METHOD AND APPARATUS FOR CONTENT DISTRIBUTION IN ONLINE MARKETPLACE APPLICATIONS

• US 20170278119A1
• Filed: 01/30/2015
• Published: 09/28/2017
• Est. Priority Date: 01/30/2015
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: VARDI, Yoram Baruch
• Application Number:
  US14/611,102
• Publication Number:
  US 20170278119A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

A method and apparatus for facilitating access by users at remote locations to an online marketplace. In an embodiment, one or remote platforms are provided at remote locations. Data in a data warehouse at a central location in the marketplace may be analyzed for content expected to be of interest to the users at the remote locations. Such content may be stored at a remote platform for easier access by users who normally may access that remote platform. New content in the data warehouse may be analyzed periodically, so that new content may be stored at the remote platform.

Claims

1. A method comprising:

tracking one or more content attributes of goods listed on an online marketplace, the one or more content attributes of a respective good including one or more content attributes selected from a group of content attributes consisting of;

an item type of the respective good, an item description of the respective good, an item price of the respective good, and a brand of the respective good;

monitoring remote user transactions on the online marketplace with respect to the goods in which the remote user transactions are performed on user devices located in a region that corresponds to a remote marketplace platform of the online marketplace that is remote from a central marketplace platform of the online marketplace;

determining, based on the monitoring, one or more popularity attributes for the remote marketplace platform with respect to the goods, the one or more popularity attributes of a respective good including one or more popularity attributes selected from a group of popularity attributes consisting of;

a number of times a listing of the respective good has been viewed, a number of times the listing of the respective good has been included in search results, a number of times a content attribute of the respective good has been searched or viewed, and a number of times the content attribute or another content attribute of the respective good has been included in search results;

determining a set of popular content attributes for the remote marketplace platform, the set of popular content attributes including one or more of the tracked content attributes determined to be of interest in the region based on the one or more popularity attributes and the goods and content attributes that correspond to the one or more popularity attributes;

analyzing content related to goods listed on the online marketplace and that is stored at the central marketplace platform;

identifying, as matching content and based on the analyzing of the content, which of the content stored at the central marketplace platform has attributes that sufficiently match one or more content attributes included in the set of popular content attributes;

sending, based on the matching content having attributes that sufficiently match the one or more popular content attributes, the matching content from the central marketplace platform to the remote marketplace platform for storage at the remote marketplace platform; and

in response to receiving a user request related to the matching content and that originated from a user device located in the region, retrieving, for access by the user device, the matching content from the remote marketplace platform instead of the central marketplace platform to reduce a load time of the matching content on the user device.

2. A method as claimed in claim 1, further comprising:

analyzing new content at the central marketplace platform using the popular content attributes, the new content being received at the central marketplace platform after sending the matching content to remote marketplace platform;

identifying, as matching new content and based on the analyzing of the new content, which of the new content stored at the central marketplace platform has attributes that sufficiently match one or more popular content attributes included in the set of popular content attributes;

sending, based on the matching new content having attributes that sufficiently match the one or more popular content attributes, the matching new content from the central marketplace platform to the remote marketplace platform for storage at the remote marketplace platform; and

in response to receiving a user request related to the matching new content and that originated from the user device located in the region, retrieving the matching new content from the remote marketplace platform instead of the central marketplace platform to reduce a load time of the matching new content on the user device.

3. A method as claimed in claim 1, further comprising:

updating the set of popular content attributes in response to changes to the goods listed on the online marketplace and in response to an update to the one or more popularity attributes; and

identifying the matching content based on the updated set of popular content attributes.

4. A method as claimed in claim 1, further comprising determining a threshold score for one or more of the popular content attributes, wherein:

the analyzing comprises determining a content score for the content at the central marketplace platform using the popular content attributes; and

identifying the matching content comprises comparing the threshold score with the content score in which content having a score higher than the threshold score is identified as the matching content.

5. A method as claimed in claim 1, wherein the user transactions comprise one or more transactions selected from a group of transactions consisting of:

searching content for goods of potential interest to the user;

reviewing results of the content searches;

making inquiries to one or more sellers of the goods;

bidding on one or more of the goods; and

purchasing one or more of the goods.

6. A method comprising:

monitoring access to a central marketplace platform of an online marketplace, by user devices located in a region that corresponds to a remote marketplace platform of the online marketplace, for content not available at the remote marketplace platform;

determining a set of popular content attributes for the remote marketplace platform based on the access to the central marketplace, by the user devices located in the region, for the content not available at the remote marketplace platform, the set of popular content attributes including one or more content attributes determined to be of interest in the region based on the access, by the user devices located in the region, to the central marketplace for the content not available at the remote marketplace platform;

identifying, based on the set of popular content attributes, one or more categories of the content at the central marketplace platform that match one or more content attributes of the set of popular content attributes;

sending, as matching content, the content that corresponds to the one or more categories, to the remote marketplace platform, for storage at the remote marketplace platform; and

in response to receiving a user request related to the matching content and that originated from a user device located in the region, retrieving, for access by the user device, the matching content from the remote marketplace platform instead of the central marketplace platform to reduce a load time of the matching content on the user device.

7. A method as claimed in claim 6, further comprising:

analyzing new content at the central marketplace platform using the set of popular content attributes to identify one or more categories of the new content that match one or more content attributes of the set of popular content attributes, the new content being received at the central marketplace platform after sending the matching content to remote marketplace platform; and

sending, as matching new content, the new content that corresponds to the one or more categories, to the remote marketplace platform, for storage at the remote marketplace platform.

8. A method as claimed in claim 6, further comprising:

updating the set of popular content attributes based on changes to content accessed on the central marketplace platform by the user devices located in the region, as indicated by the monitoring of the access to the central marketplace platform;

identifying, based on the updated set of popular content attributes, one or more additional categories of the content at the central marketplace platform that match one or more additional content attributes of the updated set of popular content attributes; and

sending, as new matching content, content that corresponds to the one or more additional categories, to the remote marketplace platform, for storage at the remote marketplace platform.

9. A method as claimed in claim 6, further comprising:

determining a threshold score that is calculated based on the access to the central marketplace platform by the user devices located in the region;

determining a content score for the one or more categories of the content based on the set of popular content attributes;

comparing the threshold score with the content score; and

identifying the one or more categories of the content that match the one or more content attributes of the set of popular content attributes based on the one or more categories having a content score higher than the threshold score.

10. A method as claimed in claim 6, wherein the user transactions comprise one or more transactions selected from a group of transactions consisting of:

searching content for goods of potential interest to the user;

reviewing results of the content searches;

making inquiries to one or more sellers of the goods;

bidding on one or more of the goods; and

purchasing one or more of the goods.

11. A system comprising:

a first apparatus storing content for a central marketplace platform of an online marketplace;

a second apparatus storing content for a remote marketplace platform of the online marketplace; and

at least one processor configured to cause the performance of operations, the operations comprising;

track one or more content attributes of goods listed on the online marketplace;

monitor remote user transactions on the online marketplace with respect to the goods in which the remote user transactions are performed on user devices located in a region that corresponds to the remote marketplace platform;

determine a set of popular content attributes for the remote marketplace platform, the set of popular content attributes including one or more of the tracked content attributes determined to be of interest in the region based on the monitoring of the remote user transactions;

analyze the content related to goods listed on the online marketplace and that is stored at the central marketplace platform;

identify, as matching content and based on the analyzing of the content, which of the content stored at the central marketplace platform has attributes that sufficiently match one or more content attributes included in the set of popular content attributes;

send, based on the matching content having attributes that sufficiently match the one or more popular content attributes, the matching content from the first apparatus to the remote marketplace platform for storage at the second apparatus; and

in response to receiving a user request related to the matching content and that originated from a user device located in the region, retrieve, for access by the user device, the matching content from the remote marketplace platform instead of the central marketplace platform to reduce a load time of the matching content on the user device.

12. A system as claimed in claim 11, wherein the operations further comprise:

analyze new content at the central marketplace platform using the popular content attributes, the new content being received at the central marketplace platform after sending the matching content to remote marketplace platform;

identify, as matching new content and based on the analyzing of the new content, which of the new content stored at the central marketplace platform has attributes that sufficiently match one or more popular content attributes included in the set of popular content attributes;

send, based on the matching new content having attributes that sufficiently match the one or more popular content attributes, the matching new content from the central marketplace platform to the remote marketplace platform for storage at the remote marketplace platform; and

in response to receiving a user request related to the matching new content and that originated from the user device located in the region, retrieve the matching new content from the remote marketplace platform instead of the central marketplace platform to reduce a load time of the matching new content on the user device.

13. A system as claimed in claim 11, wherein the operations further comprise:

update the set of popular content attributes in response to changes to the goods listed on the online marketplace and an update to the one or more popularity attributes; and

identify the matching content based on the updated set of popular content attributes.

14. A system as claimed in claim 11, wherein the operations further comprise:

determine a threshold score for one or more of the popular content attributes;

determine a content score for the content at the central marketplace platform using the popular content attributes; and

compare the threshold score with the content score in which content having a score higher than the threshold score is identified as the matching content.

15. A system as claimed in claim 11, wherein the user transactions comprise one or more transactions selected from a group of transactions consisting of:

searching content for goods of potential interest to the user;

reviewing results of the content searches;

making inquiries to one or more sellers of the goods;

bidding on one or more of the goods; and

purchasing one or more of the goods.

16. A system comprising:

a first apparatus storing content for a central marketplace platform of an online marketplace;

a second apparatus storing content for a remote marketplace platform of the online marketplace; and

at least one processor configured to cause the performance of, the operations comprising;

monitor access to the central marketplace platform by user devices located in a region that corresponds to the remote marketplace platform, for content not available at the remote marketplace platform;

determine a set of popular content attributes for the remote marketplace platform based on the access to the central marketplace, by the user devices located in the region, for the content not available at the remote marketplace platform, the set of popular content attributes including one or more content attributes determined to be of interest in the region based on the access, by the user devices located in the region, to the central marketplace for the content not available at the remote marketplace platform;

identify, based on the set of popular content attributes, one or more categories of the content at the central marketplace platform that match one or more content attributes of the set of popular content attributes;

send, as matching content, the content that corresponds to the one or more categories, from the first apparatus to the remote marketplace platform, for storage at the second apparatus; and

in response to receiving a user request related to the matching content and that originated from a user device located in the region, retrieve, for access by the user device, the matching content from the remote marketplace platform instead of the central marketplace platform to reduce a load time of the matching content on the user device.

17. A system as claimed in claim 16, wherein the operations further comprise:

analyze new content at the central marketplace platform using the set of popular content attributes to identify one or more categories of the new content that match one or more content attributes of the set of popular content attributes, the new content being received at the central marketplace platform after sending the matching content to remote marketplace platform; and

send, as matching new content, the new content that corresponds to the one or more categories, to the remote marketplace platform, for storage at the remote marketplace platform.

18. A system as claimed in claim 16, wherein the operations further comprise:

update the set of popular content attributes based on changes to content accessed on the central marketplace platform by the user devices located in the region, as indicated by the monitoring of the access to the central marketplace platform;

identify, based on the updated set of popular content attributes, one or more additional categories of the content at the central marketplace platform that match one or more additional content attributes of the updated set of popular content attributes; and

send, as new matching content, content that corresponds to the one or more additional categories, to the remote marketplace platform, for storage at the remote marketplace platform.

19. A system as claimed in claim 16, wherein the operations further comprise:

determine a threshold score that is calculated based on the access to the central marketplace platform by the user devices located in the region;

determine a content score for the one or more categories of the content based on the set of popular content attributes;

compare the threshold score with the content score; and

identify the one or more categories of the content that match the one or more content attributes of the set of popular content attributes based on the one or more categories having a content score higher than the threshold score.

20. A system as claimed in claim 16, wherein the user transactions comprise one or more transactions selected from a group of transactions consisting of:

searching content for goods of potential interest to the user;

reviewing results of the content searches;

making inquiries to one or more sellers of the goods;

bidding on one or more of the goods; and

purchasing one or more of the goods.