NETWORKED PUBLIC MULTI-SCREEN CONTENT DELIVERY
First Claim
1. An apparatus for identifying users in a public area and presenting targeted content, the apparatus comprising:
- a first presentation device having a first viewing area in a first public area;
memory storing instructions for identifying content to be presented to the at least one user; and
one or more processors programmed for;
recognizing one or more physical characteristics of at least one user in a first plurality of users identified within a first viewing area of a first public display device,receiving, over a network, content to present through the first presentation device, the content being selected based on the recognized one or more physical characteristics of the at least one user and based on other content previously presented to the at least one user recognized in a second group of users at a second presentation device having a separate viewing area than the first presentation device, wherein the first presentation device and the second presentation device areas are located in one or more public areas, andpresenting, to the at least one user through the first presentation device, the received content selected based on the recognized one or more physical characteristics of the at least one user and the other content previously presented to the at least one user at the second presentation device.
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Accused Products
Abstract
Interactive, multimedia content is presented on multiple display devices in public areas. The display device includes components for recognizing users in viewing areas and selecting content to present the recognized users. Content may be specifically tailored for the recognized users, and the content may be split up into mini-episodes that are displayed across disparate public display devices. As the users are detected at the different display devices, the mini-episodes of content may be presented in a sequential manner, such that a first mini-episode is played at on a first display device, a second mini-episode is play on a second display device, and so on until the content is entirely played. User interactions to the presented content may also be captured and used in future content selections.
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Citations
20 Claims
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1. An apparatus for identifying users in a public area and presenting targeted content, the apparatus comprising:
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a first presentation device having a first viewing area in a first public area; memory storing instructions for identifying content to be presented to the at least one user; and one or more processors programmed for; recognizing one or more physical characteristics of at least one user in a first plurality of users identified within a first viewing area of a first public display device, receiving, over a network, content to present through the first presentation device, the content being selected based on the recognized one or more physical characteristics of the at least one user and based on other content previously presented to the at least one user recognized in a second group of users at a second presentation device having a separate viewing area than the first presentation device, wherein the first presentation device and the second presentation device areas are located in one or more public areas, and presenting, to the at least one user through the first presentation device, the received content selected based on the recognized one or more physical characteristics of the at least one user and the other content previously presented to the at least one user at the second presentation device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for controlling the display of content on public display devices based on recognized users in an area, the method comprising:
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recognizing one or more physical characteristics of at least one user in a first plurality of users identified within a first viewing area of a first public display device; accessing a user profile of the at least one user; presenting a first portion of the content to the at least one user based on the user profile and the at least one user being recognized in the first plurality of users within the viewing area of the first public display; recognizing the at least one user in a second plurality of users in a second viewing area of a second public display, the second viewing area being in a different public area than the first viewing area; and selecting a second portion of the content to present to the second plurality of users on the second public display based on the first portion of content that was displayed on the first public display to the at least one user and the at least one user being recognized in the second plurality of users in the second viewing area. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A method for controlling presentation of content with multiple presentable portions on a computing device, the method comprising:
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identifying a user in a first building within a first public viewing area of a first content display device at an initial time; selecting a first portion of the content to present to the user on the first content display device during the initial time; directing the first portion of the content to be presented to the user on the first content display during the initial time; identifying the user in a second building within a second public viewing area of a second content display device at a second time; selecting a second portion of the content to present to the user on the second content display during the second time based on the user having been presented with the first portion of the content and based on the first content displayed during the initial time; and directing the second portion of the content to be presented to the user on the second content display. - View Dependent Claims (18, 19, 20)
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Specification