LOCATION-BASED WEBSITE HOSTING OPTIMIZATION

• US 20170244624A1
• Filed: 05/05/2017
• Published: 08/24/2017
• Est. Priority Date: 04/16/2014
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Carroll, James, Bennett, Paul
• Granted Patent: US 10,148,541 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 10/067 Enterprise or organisation modelling
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 61/4511 using domain name system [DNS]
• CPC Class Codes: H04L 61/5007 Internet protocol [IP] addresses
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1008 based on parameters of servers, e.g. available memory or workload monitoring of computer activity G06F11/30
• CPC Class Codes: H04L 67/1021 based on client or server locations

Abstract

A hosting provider may host a website at a first hosting location based on initial business information received from a hosting customer, perhaps while the hosting customer created an account. The initial business information may include, as non-limiting examples, whether the business is a local or non-localized business, business addresses and/or registered domain names. A domain name, particularly if it resolves to the website, may be analyzed for incorporated words, spelling, characters and/or top-level domain that may point to, or be more commonly used in, one or more geographical regions. The website may be moved to a second location based on the initial business information combined with subsequently collected business information, such as, as non-limiting examples, updated address information, marketing campaigns aimed at particular locations and/or based on the originating location of traffic to the website.

Claims

1. A method, comprising:

identifying, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on source locations of network traffic accessing a website; and

transmitting, by the hardware server, a user interface to a user recommending that at least a portion of the website be transferred to the first hosting location.

2. The method of claim 1, including:

receiving, by the hardware server and through the user interface, a message encoding an approval or a selection of the first hosting location in the first hosting location; and

transmitting, by the hardware server, at least a portion of the website to a second hardware server located in first hosting location.

3. The method of claim 1, wherein identifying the first hosting location from a plurality of hosting locations includes:

identifying global positioning system coordinates for each of a plurality of Internet Protocol (IP) addresses associated with the network traffic accessing the website.

4. The method of claim 3, wherein identifying the first hosting location from a plurality of hosting locations includes:

identifying a geographic center of the plurality of IP addresses; and

identifying the first hosting location based upon the geographic center of the plurality of IP addresses.

5. The method of claim 1, wherein:

the user interface includes a user selectable option to either move or replicate the at least a portion of the website to the first hosting location.

6. The method of claim 1, wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer updated a customer account.

7. The method of claim 1, wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer changed a business address in a customer account.

8. A method, comprising:

determining, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on a first business information in a customer record; and

hosting at least a portion of a content of a website associated with the customer record on one or more hosting servers at the first hosting location.

9. The method of claim 8, including:

determining a second hosting location different from the first hosting location based, at least in part, on second business information in the customer record; and

hosting the at least a portion of the content of the website on a second one or more hosting servers at the second hosting location.

10. The method of claim 9, wherein the second hosting location is based, at least in part, on information received when a hosting customer updated the customer record.

11. The method of claim 9, wherein the second hosting location is based, at least in part, on information received when a hosting customer changed a business address in the second business information.

12. The method of claim 9, wherein the second business information identifies a location of a plurality of customers of a business of a hosting customer.

13. The method of claim 9, wherein the second hosting location is based, at least in part, on a new marketing campaign for a hosting customer aimed at a plurality of customers that reside closer to the second hosting location than the first hosting location.

14. The method of claim 8, wherein first hosting location is based, at least in part, on a top level domain of a domain name registered by a hosting customer.

15. A system, comprising:

a server computer including a processor configured to perform the steps of;

identifying, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on source locations of network traffic accessing a website; and

transmitting, by the hardware server, a user interface to a user recommending that at least a portion of the website be transferred to the first hosting location.

16. The system of claim 15, wherein the processor is configured to perform the steps of:

receiving, by the hardware server and through the user interface, a message encoding an approval or a selection of the first hosting location in the first hosting location; and

transmitting, by the hardware server, at least a portion of the website to a second hardware server located in first hosting location.

17. The system of claim 15, wherein the processor is configured to perform the steps of:

identifying global positioning system coordinates for each of a plurality of Internet Protocol (IP) addresses associated with the network traffic accessing the website.

18. The system of claim 17, wherein the processor is configured to perform the steps of:

identifying a geographic center of the plurality of IP addresses; and

identifying the first hosting location based upon the geographic center of the plurality of IP addresses.

19. The system of claim 15, wherein:

the user interface includes a user selectable option to either move or replicate the at least a portion of the website to the first hosting location.

20. The system of claim 15, wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer updated a customer account.