CUSTOMIZABLE MARKETING APPARATUS

• US 20170290174A1
• Filed: 04/01/2016
• Published: 10/05/2017
• Est. Priority Date: 04/01/2016
• Status: Active Grant

• Current Assignee: Media Fast, LC
• Original Assignee: Media Fast, LC
• Inventors: Hafen, Amy, Diaz, William
• Granted Patent: US 10,455,709 B2
• Time in Patent Office: Days
• CPC Class Codes: B42D 15/0053 Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons
• CPC Class Codes: G06Q 90/00 Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
• CPC Class Codes: G09F 1/10 Supports or holders for show-cards
• CPC Class Codes: H05K 5/0017 with operator interface units
• CPC Class Codes: H05K 5/0086 portable, e.g. battery operated apparatus casings for switching devices H01H9/02

Abstract

Embodiments are directed to systems, apparatuses and methods for personalizing marketing materials such as video brochures. In one scenario, an electronic marketing apparatus is provided which includes a battery, an electronic display device powered by the battery, and a housing. One window is cut into the housing which allows the electronic display to be seen through at least a portion of the housing. A second window provides a view of an insert in the housing that is printed using a commodity printer. A method is also provided for personalizing marketing materials. The method includes printing a custom design on an insert using a commodity printer, cutting out at least a portion of the insert, arranging the cut out portion of the insert to show through a die cut window of the video brochure, and adhering the cut out portion of the insert to the video brochure in the arranged position.

Claims

1. An electronic marketing apparatus, comprising:

a battery;

an electronic display device powered by the battery; and

a housing,

wherein a first window is cut into the housing allowing the electronic display to be seen through at least a portion of the housing, and

wherein a second window provides a view of at least a portion of an insert in the housing that is printed on a commodity printer.

2. The electronic marketing apparatus of claim 1, wherein the second window in the housing is die cut.

3. The electronic marketing apparatus of claim 1, wherein the custom printing comprises a user-selected pattern.

4. The electronic marketing apparatus of claim 1, wherein the second window is cut to a user-selected size.

5. The electronic marketing apparatus of claim 1, wherein the second window is cut to a user-selected shape.

6. The electronic marketing apparatus of claim 1, wherein a pattern identifying the size, shape and location of the second window is transmitted to the commodity printer prior to printing.

7. The electronic marketing apparatus of claim 1, wherein the insert comprises a cardstock insert, and wherein the cardstock insert is printable on the commodity printer.

8. The electronic marketing apparatus of claim 7, wherein the cardstock insert is inserted into the housing of the electronic marketing apparatus.

9. The electronic marketing apparatus of claim 7, wherein the cardstock insert is viewable through the second window in the housing.

10. The electronic marketing apparatus of claim 7, wherein at least a portion of the cardstock insert is cut out and, wherein the cut out portion is arranged behind the second window.

11. The electronic marketing apparatus of claim 1, wherein the custom printing comprises a logo, design or name.

12. A system comprising the following:

one or more microprocessors;

an electronic display; and

a housing that includes a first window, the first window allowing the display to be viewed through at least a portion of the housing, the housing further including a second window that shows one or more portions of customized printing on an insert printed using a commodity printer.

13. The system of claim 12, wherein the insert comprises a cardstock insert.

14. The system of claim 13, wherein the second window is die cut into the housing, and wherein the cardstock insert is attached and sealed to the housing via an adhesive.

15. The system of claim 14, wherein the second die cut window allows users to personalize graphic designs of the system through the use of the second die cut window.

16. The system of claim 15, wherein the finished size of the system is variable and wherein the size or shape of the second die cut window is variable.

17. A method for personalizing a video brochure, the method comprising:

printing a custom design on an insert using a commodity printer;

cutting out at least a portion of the insert;

arranging the cut out portion of the insert to show through a die cut window of the video brochure; and

adhering the cut out portion of the insert to the video brochure in the arranged position.

18. The method of claim 17, wherein one or more portions of the video brochure are pre-printed, prior to printing the custom design on the insert using the commodity printer.

19. The method of claim 17, wherein the insert is a cardstock insert and the custom design comprises a logo or name.

20. The method of claim 17, wherein the finished size of the video brochure and the actual size or shape of the die cut window is variable, and wherein use of the die cut window in any size or shape allows personalization of the video brochure.