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METHOD AND APPARATUS FOR CONTENT DISTRIBUTION IN ONLINE MARKETPLACE APPLICATIONS

  • US 20170278119A1
  • Filed: 01/30/2015
  • Published: 09/28/2017
  • Est. Priority Date: 01/30/2015
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • tracking one or more content attributes of goods listed on an online marketplace, the one or more content attributes of a respective good including one or more content attributes selected from a group of content attributes consisting of;

    an item type of the respective good, an item description of the respective good, an item price of the respective good, and a brand of the respective good;

    monitoring remote user transactions on the online marketplace with respect to the goods in which the remote user transactions are performed on user devices located in a region that corresponds to a remote marketplace platform of the online marketplace that is remote from a central marketplace platform of the online marketplace;

    determining, based on the monitoring, one or more popularity attributes for the remote marketplace platform with respect to the goods, the one or more popularity attributes of a respective good including one or more popularity attributes selected from a group of popularity attributes consisting of;

    a number of times a listing of the respective good has been viewed, a number of times the listing of the respective good has been included in search results, a number of times a content attribute of the respective good has been searched or viewed, and a number of times the content attribute or another content attribute of the respective good has been included in search results;

    determining a set of popular content attributes for the remote marketplace platform, the set of popular content attributes including one or more of the tracked content attributes determined to be of interest in the region based on the one or more popularity attributes and the goods and content attributes that correspond to the one or more popularity attributes;

    analyzing content related to goods listed on the online marketplace and that is stored at the central marketplace platform;

    identifying, as matching content and based on the analyzing of the content, which of the content stored at the central marketplace platform has attributes that sufficiently match one or more content attributes included in the set of popular content attributes;

    sending, based on the matching content having attributes that sufficiently match the one or more popular content attributes, the matching content from the central marketplace platform to the remote marketplace platform for storage at the remote marketplace platform; and

    in response to receiving a user request related to the matching content and that originated from a user device located in the region, retrieving, for access by the user device, the matching content from the remote marketplace platform instead of the central marketplace platform to reduce a load time of the matching content on the user device.

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