DISTRIBUTED SCALABLE MEDIA ENVIRONMENT FOR ADVERTISING PLACEMENT IN MOVIES

• US 20170229148A1
• Filed: 04/24/2017
• Published: 08/10/2017
• Est. Priority Date: 05/23/2005
• Status: Active Grant

• Current Assignee: Crowdstrike, Inc. (CrowdStrike Holdings Incorporated)
• Original Assignee: Open Text Sa Ulc (Open Text Corporation)
• Inventors: Gilley, Thomas S.
• Granted Patent: US 10,950,273 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G11B 20/10527 Audio or video recording; Data buffering arrangements G11B20/12 - G11B20/18 take precedence
• CPC Class Codes: G11B 2020/10537 Audio or video recording
• CPC Class Codes: G11B 2220/2562 DVDs [digital versatile discs]; Digital video discs; MMCDs; HDCDs
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/2225 Local VOD servers
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2343 involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements video transcoding H04N19/40; media packet handling at the source H04L65/762
• CPC Class Codes: H04N 21/234309 by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 or from Quicktime to Realvideo conversion of standards in analog television systems H04N7/01
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/42646 for reading from or writing on a non-volatile solid state storage medium, e.g. DVD, CD-ROM
• CPC Class Codes: H04N 21/4402 : involving reformatting operations of video signals for household redistribution, storage or real-time display details of conversion of video standards at pixel level H04N7/01; video transcoding H04N19/40; adapting incoming signals to the display format of the display terminal G09G5/005; media handling at the source in data packet switching networks H04L65/764
• CPC Class Codes: H04N 21/440218 : by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 conversion of standards in analogue television systems H04N7/01
• CPC Class Codes: H04N 21/47202 : for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 : Content authoring
• CPC Class Codes: H04N 5/262 : Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
• CPC Class Codes: H04N 5/272 : Means for inserting a foreground image in a background image, i.e. inlay, outlay
• CPC Class Codes: H04N 5/7605 : on discs or drums H04N5/781, H04N5/805, H04N5/83, H04N5/85 take precedence
• CPC Class Codes: H04N 5/765 : Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/77 : between a recording apparatus and a television camera
• CPC Class Codes: H04N 5/772 : the recording apparatus and the television camera being placed in the same enclosure
• CPC Class Codes: H04N 5/775 : between a recording apparatus and a television receiver
• CPC Class Codes: H04N 5/93 : Regeneration of the television signal or of selected parts thereof
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: Y10S 715/972 : Inserted real-time video in operator interface

Abstract

A method of placing an ad in a video in an original format may include producing a transcoded video in a proxy format which is a representation of frames of the video in the original format. The transcoded video in the proxy format is convertible to other formats for output. The method may include selecting the ad from a set of ads, selecting a location within a frame of the transcoded video where the ad is to be placed, selecting frames of the transcoded video where the ad is to be placed, placing a placeholder in the transcoded video in the selected frames at the selected location, and storing the transcoded video in the proxy format. When the transcoded video is presented to a user on a display device, the selected ad is inserted in place of the placeholder.

Claims

1. A method of placing an ad in a video being in an original format, comprising:

producing a transcoded video from the video in the original format, the transcoded video being in a proxy format which is a representation of frames of the video in the original format, the transcoded video in the proxy format being convertible to other formats for output, the producing performed by a transcoder embodied in at least one physical unit;

selecting the ad from a set of ads;

selecting a location within a frame of the transcoded video where the ad is to be placed;

selecting frames of the transcoded video where the ad is to be placed;

placing a placeholder in the transcoded video in the selected frames at the selected location and storing the transcoded video in the proxy format; and

when presenting the transcoded video to a user on a display device, inserting the selected ad in place of the placeholder.

2. The method according to claim 1, wherein selecting the ad is performed by a computer program embodied on non-transitory computer memory.

3. The method according to claim 2, wherein the selecting a location within a frame is performed by a computer program embodied on non-transitory computer memory.

4. The method according to claim 1, wherein the selecting a location within a frame is performed by a computer program embodied on non-transitory computer memory.

5. The method according to claim 1, wherein the transcoded video in the proxy format is distributable via a public communication network.

6. The method according to claim 1, wherein presenting the transcoded video to a user on a display device comprises converting the transcoded video in the proxy format to an output format suitable for the display device.

7. The method according to claim 1, wherein the transcoded movie is stored in a videobase with the placeholder.

8. A system for placing an ad in a video being in an original format, the system comprising:

at least one processor;

at least one non-transitory computer readable medium; and

stored instructions translatable by the at least one processor to perform;

producing a transcoded video from the video in the original format, the transcoded video being in a proxy format which is a representation of frames of the video in the original format, the transcoded video in the proxy format being convertible to other formats for output;

selecting the ad from a set of ads;

selecting a location within a frame of the transcoded video where the ad is to be placed;

selecting frames of the transcoded video where the ad is to be placed;

placing a placeholder in the transcoded video in the selected frames at the selected location and storing the transcoded video in the proxy format; and

when presenting the transcoded video to a user on a display device, inserting the selected ad in place of the placeholder.

9. The system of claim 8, wherein the transcoded video in the proxy format is distributable via a network.

10. The system of claim 9, wherein the network comprises a public communication network.

11. The system of claim 10, wherein the public communication network comprises the Internet.

12. The system of claim 8, wherein the video in the original format is received from a device communicatively connected to the system over a network.

13. The system of claim 8, wherein presenting the transcoded video to a user on a display device comprises converting the transcoded video in the proxy format to an output format suitable for the display device.

14. The system of claim 8, wherein the transcoded movie is stored in a videobase with the placeholder.

15. A computer program product for placing an ad in a video being in an original format, the computer program product comprising at least one non-transitory computer readable medium storing instructions translatable by at least one processor to perform:

producing a transcoded video from the video in the original format, the transcoded video being in a proxy format which is a representation of frames of the video in the original format, the transcoded video in the proxy format being convertible to other formats for output;

selecting the ad from a set of ads;

selecting a location within a frame of the transcoded video where the ad is to be placed;

selecting frames of the transcoded video where the ad is to be placed;

placing a placeholder in the transcoded video in the selected frames at the selected location and storing the transcoded video in the proxy format; and

when presenting the transcoded video to a user on a display device, inserting the selected ad in place of the placeholder.

16. The computer program product of claim 15, wherein the transcoded video in the proxy format is distributable via a network.

17. The computer program product of claim 16, wherein the network comprises a public communication network.

18. The computer program product of claim 17, wherein the public communication network comprises the Internet.

19. The computer program product of claim 15, wherein presenting the transcoded video to a user on a display device comprises converting the transcoded video in the proxy format to an output format suitable for the display device.

20. The computer program product of claim 15, wherein the transcoded movie is stored in a videobase with the placeholder.