SUBSTITUTING ALTERNATIVE MEDIA FOR PRESENTATION DURING VARIABLE SPEED OPERATION

• US 20170339456A1
• Filed: 08/02/2017
• Published: 11/23/2017
• Est. Priority Date: 11/16/2012
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.), AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Nagorniak, David, Gasper, Adam
• Granted Patent: US 10,110,949 B2
• Time in Patent Office: Days
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A process that incorporates teachings of the subject disclosure may include, for example, identifying a location of a video cue frame within multimedia data based on metadata, an audio track or a combination thereof. The multimedia data is forwarded to a multimedia presentation device and the video cue frame is detected within the multimedia data based on its location. The video cue frame has an image portion including alternative multimedia content and an encoded message, wherein the alternative multimedia content is imperceptible during a normal display rate presentation at the multimedia presentation device. The alternative multimedia content is obtained by way of the video cue frame responsive to receiving a first selection of a first alternative display rate that differs from the normal display rate. The alternative multimedia content is forwarded to the multimedia presentation device based on the encoded message. Other embodiments are disclosed.

Claims

1. An apparatus comprising:

a memory that stores executable instructions; and

a processing system including a processor coupled to the memory, wherein the processing system, responsive to executing the instructions, facilitates performance of operations comprising;

identifying a location of a video cue frame within media content to obtain a video cue frame location, wherein the identifying is based on metadata, an audio track or a combination thereof;

forwarding the media content to a display device;

detecting the video cue frame within the media content based on the video cue frame location, wherein the video cue frame comprises an image portion including alternative media content and an encoded message, wherein the alternative media content is imperceptible during a standard display rate presentation at the display device; and

responsive to receiving a selection of an alternative display rate that differs from the standard display rate, obtaining the alternative media content by way of the video cue frame and forwarding the alternative media content to the display device based on the encoded message.

2. The apparatus of claim 1, wherein the identifying of the location of the video cue frame comprises detecting the location of the video cue frame from an audio track, wherein the obtaining of the alternative media content comprises obtaining the alternative media content responsive to a comparison of the alternative display rate that differs from a threshold value.

3. The apparatus of claim 2, wherein the obtaining of the alternative media content comprises:

obtaining a still-image from the video cue frame responsive to the alternative display rate being greater than the threshold value; and

obtaining a portion of a moving-image from the video cue frame responsive to the alternative display rate being less than the threshold value.

4. The apparatus of claim 1, wherein the identifying of the location of the video cue frame comprises determining the location of the video cue frame from metadata, wherein the video cue frame comprises a single cue frame bordered by neighboring, non-cue video frames, and wherein the detecting of the video cue frame is based on a difference between an image of the alternative media content of the video cue frame and image data of the neighboring, non-cue video frames.

5. The apparatus of claim 1, wherein the operations further comprise generating a still image comprising the alternative media content, and wherein the encoded message comprises one of a bar code or a quick response (QR) code.

6. The apparatus of claim 5, further comprising:

detecting a plurality of video cue frames within the media content, wherein the plurality of video cue frames comprises the alternative media content that is imperceptible during the standard display rate presentation, and wherein the bar code or the QR code comprise an address for alternative media content.

7. The apparatus of claim 6, wherein the media content comprises moving images, and wherein the one of the bar code or the QR code identifies the video cue frame as a placard for display as the still image.

8. A method comprising:

identifying, by a processing system including a processor, a location of a video cue frame within media content to obtain a video cue frame location, wherein the identifying is based on metadata, an audio track or a combination thereof;

forwarding, by the processing system, the media content to a display device;

detecting, by the processing system, the video cue frame within the media content based on the video cue frame location, wherein the video cue frame comprises an image portion comprising alternative media content and an encoded message, wherein the alternative media content is imperceptible during a normal display rate presentation at the display device;

responsive to receiving a selection of an alternative display rate that differs from the normal display rate, obtaining, by the processing system, the alternative media content by way of the video cue frame; and

forwarding the alternative media content to the display device based on the encoded message.

9. The method of claim 8, further comprising detecting, by the processing system, a plurality of video cue frame within the media content, wherein the plurality of video cue frame comprises the alternative media content that is imperceptible during the normal display rate presentation, wherein the alternative media content comprises moving images.

10. The method of claim 8, wherein the obtaining of the alternative media content comprises:

obtaining, by the processing system, a still-image from the video cue frame responsive to the alternative display rate being greater than a threshold value; and

obtaining, by the processing system, a portion of a moving-image from the video cue frame responsive to the alternative display rate being less than the threshold value.

11. The method of claim 8, wherein the video cue frame comprises a single video cue frame bordered by non-cue video frames.

12. The method of claim 8, further comprising storing the alternative media content to obtain stored alternative media content.

13. The method of claim 12, further comprising:

receiving, by the processing system, a second selection for operation at an alternative display rate that differs from the normal display rate;

retrieving, by the processing system, the stored alternative media content; and

providing, by the processing system, the stored alternative media content to the display device instead of the media content, responsive to the receiving of the second selection for operation at the alternative display rate.

14. The method of claim 8, wherein the video frames comprise a bit stream.

15. A machine-readable storage device, comprising executable instructions that, when executed by a processing system including a processor, cause the processing system to facilitate performance of operations comprising:

identifying a location of a video cue frame within multimedia data to obtain a video cue frame location, wherein the identifying is based on metadata, an audio track or a combination thereof;

forwarding the multimedia data to a multimedia presentation device;

detecting the video cue frame within the multimedia data based on the video cue frame location, wherein the video cue frame comprises an image portion comprising alternative multimedia content and an encoded message, wherein the alternative multimedia content is imperceptible during a normal display rate presentation at the multimedia presentation device;

responsive to receiving a first selection of a first alternative display rate that differs from the normal display rate obtaining the alternative multimedia content by way of the video cue frame; and

forwarding the alternative multimedia content to the multimedia presentation device based on the encoded message.

16. The machine-readable storage device of claim 15, wherein the operations further comprise obtaining the alternative multimedia content responsive to a comparison of the first alternative display rate that differs from normal display rate and a display rate threshold value.

17. The machine-readable storage device of claim 16, wherein the operations further comprise:

obtaining a still-image content from the video cue frame responsive to the first alternative display rate being greater than the display rate threshold value; and

obtaining a portion of moving-image content from the video cue frame responsive to the first alternative display rate being less than the display rate threshold value.

18. The machine-readable storage device of claim 15, wherein the video cue frame comprises a single video cue frame bordered by non-cue video frames.

19. The machine-readable storage device of claim 15, wherein the operations further comprise

storing the alternative multimedia content to obtain stored alternative multimedia content.

20. The machine-readable storage device of claim 19, wherein the operations further comprise:

receiving a second selection for operation at a second alternative display rate that differs from the normal display rate;

retrieving the stored alternative multimedia content; and

forwarding the stored alternative multimedia content to the multimedia presentation device instead of the video frames of the media content, responsive to the receiving of the second selection for operation at the second alternative display rate.