Website Content Preserver

• US 20170358012A1
• Filed: 06/14/2016
• Published: 12/14/2017
• Est. Priority Date: 06/14/2016
• Status: Abandoned Application

• Current Assignee: Brian Vallelunga
• Original Assignee: Brian Vallelunga
• Inventors: Vallelunga, Brian
• Application Number:
  US15/182,286
• Publication Number:
  US 20170358012A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 61/4511 using domain name system [DNS]
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

The present invention describes a system and method for preserving web content from 3rd party blockers. The preferred embodiment will protect website content elements in the HTML/Javascript of the user experience in browsers and mobile apps through dynamic changes in the element url and label names and encoding of image data.

Claims

1. A system for preserving web content from 3rd party blockers of specific components of the user experience in browsers or mobile apps comprising:

a user with app or browser on a network requesting a display website'"'"'s URL page or URL respectively;

the website having registered a DNS subdomain and domain known to an Ad Provider having content on the website;

the website acting in concert with Ad Provider to employing a dynamically alterable path to Ad Provider serving advertising content to website users;

the ad provider creating a program dynamically altering the website ad content elements comprising ad links, CSS elements, images and ad element labels, giving a randomized programming to the ad content elements on it'"'"'s server;

the ad provider'"'"'s created program is downloaded to the user'"'"'s browser upon request, adaptively changing the website ad component elements to the elements downloaded from the request;

the user'"'"'s browser executing the ad server program to dynamically altering the display website page, and

the user'"'"'s browser executing the altered display website page with the changed ad components;

whereby the advertiser content is protected from subverting blockers targeting provider ad content.

2. A system for preserving content from 3rd party subverting blockers as in claim 1 wherein the user browser is a mobile app SDK.

3. A system for preserving content from 3rd party subverting blockers as in claim 1 further comprising the website having registered a DNS subdomain and domain known to an Ad Provider having content on the website;

4. A system for preserving content from 3rd party subverting blockers as in claim 1 further comprising proxy client-servers for routing.

5. A system for preserving content from 3rd party subverting blockers as in claim 1 further comprising wildcards in subdomain entries for DNS resolution.

6. A method for preserving content from 3rd party subverting blockers of specific components of the user experience in browsers and mobile apps comprising:

a browser on a network requesting a download and display of website content;

the website using a dynamically alterable path URL to Ad Provider serving advertising content to website users via a prearranged DNS subdomain and domain names URLs;

dynamically altering the website URL and ad content elements comprising ad links, CSS elements, images and ad element labels, giving a randomized programming to the ad content elements;

creating an ad provider script or program for dynamic alteration;

user browser downloading ad provider program upon user'"'"'s browser request, adaptively changing the website ad component elements to the randomized name elements, and

executing the altered display website page with the changed ad components and remaining content the website page

whereby the advertiser content is protected from subverting blockers targeting provider ad content.

7. The method for preserving advertising content from 3rd party subverting blockers as in claim 6 wherein the user browser is a mobile app SDK.

8. The method for preserving advertising content from 3rd party subverting blockers as in claim 6 further comprising the website registering a DNS subdomain and domain known to an Ad Provider;

9. A method for preserving advertising content from 3rd party subverting blockers as in claim 6 further comprising the steps of using domain proxy(ies).

10. A method for preserving advertising content from 3rd party subverting blockers as in claim 6 further comprising the steps of using wildcards in subdomain entries for DNS resolution.

11. A system for preserving web content from 3rd party blockers of specific components of the user experience in mobile browsers or apps comprising:

a user with app or browser on a network requesting a display website'"'"'s URL page or URL respectively;

the website having registered a DNS subdomain and domain known to an Ad Provider having content on the website;

the website acting in concert with Ad Provider to employing a dynamically alterable path to Ad Provider serving advertising content to website users;

the ad provider creating a program dynamically altering the website ad content elements comprising ad links, CSS elements, images and ad element labels, giving a randomized programming to the ad content elements on it'"'"'s server;

the ad provider'"'"'s created program is downloaded to the user'"'"'s browser upon request, adaptively changing the website ad component elements to the elements downloaded from the request;

the user'"'"'s browser executing the ad server program to dynamically altering the display website page, and

the user'"'"'s browser executing the altered display website page with the changed ad components;

whereby the advertiser content is protected from subverting blockers targeting provider ad content.