Menu Advertising System

• US 20170278141A1
• Filed: 03/22/2017
• Published: 09/28/2017
• Est. Priority Date: 03/22/2016
• Status: Abandoned Application

• Current Assignee: Michael Sosinsky, Ruslan Kipnis
• Original Assignee: Michael Sosinsky, Ruslan Kipnis
• Inventors: Kipnis, Ruslan, Sosinsky, Michael
• Application Number:
  US15/466,776
• Publication Number:
  US 20170278141A1
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 50/12 Hotels or restaurants

Abstract

An Menu Advertising system is disclosed which presents menu items to a user and that allows a user to input menu selections in connection with making purchases while using an electronic device. In connection with inputting user characteristics gleaned from a history of user purchase history, menu selection, demographic data, etc., menu items may be tailor to a particular user or what'"'"'s determined to be a particular type of user. In addition, advertisements may be presented to a user during the user interaction with the electronic device. The advertisement may be a video or a number of still images presented in accordance with analytic data determined from prior purchases and an volunteered information from the user.

Claims

1. A menu advertising system for presenting tailor advertisements to a user comprising:

an electronic device being capable of displaying menu items, the electronic device being further capable of receiving user data in connection with user input to the electronic device;

means, connected to the electronic device, for transmitting user information to a database; and

means for receiving advertisement information, for display on the electronic device, based on an analysis determinative of user preferences.

2. The menu advertising system as recited in claim 1 wherein the user information consists of user browser history, user key strokes, user selections, user purchase information and a combination thereof.

3. The menu advertising system as recited in claim 1 wherein the means for receiving advertisement information includes a wireless communication device having a receiver.

4. A menu advertising system as recited in claim 1 wherein the advertisement information includes a video.

5. A menu advertising system as recited in claim 1 wherein the advertisement information includes an advertising banner.

6. A menu advertising system as recited in claim 5 wherein the advertising banner is for presentation along the edge of a display.

7. A menu advertising system as recited in claim 1, further comprising means for receiving selection choices for purchase.

8. A menu advertising system as recited in claim 7, further comprising means for purchasing a selected menu choice.

9. A method for advertising in connection with using an electronic menu on a portable device, comprising:

maintaining a database of information relating to a user to which the advertisements are intended;

receiving information from the user;

analyzing data received from the user;

selecting tailored information to be sent to the user based on the analyzed data received from the user; and

sending one or more advertisements to the user from selected information based on the analyzed data.

10. The method as recited in claim 9, further comprising:

receiving a response, from the user, to the one or more advertisements and recording additional data in connection with the response.

11. The method as recited in claim 10, further comprising:

updating an analysis of the user based upon browsing and selection history of the user in response to the one or more advertisements.

12. The method as recited in claim 9, further comprising:

receiving biometric data from the user in connection with verifying identity of the user.

13. The method as recited in claim 9 wherein the user is allowed to register for use of the electronic device.

14. The method as recited in claim 9 further comprising receiving an order for purchase of a menu item contained in the tailored information.

15. A computer-readable, non-transitory, programmable product, for use in conjunction with a mobile device, comprising code for causing a processor to do the following:

process database of information relating to a user to which the advertisements are intended;

receive information from the user;

analyze data received from the user;

select tailored information to be sent to the user based on the analyzed data received from the user; and

cause the dispatch of one or more advertisements to the user from selected information based on the analyzed data.

16. A computer-readable, non-transitory, programmable product, as recited in claim 15, for use in conjunction with a mobile device, comprising code for causing a processor to further do the following:

cause the recording of additional information received in connection with a response received from the user to one or more advertisements.

17. A computer-readable, non-transitory, programmable product, as recited in claim 15, for use in conjunction with a mobile device, comprising code for causing a processor to further do the following:

receive an order for purchase of a menu item contained in the tailored information.

18. A computer-readable, non-transitory, programmable product, as recited in claim 15, wherein the mobile device is an electronic tablet.

19. A computer-readable, non-transitory, programmable product, as recited in claim 15, wherein the mobile device is an mobile phone.