CROSS DEVICE IDENTITY MATCHING FOR ONLINE ADVERTISING
First Claim
Patent Images
1. A method, comprising:
- sending, from a publisher to at least one ad exchange, a request that includes at least an advertisement (ad) impression opportunity and information of one identity associated with a user;
sending, from the at least one ad exchange to an identity matching service provider, the ad impression opportunity and the information of the one identity;
determining, by the identity matching service provider, the user based on the information of the one identity;
selecting, by the identity matching service provider, at least one identity of the same user, wherein each of the at least one identity is associated with a single one of at least one computing device; and
sending, from the identity matching service provider to at least one bidder, the ad impression opportunity and information of the at least one identity that is selected by the identity matching service provider.
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Abstract
A system and method for providing cross device identity matching service is provided. An request is received by an ad exchange, which includes an ad impression opportunity and information of one identity associated with a user. The user is determined and at least one identity of the same user is selected for at least one bidder to generate at least one bidding request for online advertising.
13 Citations
23 Claims
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1. A method, comprising:
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sending, from a publisher to at least one ad exchange, a request that includes at least an advertisement (ad) impression opportunity and information of one identity associated with a user; sending, from the at least one ad exchange to an identity matching service provider, the ad impression opportunity and the information of the one identity; determining, by the identity matching service provider, the user based on the information of the one identity; selecting, by the identity matching service provider, at least one identity of the same user, wherein each of the at least one identity is associated with a single one of at least one computing device; and sending, from the identity matching service provider to at least one bidder, the ad impression opportunity and information of the at least one identity that is selected by the identity matching service provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method, comprising:
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sending, from a publisher to at least one ad exchange, a request that includes at least an advertisement (ad) impression opportunity and information of one identity associated with a user; sending, from the at least one ad exchange to an identity matching service provider, the ad impression opportunity and the information of the one identity; determining, by the identity matching service provider, the user based on the information of the one identity; selecting, by the identity matching service provider, at least one identity of the same user, wherein each of the at least one identity is associated with a single one of at least one computing device; and sending, from the identity matching service provider to the at least one ad exchange, information of the at least one identity that is selected by the identity matching service provider. - View Dependent Claims (13, 14)
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15. A method, comprising:
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sending, from a publisher to at least one ad exchange, a request that includes at least an advertisement (ad) impression opportunity and information of a first identity; sending, from the at least one ad exchange to an identity matching service provider, the ad impression opportunity and the information of the first identity; determining the user based on the information of the first identity by the identity matching service provider; selecting, by the identity matching service provider, a second identity of the same user; and sending, from the identity matching service provider to at least one bidder, the ad impression opportunity and information of the second identity. - View Dependent Claims (16, 17)
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18. A method, comprising:
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sending, from a publisher to at least one ad exchange, a request that includes at least an advertisement (ad) impression opportunity and information of a first identity; sending, from the at least one ad exchange to an identity matching service provider, the ad impression opportunity and the information of the first identity; determining the user based on the information of the first identity by the identity matching service provider; selecting, by the identity matching service provider, a second identity of the same user; and sending, from the identity matching service provider to the at least one ad exchange, information of the second identity. - View Dependent Claims (19)
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20. A method, comprising:
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sending, from a publisher to at least one ad exchange, a request that includes at least an advertisement (ad) impression opportunity and information of a first identity associated with a first computing device; sending, from the at least one ad exchange to an identity matching service provider, the ad impression opportunity and the information of the first identity; determining the user based on the information of the first identity by the identity matching service provider; and selecting, by the identity matching service provider, a second identity of the same user, the second identity being associated with a second computing device. - View Dependent Claims (21)
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22. A method, comprising
receiving, at an identity matching service provider from at least one ad exchange, at least one request that includes at least an advertisement (ad) impression opportunity and information of one identity that is associated with a user; -
determining, by the identity matching service provider, the user based on the information of the one identity received from the at least one ad exchange; selecting, by the identity matching service provider, at least one identity of the same user; and sending, from the identity matching service provider to at least one bidder or the at least one ad exchange, at least information of the at least one identity that is selected by the identity matching service provider.
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23. An identity matching service provider, comprising at least
a processor system having at least a processor, a communication interface, a memory system storing one or more machine instructions on one or more non-transitory computer readable media; - and
wherein the one or more machine instructions, when implemented, cause the processor system of the identity matching service provider to implement a method including at least receiving, at the identity matching service provider from at least one ad exchange, at least one request that includes at least an advertisement (ad) impression opportunity and information of one identity that is associated with a user; determining, by the identity matching service provider, the user based on the information of the one identity received from the at least one ad exchange; selecting, by the identity matching service provider, at least one identity of the same user; and sending, from the identity matching service provider to at least one bidder or the at least one ad exchange, at least information of the at least one identity that is selected by the identity matching service provider.
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Specification