SYSTEM AND METHOD OF CONTENT SELECTION USING SELECTION ACTIVITY IN DIGITAL MESSAGING

• US 20170272525A1
• Filed: 03/18/2016
• Published: 09/21/2017
• Est. Priority Date: 03/18/2016
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Bhagwan, Varun, Sadanandan, Suhas, Sharp, Doug
• Granted Patent: US 11,405,475 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/18 Commands or executable codes
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Information is collected about a user, e.g., the user'"'"'s interests, from the user'"'"'s interaction with digital messaging content. Information collected about the user can be used to identify an interest of the user. The identified interest(s) can be used to select content to be presented to the user. By way of a non-limiting example, information collected in response to the user clicking on a link in an electronic mail, email, message can be used identify one or more content items to be presented to the user. By way of yet another non-limiting example, the identified content item(s) can comprise advertising content, news articles, etc.

Claims

1. A method comprising:

detecting, by a computing device in communication with a digital messaging application executing at a user'"'"'s computing device, the user'"'"'s link selection made within a digital message displayed by the digital messaging application at the user'"'"'s computing device;

collecting, by the computing device and in response to detecting the user'"'"'s link selection, information comprising data from the user-selected link contained in the digital message and metadata retrieved from the digital message;

determining, by the computing device and using at least one interest taxonomy, an interest of the user using the collected information, the at least one user interest for use in identifying at least one content item to be presented to the user at the user'"'"'s computing device.

2. The method of claim 1, the method further comprising:

retrieving, by the computing device and using a universal resource locator (URL) of a destination web page included in the user-selected link, content from the destination web page.

3. The method of claim 1, the digital message is an email message and the collected information used in determining an interest of the user comprising sender information and subject of the email message.

4. The method of claim 1, further comprising:

storing each determined interest of the user in an interest profile.

5. The method of claim 4, at least a portion of the information from the user-selected link is stored in the user'"'"'s interest profile.

6. The method of claim 1, the at least one content item comprising at least one content item recommendation identified using the determined interest of the user and a content recommendation system,

7. The method of claim 1, the at least one content item comprising at least one advertisement targeted for the user using the user'"'"'s identified interest.

8. A system comprising:

at least one computing device, each computing device comprising a processor and a storage medium for tangibly storing thereon program logic for execution by the processor, the stored program logic comprising;

detecting logic executed by the processor for detecting, in connection with a digital messaging application executing at a user'"'"'s computing device, the user'"'"'s link selection made within a digital message displayed by the digital messaging application at the user'"'"'s computing device;

collecting logic executed by the processor for collecting, in response to detecting the user'"'"'s link selection, information comprising data from the user-selected link contained in the digital message and metadata retrieved from the digital message;

determining logic executed by the processor for determining, using at least one interest taxonomy, an interest of the user using the collected information, the at least one user interest for use in identifying at least one content item to be presented to the user at the user'"'"'s computing device.

9. The system of claim 8, the stored program code further comprising:

retrieving logic executed by the processor for retrieving, using a universal resource locator (URL) of a destination web page included in the user-selected link, content from the destination web page.

10. The system of claim 8, the digital message is an email message and the collected information used in determining an interest of the user comprising sender information and subject of the email message.

11. The system of claim 8, the stored program logic further comprising:

storing logic executed by the processor for storing each determined interest of the user in an interest profile.

12. The system of claim 11, at least a portion of the information from the user-selected link is stored in the user'"'"'s interest profile.

13. The system of claim 8, the at least one content item comprising at least one content item recommendation identified using the determined interest of the user and a content recommendation system.

14. The system of claim 8, the at least one content item comprising at least one advertisement targeted for the user using the user'"'"'s identified interest.

15. A computer readable non-transitory storage medium for tangibly storing thereon computer readable instructions that when executed cause at least one processor to:

detect, in connection with a digital messaging application executing at a user'"'"'s computing device, the user'"'"'s link selection made within a digital message displayed by the digital messaging application at the user'"'"'s computing device;

collect, in response to detecting the user'"'"'s link selection, information comprising data from the user-selected link contained in the digital message and metadata retrieved from the digital message;

determine, using at least one interest taxonomy, an interest of the user using the collected information, the at least one user interest for use in identifying at least one content item to be presented to the user at the user'"'"'s computing device.

16. The computer readable non-transitory storage medium of claim 15, further comprising computer readable instructions that when executed cause at least one processor to:

retrieve, using a universal resource locator (URL) of a destination web page included in the user-selected link, content from the destination web page.

17. The computer readable non-transitory storage medium of claim 15, the digital message is an email message and the collected information used in determining an interest of the user comprising sender information and subject of the email message.

18. The computer readable non-transitory storage medium of claim 15, further comprising computer readable instructions that when executed cause at least one processor to:

store each determined interest of the user in an interest profile.

19. The computer readable non-transitory storage medium of claim 18, at least a portion of the information from the user-selected link is stored in the user'"'"'s interest profile.

20. The computer readable non-transitory storage medium of claim 15, the at least one content item comprising at least one content item recommendation identified using the determined interest of the user and a content recommendation system.

21. The computer readable non-transitory storage medium of claim 15, the at least one content item comprising at least one advertisement targeted for the user using the user'"'"'s identified interest.