USER LOCATION PROFILE FOR PERSONALIZED SEARCH EXPERIENCE

• US 20170286534A1
• Filed: 03/29/2016
• Published: 10/05/2017
• Est. Priority Date: 03/29/2016
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Arora, Siddhartha, Cheng, Beibei, Hong, Zhiqing, Dan, Ovidiu
• Application Number:
  US15/084,392
• Publication Number:
  US 20170286534A1
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries

Abstract

Architecture that enables the creation and utilization of a user location profile for a personalized search experience in recommendation systems. The user location profile does not necessitate login of the user to obtain user profile information such as a user ID. Rather, the identifying information associated with the user location can be a network address and/or a device identifier that identifies the particular device from which the user is performing a search or which auto-suggest is being initiated. The user location profile can then be used to identify items about which the user may want information. Once generated, a matching operation is performed between the user location profile and item profiles in a log. The matched item profiles related to the user'"'"'s location information (the user physical location and/or or user interested location(s)) are identified and recommended to the user.

Claims

1. A recommendation system, comprising:

a hardware processor, and a memory configured to store computer-executable instructions, the instructions executed by the processor to enable;

an extraction component configured to extract location information from search data and source information associated with a device from which a search is initiated;

a profile generation component configured to generate a user location profile based on the search data and the source information; and

a matching component configured to match the user location profile to a log of item profiles to enable recommending of results.

2. The system of claim 1, wherein the matching component is configured to match the user location profile to the log to find and recommend items of interest as a related search recommendation or as an automatic suggestion of content.

3. The system of claim 1, wherein the item profiles comprise locations of interest to a user associated with the user location profile.

4. The system of claim 1, wherein the search data includes network addresses of content clicked and the source information includes a device identifier of the device.

5. The system of claim 1, wherein the user location profile is employed for map application recommendations and local device searches.

6. The system of claim 1, wherein the user location profile is generated and employed absent a user login profile.

7. The system of claim 1, wherein the profile generation component generates the user location profile using query tokens and document click information.

8. The system of claim 1, wherein the user location profile comprises a physical geographical location of the user and a location of interest of the user.

9. The system of claim 1, further comprising a cluster generation component configured to generate clusters based on geographical coordinates derived from content selected as part of one or more searches, and to send cluster data to the profile generation component.

10. A computer-implemented recommendation method, comprising computer-executable instructions that when executed by a hardware processor, cause the hardware processor to perform acts of:

extracting geolocation data from search data of a user as part of a search process;

clustering the geolocation data into geolocation clusters;

identifying user location information of the user based on the geolocation clusters; and

generating a user location profile from the user location information.

11. The method of claim 10, further comprising recommending new content to the user based on the user location profile.

12. The method of claim 10, further comprising generating the user location profile to include user physical location and a location of interest of the user.

13. The method of claim 10, further comprising extracting search history data associated with a network identifier relative to a span of time.

14. The method of claim 10, further comprising deriving an item profile from query entry information and user selection information of content, and processing the item profile against an item log to obtain items to present in a set of search results.

15. The method of claim 10, further comprising generating the user location profile for a non-logged-in user.

16. A computer-implemented recommendation method, comprising computer-executable instructions that when executed by a hardware processor, cause the hardware processor to perform acts of:

extracting geolocation data from search history data of a non-logged-in user as part of a search process, the geolocation data based on a device identifier of a user device from which the non-logged-in user has performed searches or a network address;

identifying user location information of the user based on correspondence of the user location information to location of a geolocation cluster; and

generating a user location profile from the user location information to include user physical location of the user and a location of interest of the user.

17. The method of claim 16, further comprising identifying the user physical location and the location of interest based on corresponding centroids of the geolocation clusters.

18. The method of claim 16, further comprising extracting links clicked by the user from a search log and identifying geolocation coordinates of the clicked links for coordinate clustering.

19. The method of claim 16, further comprising recommending items to the user as part of the search process based on the user location profile for a personalized search experience.

20. The method of claim 16, further comprising recommending an item in search results of an application based on matching of the user location profile to an item log.