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USER ADDRESS MATCH BASED ON MATCH QUALITY

  • US 20170351733A1
  • Filed: 06/03/2016
  • Published: 12/07/2017
  • Est. Priority Date: 06/03/2016
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • receiving, by an online system, from a third party a customer list, the customer list comprising a plurality of customers, the customer list including hashes of personally identifying information (PII) of each of the plurality of customers, the PII comprising one or more categories including at least one of an email address, a gender, and a date of birth;

    receiving, by the online system, from a third party, a match priority selection indicating a minimum level of match quality;

    determining a set of PII attributes to match based on the received match priority; and

    generating a custom audience by;

    matching the hashes of PII of customers of the plurality of customers with hashes of users of an online system based, in part, on the determined set of PII attributes associated with the received customer list, anddetermining street addresses associated with matched users of the online system.

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