A METHOD AND SYSTEM FOR DELIVERY CONTEXT-RELEVANT CONTENT TO PORTABLE DEVICES

• US 20170302627A1
• Filed: 09/16/2015
• Published: 10/19/2017
• Est. Priority Date: 09/16/2014
• Status: Abandoned Application

• Current Assignee: Wittos Ltd.
• Original Assignee: Wittos Ltd.
• Inventors: LAI, Amy May, Yenn, RARINCA, Marius Constantin
• Application Number:
  US15/511,810
• Publication Number:
  US 20170302627A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 63/0245 Filtering by information in the payload
• CPC Class Codes: H04L 63/18 using different networks or channels, e.g. using out of band channels cryptographic mechanisms or cryptographic arrangements for key distribution involving distinctive intermediate devices or communication paths H04L9/0827; cryptographic mechanisms or cryptographic arrangements for authentication using a plurality of channels H04L9/3215
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

The present invention addresses the problem of targeting advertisements to be displayed on customers'"'"' mobile devices who move through a physical location. A method for dynamic delivery of content to a user'"'"'s portable device connected to an access point is disclosed which includes the steps of: analysing network traffic sent from the portable device via the access point; generating a profile for the user based at least in part upon the analysed network traffic and the location of the portable device; matching content to the user profile; and delivering the matched content to the portable device. A system for dynamically delivering content is also disclosed.

Claims

1. A method for dynamic delivery of content to a user of a portable device connected to an access point, including:

a) analysing network traffic sent from the portable device via the access point;

b) generating a profile for the user based at least in part upon the analysed network traffic and the location of the portable device;

c) matching content to the user profile; and

d) delivering the matched content to the portable device.

2. A method as claimed in claim 1, wherein the network traffic is analysed by analysing network traffic logs.

3. A method as claimed in claim 2, wherein the network traffic logs are captured at one or more from the set of the access point, a router, and a firewall.

4. A method as claimed in claim 1, wherein the access point is a wireless access point.

5. A method as claimed in claim 1, including the step of obtaining physical coordinates for the portable device and wherein the profile is generated based at least in part upon the physical coordinates.

6. A method as claimed in claim 5, wherein the physical coordinates are generated outside the portable device.

7. A method as claimed in claim 5, wherein the physical coordinates are processed to generate a physical journey profile for the user and wherein the physical journey profile is used to generate the profile for the user.

8. A method as claimed in claim 1, further including the step of obtaining inherent information about the portable device and wherein the profile is generated based at least in part upon the inherent information.

9. A method as claimed in claim 8, wherein the inherent information is user agent information.

10. A method as claimed in claim 1, wherein the network traffic includes URLs.

11. A method as claimed in claim 10, further including the step of weighting the URLs.

12. A method as claimed in claim 11, wherein the URLs are weighted using a marker database of stored weighted URLs.

13. A method as claimed in claim 11, wherein the weightings for the stored weighted URLs evolve based upon use.

14. A method as claimed in claim 11, wherein the URLs are weighting using a keyword database.

15. A method as claimed in claim 1, wherein the step of generating a profile for the user involves categorisation of the user into one of a plurality of predefined profiles.

16. A method as claimed in claim 1, further including the step of profiling the content prior to matching the content.

17. A method as claimed in claim 16, wherein the step of profiling the content comprises acquiring the content.

18. A method as claimed in claim 16, wherein the step of profiling the content comprises categorising the content.

19. A method as claimed in claim 18, wherein the content is categorised into a type in accordance with a predefined list of keywords and a topic-based text classifier.

20. A method as claimed in claim 1, wherein the matched content is delivered to the portable device within a captive portal.

26. A system comprising:

a processor;

a memory; and

a communications system;

wherein the system is configured for performing the method of claim 1.

27. A non-transitory computer readable storage medium having stored therein instructions, which when executed by a processor of a system cause the system to perform the method of claim 1.

21-25. -25. (canceled)

28. (canceled)