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System and Method for Universal, Player-Independent Measurement of Consumer-Online-Video Consumption Behaviors

  • US 20170318339A1
  • Filed: 03/14/2014
  • Published: 11/02/2017
  • Est. Priority Date: 03/14/2013
  • Status: Active Grant
First Claim
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1. A method implemented on one or more computing devices, for measuring engagement with video content playing on a plurality of different video players, comprising:

  • providing a data collection script configured to run on a web page being rendered by a browser on a client device to collect information regarding the video content on the web page, by at least one of the one or more computing devices, the data collection script using image recognition to determine user actions relative to the video content;

    executing the data collection script, by at least one of the one or more computing devices, to;

    examine the web page to detect the presence of video players, indicated at least by the player object and the presence of video controls; and

    identify a particular video player type from a plurality of possible video player types for a detected video player by evaluating visual characteristics of the particular video player type and detecting media behavior of video content displayed in the video player;

    tracking all user input at least in the form of cursor movement, gesture and scrolling;

    transmitting at least a part of the data collected to an analytics server wherein the analytics server processes the part of the data collected to derive a plurality of measurements relating to the user actions, media behavior, and an environment in which the user actions occur;

    providing a dashboard display configured to display the plurality of measurements to indicate consumer and media behavior in relation to the video content; and

    examining by the analytics server the data generated by the data collection script and each video player type and generating a measurement scheme for measuring levels of user engagement with the video content regardless of the video player type.

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