PERSONALIZED MARKETING INCENTIVES BASED ON HISTORICAL INFORMATION AND MOBILITY MONITORING

• US 20170287015A1
• Filed: 06/15/2017
• Published: 10/05/2017
• Est. Priority Date: 09/30/2015
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Adinarayan, Geetha, Shi, Shaw-Ben S., Sivakumar, Gandhi, Tsai, Meng Hong
• Granted Patent: US 10,489,827 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04W 4/026 using orientation information, e.g. compass
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/33 for indoor environments, e.g. buildings

Abstract

One embodiment for determining a marketing incentive for a user of an electronic device. In one embodiment, a computer processor detects a first electronic device within a retail environment utilizing a second electronic device that also identifies information associated with the first electronic device. In one embodiment, a computer processor determines a behavior associated with the first electronic device based, at least in part, on movement of the first electronic device within the retail environment. In one embodiment, a computer processor identifies data associated with the retail environment that includes information associated with a retailer associated with the retail environment and information associated with the first electronic device. In one embodiment, a computer processor determines a first marketing incentive based, at least in part, on the determined behavior associated with the first electronic device and the identified data associated with the retail environment.

Claims

1. A method for determining a marketing incentive for a user of an electronic device, the method comprising:

detecting a first electronic device within a retail environment, wherein the first electronic device is detected utilizing a second electronic device that identifies information associated with the first electronic device;

determining a behavior associated with the first electronic device based, at least in part, on movement of the first electronic device within the retail environment;

identifying data associated with the retail environment, wherein the identified data associated with the retail environment includes information associated with a retailer associated with the retail environment and information associated with the first electronic device; and

determining a first marketing incentive based, at least in part, on the determined behavior associated with the first electronic device and the identified data associated with the retail environment.

2. The method of claim 1, wherein detecting the first electronic device further comprises:

determining an identity of the first electronic device utilizing the second electronic device, wherein the first electronic device corresponds to a user.

3. The method of claim 1, wherein the identified data associated with the retail environment includes at least one data element selected from the group consisting of:

historical information;

inventory information;

information related to the second electronic device within an area of the retail environment; and

information corresponding to one or more zones defined relative to the second electronic device within the area the retail environment.

4. The method of claim 3, wherein historical information includes at least one information element selected from a group consisting of:

a purchasing history of a user of the first electronic device based, at least in part, on an identity of the user;

a purchasing history corresponding to the first electronic device;

information related to a responsiveness of a user of the first electronic device based, at least in part, on an identity of the user to an incentive; and

information related to a response of the first electronic device to an incentive.

5. The method of claim 1, wherein determining a behavior comprises:

tracking a motion of the first electronic device relative to the second electronic device, wherein the motion includes one or more of;

a distance of the first electronic device relative to the second electronic device;

a direction of the motion of the first electronic device relative to the second electronic device;

a speed of the motion of the first electronic device relative to the second electronic device; and

a duration of the motion of the first electronic device; and

analyzing the motion of the first electronic device based, at least in part, on at least one of;

the identified data associated with the retail environment, one or more analytics programs, and one or more merchant algorithms.

6. The method of claim 3, wherein inventory information includes at least one element selected from the group consisting of:

a quantity for items stocked by the retail environment;

a price for each item stocked by the retail environment;

a status corresponding to the items stocked by the retail environment;

a cross-marketing information for one or more items stocked by the retail environment;

or

rebate information corresponding to one or more items stocked by the retail environment.

7. The method of claim 2, further comprising:

determining an identity of the user of the first electronic device;

determining a second marketing incentive based, at least, in part on the identity of the user of the first electronic device and the identified data associated with the retail environment; and

communicating at least one of the first marketing incentive and the second marketing incentive to the first electronic device.

8. The method of claim 2, further comprising:

determining that an identity of the user of the first electronic device cannot be identified;

determining a third marketing incentive based, at least in part, on the identity of the first electronic device and the identified data associated with the retail environment; and

communicating at least one of the first marketing incentive and the third marketing incentive to at least one of the first electronic device and a third electronic device that is associated with the retail environment, and wherein the third electronic device includes one or more of;

an automated checkout station that can detect the first electronic device;

a point-of-sales terminal that can detect the first electronic device; and

a customer service representative that is assigned the third electronic device that can detect the first electronic device.