to determining that the one of the one or more instances of native ad information is received;

determining, by the first user device, whether the first user device is paired with a secondary user device; and

transmitting, by the first user device, the one of the one or more instances of native ad information to the secondary user device in response to determining that the first user device is paired with the secondary user device.

2. The method of claim 1, wherein the user preferences include first user preferences pertaining to the first user device and the native ad service, and second user preferences pertaining to the secondary user device and the native ad service, wherein the secondary user device is a mobile device.

3. The method of claim 1, wherein the one of the one or more instances of the native ad information includes a product identifier of a product pertaining to one of the one or more instances of the native ads, a uniform resource identifier of a network device that stores product information of the product, or the uniform resource identifier that includes the product identifier.

4. The method of claim 3, wherein the one of the one or more instances of the native ad information is embedded in one of audio data included in the program data or visual data included in the program data.

5. The method of claim 1, wherein providing, by the first user device, the native ad based on the user preferences comprises:

displaying or causing to be displayed a product marker that indicates a product included in the program as a product pertaining to one of one of the one or more instances of the native ads, wherein the product marker is displayed on the product included in the program; and

displaying or causing to be displayed a native ad indicator that indicates that one of the one or more instances of the native ads is currently being presented.

6. The method of claim 5, wherein providing, by the first user device, the native ad based on the user preferences comprises:

fetching product information pertaining to the product pertaining to the one of the one or more instances of the native ads, from a network device, in response to determining that the one of the one or more instances of native ad information is received; and

storing the product information at the first user device.

7. The method of claim 1, further comprising:

playing or causing to be played, by the first user device, a sub-audible code representative of the one of the one or more instances of native ad information in response to determining that the first user device is not paired with the secondary user device.

8. The method of claim 1, wherein the user preferences include second user preferences pertaining to the secondary user device and the native ad service, and the method further comprising:

transmitting, by the first user device, a notification indicating that the one of the one or more instances of native ad information is received, based on the second user preferences.

9. A device comprising:

a first communication interface;

a second communication interface;

a memory, wherein the memory stores instructions; and

a processor, wherein the processor executes the instructions to;

store user preferences pertaining to a native ad service;

receive, via the first communication interface, a program including audio and video, wherein the program is not an advertisement or a commercial, and program information of the program includes one or more instances of native ad information corresponding to one or more instances of native ads;

present or cause to be presented the program to a user as the program is received;

determine, during the presentation of the program, whether one of the one or more instances of native ad information is received;

provide the native ad based on the user preferences, in response to a determination that the one of the one or more instances of native ad information is received;

determine whether device is paired with another device; and

transmit, via the second communication interface, the one of the one or more instances of native ad information to the other device in response to a determination that the device is paired with the other device.

10. The device of claim 9, wherein the user preferences include first user preferences pertaining to the device and the native ad service, and second user preferences pertaining to the other device and the native ad service, wherein the other device is a mobile device, and wherein the device further comprises:

a display, and wherein, when presenting the program, the processor further executes the instructions to;

present the program via the display.

11. The device of claim 10, wherein the processor further executes the instructions to:

receive, via the second communication interface, registration information from the other device pertaining to the native ad service;

receive, via the second communication interface, the second user preferences; and

store the second user preferences in response to the receipt of the second user preferences.

12. The device of claim 9, wherein the processor further executes the instructions to:

play or cause to be played a sub-audible code representative of the one of the one or more instances of native ad information in response to determining that the device is not paired with the other device.

13. The device of claim 9, wherein, when providing the native ad, the processor further executes the instructions to:

display or cause to be displayed a product marker that indicates a product included in the program as a product pertaining to one of one of the one or more instances of the native ads, wherein the product marker is displayed on the product included in the program; and

display or cause to be displayed a native ad indicator that indicates that one of the one or more instances of the native ads is currently being presented.

14. The device of claim 13, wherein, when providing the native ad, the processor further executes the instructions to:

fetch, via the first communication interface, product information pertaining to the product pertaining to the one of the one or more instances of the native ads, from a network device, in response to the determination that the one of the one or more instances of native ad information is received; and

store the product information.

15. The device of claim 9, wherein, when providing the native ad, the processor further executes the instructions to:

store an image of a product, which is included in the program and is a product of one of the one or more instances of the native ad, in a graphical element of the native ad service, wherein the graphical element can be visually hidden from the user or visually appear to the user in response to voice commands from the user.

16. A non-transitory computer-readable storage medium that stores instructions executable by a processor of a computational device, which when executed cause the computational device to:

store user preferences pertaining to a native ad service;

receive a program including audio and video, wherein the program is not an advertisement or a commercial, and program information of the program includes one or more instances of native ad information corresponding to one or more instances of native ads;

present or cause to be presented the program to a user as the program is received;

determine, during the presentation of the program, whether one of the one or more instances of native ad information is received;

provide the native ad based on the user preferences, in response to a determination that the one of the one or more instances of native ad information is received;

determine whether the computational device is paired with another device; and

transmit the one of the one or more instances of native ad information to the other device in response to a determination that the computational device is paired with the other device.

17. The non-transitory, computer-readable storage medium of claim 16, wherein the one of the one or more instances of the native ad information includes a product identifier of a product pertaining to one of the one or more instances of the native ads, a uniform resource identifier of a network device that stores product information of the product, or the uniform resource identifier that includes the product identifier, and wherein the instructions further comprise instructions to:

play or cause to be played a sub-audible code representative of the one of the one or more instances of native ad information in response to a determination that the computational device is not paired with the other device.

18. The non-transitory, computer-readable storage medium of claim 16, wherein the instructions further comprise instructions to:

fetch product information pertaining to a product of one of the one or more instances of the native ads, from a network device, in response to the determination that the one of the one or more instances of native ad information is received; and

store the product information.

19. The non-transitory, computer-readable storage medium of claim 16, wherein the instructions to provide further comprise instructions to:

generate a notification to the user that the one of the one or more instances of native ad information is received.

20. The non-transitory, computer-readable storage medium of claim 16, wherein the one of the one or more instances of the native ad information includes a product identifier of a product of one of the one or more instances of the native ads, wherein the instructions to provide further comprise instructions to:

determine whether the product is to be filtered based on the user preferences; and

discard the one of the one or more instances of the native ad information in response to a determination that the product is to be filtered.