USER ADDRESS MATCH BASED ON MATCH QUALITY
First Claim
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1. A method comprising:
- receiving, by an online system, from a third party a customer list, the customer list comprising a plurality of customers, the customer list including hashes of personally identifying information (PII) of each of the plurality of customers, the PII comprising one or more categories including at least one of an email address, a gender, and a date of birth;
receiving, by the online system, from a third party, a match priority selection indicating a minimum level of match quality;
determining a set of PII attributes to match based on the received match priority; and
generating a custom audience by;
matching the hashes of PII of customers of the plurality of customers with hashes of users of an online system based, in part, on the determined set of PII attributes associated with the received customer list, anddetermining street addresses associated with matched users of the online system.
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Abstract
An online system generates a custom audience for an advertiser from an advertiser-provided list of customers. In order to generate the custom audience, the online system determines a set of attributes corresponding to a received match priority selection and performs a match of the customers with users of the online system based on the determined set of attributes. The custom audience is supplemented with street addresses associated with the matched users of the online system. Content specific to the determined street addresses may then be provided to the matched users.
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Citations
19 Claims
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1. A method comprising:
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receiving, by an online system, from a third party a customer list, the customer list comprising a plurality of customers, the customer list including hashes of personally identifying information (PII) of each of the plurality of customers, the PII comprising one or more categories including at least one of an email address, a gender, and a date of birth; receiving, by the online system, from a third party, a match priority selection indicating a minimum level of match quality; determining a set of PII attributes to match based on the received match priority; and generating a custom audience by; matching the hashes of PII of customers of the plurality of customers with hashes of users of an online system based, in part, on the determined set of PII attributes associated with the received customer list, and determining street addresses associated with matched users of the online system. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for generating a custom audience comprising:
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receiving from an advertiser a customer list and a match priority selection indicating a minimum level of match quality, the customer list comprising a plurality of customers associated with the advertiser; determining a set of PII attributes to match corresponding to the received match priority selection; and generating a custom audience by; matching customers of the plurality of customers with users of an online system based on the determined set of PII attributes associated with the customers; and determining street addresses associated with the matched users of the online system. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A non-transitory computer-readable storage medium comprising instructions executable by a processor, the instructions comprising:
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instructions for receiving a customer list including a match priority selection indicating a minimum level of match quality, the customer list comprising a plurality of customers associated with the advertiser; instructions for determining a set of users wherein each of the users comprising users matching a customer associated with the an advertiser based on one or more determined PII attributes associated with the customers; instructions for determining a street address associated with each of the one or more matched users; instructions for generating a custom audience comprising at least;
the matched user and the determined street address associated with the match user; andinstructions for storing the generated custom audience. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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Specification