ENGAGED MICRO-INTERACTIONS ON DIGITAL DEVICES

• US 20170366628A1
• Filed: 03/29/2017
• Published: 12/21/2017
• Est. Priority Date: 06/17/2016
• Status: Active Grant

• Current Assignee: TATA Consultancy Services Limited (Tata Sons Pvt Ltd.)
• Original Assignee: TATA Consultancy Services Limited (Tata Sons Pvt Ltd.)
• Inventors: Devkar, Sujit, Doke, Pankaj, Lobo, Sylvan
• Granted Patent: US 10,701,164 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A technique for engaged micro-interactions on digital devices is disclosed. In an embodiment, activities performed on a digital device are monitored. Further, at least one user accessing the digital device and friends associated with the user are determined based on the activities. Furthermore, a profile for the user and friends is created. Moreover, time spent and required to perform an action on content are determined based on the profile. In addition, a list of desires associated with the user and/or friends is determined based upon the activities and/or time spent and required to perform the action on the content. Also, the list of desires are ranked based on the activities to be performed by the user and friends. The user and/or friends are then engaged by providing a micro-interaction on the digital device based on the ranking of the list of desires and a time required to download online content.

Claims

1. A method comprising:

monitoring activities performed on a digital device, wherein the activities comprise collocated or non-collocated reading, browsing, playing game and chatting and a collaborative session;

determining at least one user accessing the digital device and friends associated with the at least one user based on the activities performed on the digital device;

creating a profile for the at least one user and friends associated with the at least one user, wherein the profile comprises a voice profile, a behavior profile, a gesture profile and an activity profile;

determining time spent on content presented on the digital device and time required to perform an action on the content by the at least one of the user and the friends associated with the at least one user based on the profile of the at least one of the user and the friends associated with the at least one user, wherein the action comprises at least one of reading, viewing and making a decision;

determining a list of desires associated with the at least one of the user and the friends associated with the at least one user based upon at least one of the time spent on the content, time required to perform the action on the content and the activities;

ranking the list of desires based on the activities to be performed by the at least one of the user and the friends associated with the at least one user;

computing a download time of online content when the at least one of user and the friends associated with the at least one user request for the online content on the digital device; and

engaging the at least one of user and the friends associated with the at least one user by providing a micro-interaction on the digital device based on the ranking of the list of desires and the computed download time.

2. The method as claimed in claim 1, wherein monitoring the activities performed on the digital device, comprises:

monitoring the activities performed on the digital device using multiple sensors in the digital device, wherein the multiple sensors comprise a proximity sensor, a gyroscope, an accelerometer and an orientation sensor.

3. The method as claimed in claim 1, wherein determining at least one of the time spent on the content and time required for reading and viewing the content by the at least one of the user and the friends associated with the at least one user based on the profile of the at least one of user and the friends associated with the at least one user, comprises:

dividing the content presented on the digital device into multiple pages, wherein each of the multiple pages is a unit of content visible to the at least one of the user and the friends associated with the at least one user;

computing a number of words and images in each of the multiple pages; and

determining the time spent on the content and the time required to perform the action on the content based on the profile of the at least one of the user and the friends associated with the at least one user when one of the multiple pages appears on the digital device.

4. The method as claimed in claim 3, further comprising:

determining at least one of a tag or a comment in the one of the multiple pages; and

determining the time spent on the one of the multiple pages and the time required to perform the action on the one of the multiple pages along with the determined at least one of the tag or comment on the digital device based on the profile of the at least one of the user and the friends associated with the at least one user.

5. The method as claimed in claim 1, wherein determining the time spent on the content and time required for making the decision on the content by the at least one of the user and the friends associated with the at least one user based on the profile of the at least one of the user and the friends associated with the at least one user, comprises:

recording triggers in the activities, wherein the triggers comprise the content that requires user'"'"'s input; and

determining the time spent on the content and time required for making the decision on the content.

6. The method as claimed in claim 1, wherein providing the micro-interaction comprises at least one of phone vibrations, a change of screen brightness or colors and displaying text or image snippets to the at least one user and the friends associated with the at least one user.

7. The method as claimed in claim 1, wherein computing the download time of the online content when the at least one of the user and the friends associated with the at least one user request for the online content, comprises:

obtaining network latency information, a number of concurrent requests, network utilization information and response time information from a service provider used in the digital device when the at least one of the user and the friends associated with the at least one user request for the online content; and

computing the download time of the online content based on the obtained network latency information, number of concurrent requests, network utilization information and response time information.

8. The method as claimed in claim 1, wherein engaging the at least one of the user and the friends associated with the at least one user by providing the micro-interaction on the digital device based on the ranking of the list of desires and the download time, comprises:

engaging the at least one of the user and the friends associated with the at least one user by providing the micro-interaction on the digital device based on the ranking of the list of desires and the download time when the download time is greater than a predetermined threshold time.

9. The method as claimed in claim 1, wherein engaging the at least one of the user and the friends associated with the at least one user by providing the micro-interaction on the digital device based on the ranking of the list of desires and the download time, comprises:

engaging the at least one of the user and the friends associated with the at least one user by providing the micro-interaction on the digital device such that a difference between the download time and a time required to perform an action on the micro-interaction by the at least one of the user and the friends associated with the at least one user is zero.

10. The method as claimed in claim 1, wherein the list of desires comprise at least one of reading jokes and viewing images of a person or place and content which is required to read or view based on an activity being performed.

11. A digital device comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor, wherein the memory comprises an engagement unit to;

monitor activities performed on the digital device, wherein the activities comprise collocated or non-collocated reading, browsing, playing game and chatting and a collaborative session;

determine at least one user accessing the digital device and friends associated with the at least one user based on the activities performed on the digital device;

create a profile for the at least one user and friends associated with the at least one user, wherein the profile comprises a voice profile, a behavior profile, a gesture profile and an activity profile;

determine time spent on content presented on the digital device and time required to perform an action on the content by the at least one of the user and the friends associated with the at least one user based on the profile of the at least one of user and the friends associated with the at least one user, wherein the action comprises at least one of reading, viewing and making a decision;

determine a list of desires associated with the at least one of the user and the friends associated with the at least one user based upon at least one of the time spent on the content, time required to perform the action on the content and the activities;

rank the list of desires based on the activities to be performed by the at least one user and the friends associated with the at least one user;

compute a download time of online content when the at least one of the user and the friends associated with the at least one user request for the online content on the digital device; and

engage the at least one of the user and the friends associated with the at least one user by providing a micro-interaction on the digital device based on the ranking of the list of desires and the computed download time.

12. The digital device as claimed in claim 11, wherein the engagement unit monitors the activities performed on the digital device using multiple sensors in the digital device, and wherein the multiple sensors comprise a proximity sensor, a gyroscope, an accelerometer and an orientation sensor.

13. The digital device as claimed in claim 11, wherein the engagement unit is configured to:

divide the content presented on the digital device into multiple pages, wherein each of the multiple pages is a unit of content visible to the at least one of the user and the friends associated with the at least one user;

compute a number of words and images in each of the multiple pages; and

determine the time spent on the content and the time required to perform the action on the content based on the profile of the at least one of the user and the friends associated with the at least one user when one of the multiple pages appears on the digital device.

14. The digital device as claimed in claim 13, wherein the engagement unit is further configured to:

determine at least one of a tag or a comment in the one of the multiple pages; and

determine the time spent on the one of the multiple pages and the time required to perform the action on the one of the multiple pages along with the determined at least one of the tag or comment on the digital device based on the profile of the at least one of the user and the friends associated with the at least one user.

15. The digital device as claimed in claim 11, wherein the engagement unit is configured to:

record triggers in the activities, wherein the triggers comprise the content that requires user'"'"'s input; and

determine the time spent on the content and time required for making the decision on the content.

16. The digital device as claimed in claim 11, wherein providing the micro-interaction comprises at least one of phone vibrations, a change of screen brightness or colors and displaying text or image snippets to the at least one user and the friends associated with the at least one user.

17. The digital device as claimed in claim 11, wherein the engagement unit is configured to:

obtain network latency information, a number of concurrent requests, network utilization information and response time information from a service provider used in the digital device when the at least one of the user and the friends associated with the at least one user request for the online content; and

compute the download time of the online content based on the obtained network latency information, number of concurrent requests, network utilization information and response time information.

18. The digital device as claimed in claim 11, wherein the engagement unit engages the at least one of the user and the friends associated with the at least one user by providing the micro-interaction on the digital device based on the ranking of the list of desires and the download time when the download time is greater than a predetermined threshold time.

19. The digital device as claimed in claim 11, wherein the engagement unit engages the at least one of the user and the friends associated with the at least one user by providing the micro-interaction on the digital device such that a difference between the download time and a time required to perform an action on the micro-interaction by the at least one of the user and the friends associated with the at least one user is zero.

20. The digital device as claimed in claim 11, wherein the list of desires comprise at least one of reading jokes and viewing images of a person or place and content which is required to read or view based on an activity being performed.