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SYSTEM AND METHOD OF CONTENT SELECTION USING SELECTION ACTIVITY IN DIGITAL MESSAGING

  • US 20170272525A1
  • Filed: 03/18/2016
  • Published: 09/21/2017
  • Est. Priority Date: 03/18/2016
  • Status: Active Grant
First Claim
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1. A method comprising:

  • detecting, by a computing device in communication with a digital messaging application executing at a user'"'"'s computing device, the user'"'"'s link selection made within a digital message displayed by the digital messaging application at the user'"'"'s computing device;

    collecting, by the computing device and in response to detecting the user'"'"'s link selection, information comprising data from the user-selected link contained in the digital message and metadata retrieved from the digital message;

    determining, by the computing device and using at least one interest taxonomy, an interest of the user using the collected information, the at least one user interest for use in identifying at least one content item to be presented to the user at the user'"'"'s computing device.

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