VALUE-BASED TV ADVERTISING AUDIENCE EXCHANGE

• US 20170195747A1
• Filed: 01/05/2017
• Published: 07/06/2017
• Est. Priority Date: 01/05/2016
• Status: Active Grant

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World Incorporated (Comcast Corporation)
• Inventors: Bress, Robert, Marcus, Claudio, Haberman, Seth, Niemeijer, Gerrit
• Granted Patent: US 10,887,665 B2
• Time in Patent Office: Days
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.

Claims

1. A system for an electronic exchange of media inventory data between an inventory owner, and an audience buyer, the system comprising:

a processor; and

a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to;

receive a link to an inventory application programming interface, the inventory application programming interface linking the system to inventory data from an inventory owner, the media inventory data comprising a plurality of units;

receive a campaign request from an audience buyer, the campaign request comprising a request for at least one media unit;

compare the campaign request with the media inventory data for a match;

upon finding the match between the campaign request and media inventory data, automatically generate and store a proposal;

transmit the proposal to the audience buyer;

receive a response to the proposal from the audience buyer;

upon receiving a confirmation response from the audience buyer, execute the campaign request and distribute the proposal to the inventory owners, wherein the inventory owners transmit the at least one media unit to a media insertion unit.

2. The system of claim 1 wherein the computer-readable storage medium further causes the processor to:

receive a link to a services application programming interface, the services application programming interface linking the system an exchange partner;

wherein the services application programming interface provides access to a value-add service offered by the exchange partner.

3. The system of claim 2 wherein the value-add service comprises audience determination.

4. The system of claim 3 wherein the audience determination comprises audience size and audience composition.

5. The system of claim 2 where in the value-add service comprises audience aggregation, the audience aggregation generating at least one pool of audiences with at least one share characteristic.

6. The system of claim 2 wherein the value-add service comprises audience valuation.

7. The system of claim 2 wherein the system automatically executes a value-based optimization of the executed campaign.

8. The system of claim 7 wherein the value-based optimization occurs during an execution period of the campaign.

9. The system of claim 1 wherein the system comprises a decentralized application.

10. A method for electronically exchanging media inventory data between an inventory owner, and an audience buyer, the method comprising:

receiving a link to an inventory application programming interface, the inventory application programming interface linking the system to inventory data from an inventory owner, the media inventory data comprising a plurality of units;

receiving a campaign request from an audience buyer, the campaign request comprising a request for at least one media unit;

comparing the campaign request with the media inventory data for a match;

finding the match between the campaign request and media inventory data and automatically generate and store a proposal;

transmitting the proposal to the audience buyer;

receiving a response to the proposal from the audience buyer;

upon receiving a confirmation response from the audience buyer, executing the campaign request and distributing the proposal to the inventory owners, wherein the inventory owners transmit the at least one media unit to a media insertion unit.

11. The method of claim 10 wherein the computer-readable storage medium further causes the processor to:

receive a link to a services application programming interface, the services application programming interface linking the system an exchange partner;

wherein the services application programming interface provides access to a value-add service offered by the exchange partner.

12. The method of claim 11 wherein the value-add service comprises audience determination.

13. The method of claim 12 wherein the audience determination comprises audience size and audience composition.

14. The method of claim 11 where in the value-add service comprises audience aggregation, the audience aggregation generating at least one pool of audiences with at least one share characteristic.

15. The method of claim 11 wherein the value-add service comprises audience valuation.

16. The method of claim 11 wherein the system automatically executes a value-based optimization of the executed campaign.

17. The method of claim 16 wherein the value-based optimization occurs during an execution period of the campaign.

18. The method of claim 10 wherein the system comprises a decentralized application.

19. A computer-readable storage medium having computer-readable program code configured to optimize content allocation, the computer-readable program code comprising:

computer-readable program code configured to receive a link to an inventory application programming interface, the inventory application programming interface linking the system to inventory data from an inventory owner, the media inventory data comprising a plurality of units;

computer-readable program code configured to receive a campaign request from an audience buyer, the campaign request comprising a request for at least one media unit;

computer-readable program code configured to compare the campaign request with the media inventory data for a match;

computer-readable program code configured to upon finding the match between the campaign request and media inventory data, automatically generate and store a proposal;

computer-readable program code configured to transmit the proposal to the audience buyer;

computer-readable program code configured to receive a response to the proposal from the audience buyer;

computer-readable program code configured to upon receiving a confirmation response from the audience buyer, execute the campaign request and distribute the proposal to the inventory owners, wherein the inventory owners transmit the at least one media unit to a media insertion unit.

20. The computer-readable storage medium claim 19, further comprising computer-readable program code configured to receive a link to a services application programming interface, the services application programming interface linking the system an exchange partner;

wherein the services application programming interface provides access to a value-add service offered by the exchange partner.