MANAGEMENT OF AN ADVERTISING EXCHANGE USING EMAIL DATA
First Claim
Patent Images
1. A computerized method of management of an advertising exchange using email data, the computerized method comprising the steps of:
- receiving one or more inputs of audience data from one or more publishers;
transforming the one or more inputs into information in a unified customer database;
receiving a query from a front end query tool;
accessing information in the unified customer database responsive to the query; and
providing the responsive information to the front end query tool.
5 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and media for management of an advertising exchange using email data are disclosed. In one example, a method of managing an advertising exchange using email data comprises receiving one or more inputs of audience data from one or more publishers, transforming the one or more inputs into information in a unified customer database, receiving a query from a front end query tool, accessing information in the unified customer database responsive to the query, and providing the responsive information to the front end query tool.
12 Citations
23 Claims
-
1. A computerized method of management of an advertising exchange using email data, the computerized method comprising the steps of:
-
receiving one or more inputs of audience data from one or more publishers; transforming the one or more inputs into information in a unified customer database; receiving a query from a front end query tool; accessing information in the unified customer database responsive to the query; and providing the responsive information to the front end query tool. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A computerized method of management of an advertising exchange using email data, the computerized method comprising the steps of:
-
providing a query to a unified customer database, wherein the unified customer database comprises audience data from one or more publishers, and transforms the audience data into information in the unified customer database; receiving information from the unified customer database responsive to the query; and providing the responsive information to an advertiser. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A system for management of an advertising exchange using email data, the system comprising:
-
one or more databases comprising one or more inputs; and one or more processors for; receiving one or more inputs of audience data from one or more publishers; transforming the one or more inputs into information in a unified customer database; receiving a query from a front end query tool; accessing information in the unified customer database responsive to the query; and providing the responsive information to the front end query tool. - View Dependent Claims (16, 17, 18, 19, 20, 21)
-
-
22. A non-transitory machine-readable medium containing instructions which, when read by a machine, cause the machine to perform operations comprising, at least:
-
receiving one or more inputs of audience data from one or more publishers; transforming the one or more inputs into information in a unified customer database; receiving a query from a front end query tool; accessing information in the unified customer database responsive to the query; and providing the responsive information to the front end query tool.
-
-
23. A non-transitory machine-readable medium containing instructions which, when read by a machine, cause the machine to perform operations comprising, at least:
-
providing a query to a unified customer database, wherein the unified customer database comprises audience data from one or more publishers, and transforms the audience data into information in the unified customer database; receiving information from the unified customer database responsive to the query; and providing the responsive information to an advertiser.
-
Specification