REAL-TIME TARGETED MESSAGES

• US 20170195263A1
• Filed: 03/20/2017
• Published: 07/06/2017
• Est. Priority Date: 03/30/2011
• Status: Active Grant

• Current Assignee: Bin 2020 Series 550 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Empire Technology Development LLC (Allied Inventors Management, LLC)
• Inventors: Chhaochharia, Nikhil, Koomullil, George Paulose
• Granted Patent: US 9,967,215 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]

Abstract

Technologies and implementations for providing real-time targeted messages are generally disclosed.

Claims

1. A method for a server to provide real-time targeted messages to a group comprising:

determining a first subset of a group of intended users;

generating a first aggregate profile based at least in part on user profiles of users in the first subset of the group of intended users;

determining a first message for the group of intended users based at least in part on the first aggregate profile;

transmitting the first message to a device;

determining a second subset of the group of intended users;

generating a second aggregate profile based at least in part on user profiles of users in the second subset of the group of intended users;

determining a second message for the group of intended users based at least in part on the second aggregate profile; and

transmitting the second message to at least one of the device or a second device.

2. The method of claim 1, wherein the device comprises a display device including at least one of a computing device, a billboard, a stadium screen, a theater marquee, a restaurant sign, a museum sign, a mobile television or a wireless device.

3. The method of claim 1, wherein the device comprises an audio device including at least one of a computing device having a speaker or a public address system.

4. The method of claim 1, wherein the second subset of the group of intended users has more users than the first subset of the group of intended users.

5. The method of claim 1, wherein said determining the first subset of the group of intended users comprises determining the first subset of the group of intended users based on at least one of a maximum distance between users of the group of intended users, a maximum age difference between users of the group of intended users or a maximum difference in a social trait between users of the group of intended users.

6. A method for a server to provide aggregate profiles for delivering real-time targeted messages to a group comprising:

identifying a group of intended users;

determining a first subset of the group of intended users;

generating a first aggregate profile based at least in part on user profiles of users in of the first subset of the group of intended users;

transmitting the first aggregate profile to a device;

determining a second subset of the group of intended users;

generating a second aggregate profile based at least in part on user profiles of users of the second subset of the group of intended users; and

transmitting the second aggregate profile to the device or a second device.

7. The method of claim 6, wherein the device comprises at least one of a computing device, a billboard, a stadium screen, a theater marquee, a restaurant sign, a museum sign, a mobile television or a wireless devices.

8. The method of claim 6, wherein said transmitting the second aggregate profile comprises transmitting an update to the first aggregate profile.

9. A method for a mobile device to provide real-time targeted messages to a user comprising:

receiving a first aggregate profile representative of a first subset of a group of intended users, wherein the user of the mobile device is a member of the group of intended users;

determining a first message based at least in part on the first aggregate profile;

displaying the first message to the user of the mobile device;

receiving a second aggregate profile representative of a second subset of the group of intended users;

determining a second message based at least in part on the second aggregate profile; and

displaying the second message to the user of the mobile device.

10. The method of claim 9, wherein the message comprises at least one of an advertisement, a score of a sporting event, a schedule of sporting events, a news item, a weather report or an entertainment program.