SYSTEM FOR AUTOMATIC, CUSTOM FOREIGN CONTENT INSERTION INTO DIGITAL CONTENT STREAMS

• US 20170195373A1
• Filed: 03/15/2017
• Published: 07/06/2017
• Est. Priority Date: 12/01/2014
• Status: Abandoned Application

• Current Assignee: Cinchcast, Inc.
• Original Assignee: Cinchcast, Inc.
• Inventors: Toh, Andy, Allegretta, Enrique, Muro, Pablo, Eidelman, Benjamin, McConnell, Brian, Charish, Avrohom Y.
• Application Number:
  US15/459,986
• Publication Number:
  US 20170195373A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 12/1822 Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission
• CPC Class Codes: H04L 12/1827 Network arrangements for conference optimisation or adaptation
• CPC Class Codes: H04L 65/1089 by adding media; by removing media
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04M 2203/5063 Centrally initiated conference, i.e. Conference server dials participants computer conference organisation arrangements H04L12/1818
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/56 Arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities video conference systems H04N7/15
• CPC Class Codes: H04M 7/123 where the packet-switched network is an Internet Protocol Multimedia System-type network
• CPC Class Codes: H04N 7/15 Conference systems

Abstract

Embodiments of the systems and methods disclosed herein enable automated and customized insertion of advertisements in real-time and in response to a request for a content file. Purveyors of content, such as audio and video, often use advertisements to ensure profitability. Embodiments enable users to customize the location(s) for advertisement insertion, and further embodiments allow for real-time insertion of ads, the ads can further be customized to the ad recipient. Real-time, automated delivery improves current technology in several ways by, for example, eliminating the need to manually inserting or choosing advertisements, customizing advertisement delivery to the content recipient, improving the speed of delivery of ad-supported content, giving users the ability to customize the location of advertisement insertion, thereby improving the final ad-supported product by inserting ads in logical, non-pre-planned locations of content files.

Claims

1. A method comprising:

receiving, at a audio server system, a content file;

placing, via a content marking tool, insertion markers;

storing, via a content storage device, the content file and the insertion markers;

receiving, at the audio server system a request for the content file; and

delivering, via the audio server system, the content file to one or more listener computers, wherein delivering the content file comprises delivering advertisements during playback of the content file when playback reaches an insertion marker.

2. The method of claim 1, wherein receiving the content file comprises receiving a live stream.

3. The method of claim 1, wherein receiving the content file comprises receiving a previously recorded live stream.

4. The method of claim 1 further comprising identifying demographics of users of the one or more listener computers.

5. The method of claim 4 further comprising delivering advertisements based on the demographics of the users of the one or more listener computers.

6. The method of claim 1 further comprising automatically identifying locations for placing insertion markers.

7. The method of claim 6 further comprising providing an interface for moving or deleting the automatically placed insertion markers.

8. The method of claim 6 further comprising identifying moments of silence for automatically placing the insertion markers.

9. A method comprising:

providing, by an audio server system, a host dashboard, the host dashboard configured to enable a moderator to invite one or more guests to participate in a conference call based on information provided by the audio server system, the audio server system enabling the moderator to engage in bi-directional communication with the invited one or more guests;

recording, by the audio server system, the conference call to generate a content file;

storing, by the audio server system, the content file in a database at the audio server system;

transmitting, to a user, a user interface to display an image representative of the content file;

receiving, at the audio server system via a network, one or more insertion markers;

storing, in the database at the audio server system, the one or more insertion markers;

receiving, at the audio server system, a request, from one or more listener computers, to download the content file;

retrieving, from the database at the audio server system, the content file and the one or more insertion markers;

splitting, via the audio server system, the content file into parts at locations indicated by the one or more insertion markers;

inserting, via the audio server system, advertisements or foreign content between the parts of the content file;

transmitting, via the audio server system, the content file and advertisements or foreign content to the one or more listener computers.

10. The method of claim 9 further comprising providing an interface for placing one or more deletion markers, where the audio server system will not stream content that exists between the one or more deletion markers.

11. The method of claim 9 further comprising receiving a previously recorded content file.

12. The method of claim 9 further comprising identifying demographics of users of the one or more listener computers.

13. The method of claim 12 further comprising delivering advertisements based on the demographics of the users of the one or more listener computers.

14. The method of claim 9 further comprising automatically identifying locations for placing insertion markers.

15. The method of claim 14 further comprising providing an interface for moving or deleting the automatically placed insertion markers.

16. The method of claim 14 further comprising identifying moments of silence for automatically placing the insertion markers.

17. A system comprising:

an audio server system configured to provide a host dashboard and further configured to provide an audio stream;

a database configured to store the audio stream in a content file for future playback;

an ad server, in communication with the audio server system, configured to store advertisements or foreign content;

the host dashboard including an insertion point button configured to identify an insertion marker in the content file, wherein the audio server system stores the insertion marker in the database, and the insertion marker represents a location for one or more advertisements; and

a web server in communication with the database for streaming the content file to one or more users.

18. The system of claim 17, wherein the audio server system is further configured to automatically identify locations for placing insertion markers.

19. The system of claim 17, further comprising an interface configured to move or delete the automatically placed insertion markers.

20. The system of claim 17, wherein the audio server system is further configured to identify moments of silence to automatically place the insertion markers.