CONTEXTUAL EVALUATION FOR MULTIMEDIA ITEM POSTING

• US 20170329983A1
• Filed: 05/13/2016
• Published: 11/16/2017
• Est. Priority Date: 05/13/2016
• Status: Active Grant

• Current Assignee: Wayfair LLC (Wayfair Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Grant, Robert H., Hewitt, Trudy L.
• Granted Patent: US 10,558,815 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/434 using image data, e.g. images, photos, pictures taken by a user
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06F 21/6209 to a single file or object, e.g. in a secure envelope, encrypted and accessed using a key, or with access control rules appended to the object itself

Abstract

Approaches presented herein enable evaluating a multimedia item to be posted to a website (e.g., social networking site, forum, blog, etc.) to determine whether a censoring action needs to be performed on the multimedia item prior to posting the multimedia item. Specifically, in response to a request to post a multimedia item to a website, the multimedia item is analyzed to determine a context of the multimedia item. The context may be derived from specific elements depicted in the multimedia item. Also, an entity (e.g., a person, logo, trademark, brand) may be identified. The preferences related to the entity are retrieved. The context is compared against the preferences of the entity to determine whether a variance exists. When a variance is determined, a censoring action related to the multimedia item may be performed prior to posting the multimedia item.

Claims

1. A computer-implemented method for automatically evaluating a multimedia item to be posted on a website, the method comprising:

analyzing, in response to a request for the multimedia item to be posted to the website, the multimedia item to determine a context of the multimedia item including one or more specific elements depicted in the multimedia item;

identifying an entity within the one or more specific elements;

comparing the context to one or more preferences related to the entity to determine a variance between the context and the one or more preferences; and

performing a censoring action related to the multimedia item prior to posting the multimedia item on the website item when a variance is determined.

2. The computer-implemented method of claim 1, wherein the entity is selected from a group consisting of a person, logo, trademark, and brand.

3. The computer-implemented method of claim 1, wherein the censoring action is selected from a group consisting of disallowing the posting of the multimedia item, sending a request for permission for an approval to post the multimedia item, obscuring the entity from the multimedia item, and removing the entity from the multimedia item.

4. The computer-implemented method of claim 1, wherein the preferences are defined from a group consisting of a person, company, and brand owner.

5. The computer-implemented method of claim 1, wherein the preferences are defined by a historical baseline associated with the entity, wherein the historical baseline is derived from content depicting or discussing the entity.

6. The computer-implemented method of claim 2, wherein the entity is a person and the context includes a cognitive assessment of the person.

7. The computer-implemented method of claim 1, wherein the multimedia item is a photo and the photo is analyzed using image analysis.

8. A computer system for automatically evaluating a multimedia item to be posted on a website, the computer system comprising:

a memory medium comprising program instructions;

a bus coupled to the memory medium; and

a processor for executing the program instructions, the instructions causing the system to;

analyze, in response to a request for the multimedia item to be posted to the website, the multimedia item to determine a context of the multimedia item including one or more specific elements depicted in the multimedia item;

identify an entity within the one or more specific elements;

compare the context to one or more preferences related to the entity to determine a variance between the context and the one or more preferences; and

perform a censoring action related to the multimedia item prior to posting the multimedia item on the website item when a variance is determined.

9. The computer system of claim 8, wherein the entity is selected from a group consisting of a person, logo, trademark, and brand.

10. The computer system of claim 8, wherein the censoring action is selected from a group consisting of disallowing the posting of the multimedia item, sending a request for permission for an approval to post the multimedia item, and obscuring or removing the entity from the multimedia item.

11. The computer system of claim 9, wherein the preferences are defined from a group consisting of a person, company, and brand owner.

12. The computer system of claim 8, wherein the preferences are defined by a historical baseline associated with the entity, wherein the historical baseline is derived from content depicting or discussing the entity.

13. The computer system of claim 9, wherein the entity is a person and the context includes a cognitive assessment of the person.

14. The computer system of claim 8, wherein the multimedia item is a photo and the photo is analyzed using image analysis.

15. A computer program product for automatically evaluating a multimedia item to be posted on a website, and program instructions stored on the computer readable storage device, to:

analyze, in response to a request for the multimedia item to be posted to the website, the multimedia item to determine a context of the multimedia item including one or more specific elements depicted in the multimedia item;

identify an entity within the one or more specific elements;

compare the context to one or more preferences related to the entity to determine a variance between the context and the one or more preferences; and

perform a censoring action related to the multimedia item prior to posting the multimedia item on the website item when a variance is determined.

16. The computer program product of claim 15, wherein the entity is selected from a group consisting of a person, logo, trademark, and brand.

17. The computer program product of claim 15, wherein the censoring action is selected from a group consisting of disallowing the posting of the multimedia item, sending a request for permission for an approval to post the multimedia item, and obscuring or removing the entity from the multimedia item.

18. The computer program product of claim 15, wherein the preferences are defined by a historical baseline associated with the entity, wherein the historical baseline is derived from content depicting or discussing the entity.

19. The computer program product of claim 16, wherein the entity is a person and the context includes a cognitive assessment of the person.

20. The computer program product of claim 15, wherein the website is selected from a group consisting of a social media site, blog, and forum.