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MEASURING SOCIAL MEDIA IMPACT FOR BRANDS

  • US 20170262869A1
  • Filed: 03/10/2016
  • Published: 09/14/2017
  • Est. Priority Date: 03/10/2016
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • using one or more processors executing software stored on computer readable storage medium to;

    crawl through social media postings of one or more social media services to select postings relating to one or more sponsored events;

    analyze text posted within the selected postings to quantify keywords relating to one or more brands; and

    analyze images posted within the selected postings to quantify, using a pattern matching algorithm, depiction of the one or more brands within the images.

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