SYMBIOTIC INTERACTIVE VIDEO
First Claim
1. A computer-implemented method comprising:
- receiving at a user device one or more advertising units, each advertising unit comprising advertising video content;
presenting primary video content to a user of the user device;
determining a time during playback of the primary video content at which first advertising video content associated with a first one of the advertising units can be presented to the user;
dynamically combining the primary video content with the first advertising video content to create a symbiotic video, wherein the combining comprises graphically integrating at least a portion of the primary video content into one or more spatially defined areas within the first advertising video content while at least one of the primary video content and the first advertising video content is playing;
presenting the symbiotic video to the user; and
continuing presentation of the primary video content to the user following the presentation of the symbiotic video.
2 Assignments
0 Petitions
Accused Products
Abstract
In a method and accompanying system for providing symbiotic media content, one or more advertising units comprising advertising video content are received at a user device. During the playback of primary video content to a user of the device, a plurality of user interface controls are displayed, with each control being associated with a respective advertising unit. On receiving an interaction with one of the controls, the primary video content is combined with the advertisement associated with the selected control, forming a symbiotic video. The symbiotic video is presented to the user and, on completion thereof, playback of the primary video content is continued.
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Citations
24 Claims
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1. A computer-implemented method comprising:
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receiving at a user device one or more advertising units, each advertising unit comprising advertising video content; presenting primary video content to a user of the user device; determining a time during playback of the primary video content at which first advertising video content associated with a first one of the advertising units can be presented to the user; dynamically combining the primary video content with the first advertising video content to create a symbiotic video, wherein the combining comprises graphically integrating at least a portion of the primary video content into one or more spatially defined areas within the first advertising video content while at least one of the primary video content and the first advertising video content is playing; presenting the symbiotic video to the user; and continuing presentation of the primary video content to the user following the presentation of the symbiotic video. - View Dependent Claims (3, 4, 5, 7, 8, 9, 10, 18, 19, 20, 21, 22)
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2. (canceled)
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6. (canceled)
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11. A system comprising:
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at least one memory storing computer-executable instructions; and at least one processor for executing the instructions stored on the memory, wherein execution of the instructions programs the at least one processor to perform operations comprising; receiving at a user device one or more advertising units, each advertising unit comprising advertising video content; presenting primary video content to a user of the user device; determining a time during playback of the primary video content at which first advertising video content associated with a first one of the advertising units can be presented to the user; dynamically combining the primary video content with the first advertising video content to create a symbiotic video, wherein the combining comprises graphically integrating at least a portion of the primary video content into one or more spatially defined areas within the first advertising video content while at least one of the primary video content and the first advertising video content is playing; presenting the symbiotic video to the user; and continuing presentation of the primary video content to the user following the presentation of the symbiotic video. - View Dependent Claims (13, 14, 15, 17, 23, 24)
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12. (canceled)
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16. (canceled)
Specification