SYSTEMS AND METHODS FOR OPTIMIZING THE SELECTION AND DISPLAY OF ELECTRONIC CONTENT
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0 Petitions
Accused Products
Abstract
Systems and methods are provided for optimizing displays in one or more user interfaces. An exemplary method may include retrieving web entries from a database and generating a plurality of candidates based on the retrieved web entries, where each web entry of the web entries is a clickable item that is displayed on the one or more user interfaces. Additionally, provide the plurality of candidates for display on the one or more user interfaces and determine click-through rates for each of the plurality of candidates. Thereafter, create a display pool of candidates to display from plurality of candidates based on the click-through rates and update the display pool of candidates responsive to retrieving additional web entries from the database.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A computer-implemented method for optimizing displays in one or more user interfaces, the method comprising:
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retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on the one or more user interfaces; generating a first plurality of candidates based on the retrieved web entries, each candidate of the first plurality of candidates comprising of one or more of the web entries; providing the first plurality of candidates for display on at least one of the one or more user interfaces; determining click-through rates for the first plurality of candidates; creating a display pool of candidates to display based on the click-through rates; and updating the display pool of candidates responsive to retrieving additional web entries from the database. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
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29. A system for optimizing displays in one or more user interfaces, the system comprising:
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a memory having processor-readable instructions stored therein; and a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a method, the method comprising; retrieving web entries from a database, each web entry of the plurality of web entries being a clickable item that is displayed on the one or more user interfaces; generating a first plurality of candidates based on the retrieved web entries, each candidate of the first plurality of candidates comprising of one or more of the web entries; providing the first plurality of candidates for display on at least one of the one or more user interfaces; determining click-through rates for the first plurality of candidates; creating a display pool of candidates to display based on the click-through rates; and updating the display pool of candidates responsive to retrieving additional web entries from the database. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36)
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37. A non-transitory computer-readable medium storing instructions, then instructions, when executed by a computer system cause the computer system to perform a method, the method comprising:
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retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on the one or more user interfaces; generating a first plurality of candidates based on the retrieved web entries, each candidate of the first plurality of candidates comprising of one or more of the web entries; providing the first plurality of candidates for display on at least one of the one or more user interfaces; determining click-through rates for the first plurality of candidates; creating a display pool of candidates to display based on the click-through rates; and updating the display pool of candidates responsive to retrieving additional web entries from the database. - View Dependent Claims (38, 39, 40)
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Specification