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CUSTOMER GROUPS AND SALES PROMOTIONS

  • US 20170287001A1
  • Filed: 03/31/2016
  • Published: 10/05/2017
  • Est. Priority Date: 03/31/2016
  • Status: Abandoned Application
First Claim
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1. A method performed by one or more computers of a transaction processing system, the method comprising:

  • receiving data at the one or more computers of the transaction processing system from a mobile point-of-sale (POS) device associated with a merchant, the data indicating, for each of multiple purchase transactions;

    an identification of a customer with whom the purchase transaction was conducted;

    a time of the purchase transaction;

    a transaction total amount;

    a product purchased in the transaction;

    a purchase price of the product; and

    a category of the product;

    analyzing the data to determine purchasing behaviors of multiple customers, the purchasing behaviors of a customer comprising two or more of the following;

    times of purchase transactions conducted by the merchant with the customer;

    categories of products purchased by the customer from the merchant;

    prices of products purchased by the customer from the merchant;

    total transaction amounts for purchase transactions conducted by the merchant with the customer;

    total transaction amounts for purchase transactions conducted by the merchant with the customer during respective time periods;

    a number of purchase transactions conducted by the merchant with the particular customer;

    a frequency of purchase transactions conducted by the merchant with the particular customer;

    a time of a most recent purchase transaction conducted with the particular customer;

    ora number of reward points held by the particular customer;

    analyzing the purchasing behaviors to identify a group of customers having similar purchasing behaviors with respect to the merchant;

    determining a sales promotion that is likely to be effective for the group of customers based on the similar purchasing behaviors of the group of customers; and

    sending a notification to each customer of the group of customers, the notification describing the sales promotion.

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