METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE
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Abstract
Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A system to provide actionable objects on landing pages of content items, comprising:
a data processing system having one or more data processors and one or more computer-readable storage media storing instructions, the data processing system to; identify a content item to serve on a computing device, the content item associated with a network address of a landing page of a third-party; identify a type of content of the landing page of the third-party by analyzing the landing page associated with the network address of the content item, the type of content of the landing page including a phone number; generate a functional extension to be rendered with content of the landing page of the third-party based on the identified type of content of the landing page, the functional extension configured to trigger, in response to a voice activated command sensed by a microphone of the computing device, the computing device to actuate an object to establish a call between the computing device and a content provider device associated with the phone number; generate an information resource that includes the content of the landing page of the third-party and the generated functional extension, the generated functional extension in a separate overlay frame over the content of the landing page of the third-party; and serve, to the computing device, the generated information resource to render the content of the landing page of the third-party and the generated functional extension on a display of the computing device responsive to an action taken on the content item, the computing device actuating the object to establish a call between the computing device and a content provider device associated with the phone number responsive to the voice activated command that triggers the functional extension. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method of providing actionable objects on landing pages of content items, comprising:
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identifying, by a data processing system having one or more processors, a content item for serving on a computing device, the content item associated with a network address of a landing page of a third-party; identifying, by the data processing system, a type of content of the landing page of the third-party by analyzing the landing page associated with the network address of the content item, the type of content of the landing page including a phone number; generating, by the data processing system, a functional extension to be rendered with content of the landing page of the third-party based on the identified type of content of the landing page, the functional extension configured to trigger, in response to a voice activated command sensed by a microphone of the computing device, the computing device to actuate an object to establish a call between the computing device and a content provider device associated with the phone number; generating, by the data processing system, an information resource that includes the content of the landing page of the third-party and the generated functional extension, the generated functional extension in a separate overlay frame over the content of the landing page of the third-party; and serving, by the data processing system to the computing device, the generated information resource to render the content of the landing page of the third-party and the generated functional extension on a display of the computing device responsive to an action taken on the content item, the computing device actuating the object to establish a call between the computing device and a content provider device associated with the phone number responsive to the voice activated command that triggers the functional extension. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40)
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Specification