SYSTEMS, METHODS, AND DEVICES FOR SCANNING BROADCASTS
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Abstract
The various embodiments disclosed herein provide methods, systems, and devices for capturing broadcast streams, analyzing the broadcast streams to obtain information about the media content transmitted in the broadcast streams, obtaining additional information about the media content if available, and assigning a unique event identifier specific to the instance of broadcast of the broadcast stream and/or media segment transmitted in the broadcast stream. In other embodiments, the unique event identifier is broadcasted to broadcast receiving devices. With the unique event identifier, broadcast receiving devices can access the obtained information associated with the media content.
15 Citations
21 Claims
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1. (canceled)
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2. A system for determining response activity corollary to a presentation of a media content obtained from a broadcast source, the system comprising;
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one or more computer readable storage devices configured to store a plurality of computer executable instructions comprising at least a stream scanner module; and one or more hardware computer processors in communication with the one or more computer readable storage devices and configured to execute the plurality of computer executable instructions in order to cause the system to; receive a media content communication from the broadcast source using the stream scanner module associated with a receiving device; obtain a third party unique identifier specific to an instance of the media content communication; retrieve at least one user identifier respondent to the presentation of the media content communication corollary to the third party unique event identifier, the at least one user identifier respondent to the presentation being unique to a user; and store aggregated data of response activity associated with the at least one user identifier respondent to the presentation of the media content communication corollary to the third party unique event identifier. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of reporting presentation activity corollary to an instance of media content associated with a broadcast stream associated with a broadcast source corollary to a third party unique event identifier specific to the instance of the media content, under control of a computing device configured with specific computer-executable instructions, the method comprising:
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configuring a stream scanner module to receive communications from the broadcast source; obtaining the third party unique event identifier specific to the instance of media content associated with the broadcast stream associated with the broadcast source; retrieving a plurality of user identifiers obtained corollary to a presentation of the broadcast stream corollary to the third party unique event identifier specific to the instance of the media content, each of the plurality of user identifiers being unique to a user; and presenting a report of presentation activity corollary to the media content associated with the broadcast stream using at least one user identifier and the third party unique event identifier specific to the instance of the media content. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification