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DISTRIBUTED SCALABLE MEDIA ENVIRONMENT FOR ADVERTISING PLACEMENT IN MOVIES

  • US 20170229148A1
  • Filed: 04/24/2017
  • Published: 08/10/2017
  • Est. Priority Date: 05/23/2005
  • Status: Active Grant
First Claim
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1. A method of placing an ad in a video being in an original format, comprising:

  • producing a transcoded video from the video in the original format, the transcoded video being in a proxy format which is a representation of frames of the video in the original format, the transcoded video in the proxy format being convertible to other formats for output, the producing performed by a transcoder embodied in at least one physical unit;

    selecting the ad from a set of ads;

    selecting a location within a frame of the transcoded video where the ad is to be placed;

    selecting frames of the transcoded video where the ad is to be placed;

    placing a placeholder in the transcoded video in the selected frames at the selected location and storing the transcoded video in the proxy format; and

    when presenting the transcoded video to a user on a display device, inserting the selected ad in place of the placeholder.

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