MANAGEMENT OF ANCILLARY CONTENT DELIVERY AND PRESENTATION
3 Assignments
0 Petitions
Accused Products
Abstract
Embodiments of the present invention address delivery of content, including advertising, in an online or networked digital environment. Undesirable content or content that needs to be removed from the digital environment may be eliminated through invocation of a ‘kill switch’ that terminates further delivery of the aforementioned content. The ‘kill switch’ may also eliminate certain instantiations of that content already delivered to end-user client devices. In order to lessen the need for termination of content following delivery to the digital environment, content developers and content providers may view content scheduled for delivery in digital environment ‘mock ups’ prior to actual delivery. Content developers and content providers, too, may control certain attributes related to content scheduled for delivery to further obviate post-delivery termination or modification.
-
Citations
20 Claims
-
1. (canceled)
-
2. A method for statistical tracking of end-user devices, the method comprising:
-
delivering digital content over a communication network to an end-user device, wherein the digital content is associated with a set of predetermined variables; tracking information regarding activity related to the digital content at the end-user device, wherein the tracking is based on the set of predetermined variables; receiving a variable update after delivery of the digital content to the end-user device; generating provisioning instructions based on the variable update; sending the provisioning instructions over the communication network to the end-user device, wherein the end-user is provisioned in accordance with the provisioning instructions; and updating tracking parameters regarding the activity related to the digital content at the end-user device based on the provisioning of the end-user device based on the provisioning instructions. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A system for statistical tracking of end-user devices, the system comprising:
-
at least one content server that delivers digital content over a communication network to an end-user device, wherein the digital content is associated with a set of predetermined variables; a reporting server that receives tracking information regarding activity related to the digital content at the end-user device, wherein the tracking is based on the set of predetermined variables; and a mediation server that; receives a variable update after delivery of the digital content to the end-user device, generates provisioning instructions based on the variable update, sends the provisioning instructions over the communication network to the end-user device, wherein the end-user is provisioned in accordance with the provisioning instructions, and updates tracking parameters regarding the activity related to the digital content at the end-user device based on the provisioning of the end-user device based on the provisioning instructions. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
-
-
20. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for statistical tracking of end-user devices, the method comprising:
-
delivering digital content over a communication network to an end-user device, wherein the digital content is associated with a set of predetermined variables; tracking information regarding activity related to the digital content at the end-user device, wherein the tracking is based on the set of predetermined variables; receiving a variable update after delivery of the digital content to the end-user device; generating provisioning instructions based on the variable update; sending the provisioning instructions over the communication network to the end-user device, wherein the end-user is provisioned in accordance with the provisioning instructions; and updating tracking parameters regarding the activity related to the digital content at the end-user device based on the provisioning of the end-user device based on the provisioning instructions.
-
Specification