CONDITIONAL ADVERTISING FOR INSTANT MESSAGING
5 Assignments
0 Petitions
Accused Products
Abstract
An instant message sender user interface for an instant messaging communications session involving an instant message sender and an instant message recipient is rendered, the user interface including a conversation window. User input is entered by the instant message sender through manipulation of the user interface, the user input including data for transmission as an instant message from the instant message sender. An instruction by the instant message sender to send the data to the instant message recipient based on manipulation by the instant message sender of the user interface is resolved. Display of advertising content on the user interface is triggered responsive to the instruction by the instant message sender to send the data to the instant message recipient. The advertising content is displayed in the conversation window during at least a portion of the time that the instant message sender awaits a reply from the instant message recipient.
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Citations
60 Claims
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1-40. -40. (canceled)
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41. A computer-implemented method for displaying advertising content, the method comprising the following operations performed by at least one processor:
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determining contextual information previously viewed by a messenger in electronic communications with a recipient; generating, based on the viewed contextual information, a value of an attribute; selecting, based on the value of the attribute, advertising content; and electronically displaying, to the messenger, the selected advertising content while the messenger awaits an electronic message from the recipient. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. A system for displaying advertising content, the system comprising:
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a memory storing instructions; and one or more processors configured to execute the instructions to; determine contextual information previously viewed by a messenger in electronic communications with a recipient; generate, based on the viewed contextual information, a value of an attribute; select, based on the value of the attribute, advertising content; and electronically display, to the messenger, the selected advertising content while the messenger awaits an electronic message from the recipient. - View Dependent Claims (52, 53, 54, 55, 56, 57, 58, 59, 60)
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Specification