COMPUTING INFRASTRUCTURE FOR MOVIE MAKING AND PRODUCT PLACEMENTS
First Claim
1. A method performed by a computing device comprising a processor, memory and storage, the method comprising:
- identifying, by an automated identification manager in an automated mode, objects and their corresponding locations in a digital media;
swapping and directly replacing in specified scenes of the digital media, using an automated replacement manager, at least one of the identified objects with at least one of the appropriate replacements among a plurality of product placement material in an automated mode, using the corresponding locations and outputting a modified digital media;
distributing by a website server the modified digital media on demand; and
broadcasting the modified digital media based on a schedule;
wherein the automated identification manager and automated replacement manager are collectively part of the computing device;
wherein the computing device swaps and replaces an identified object with an appropriate replacement directly in the given digital media that is distributed right away.
0 Assignments
0 Petitions
Accused Products
Abstract
A computing infrastructure for movie making. It provides movie creation and post-production services. Product placement services are provided for digital media of all kinds such as movies, video clips, audio clips, etc. The processing starts when a new digital media is created/uploaded by a user. Then detection of placeholder objects (one or more) is facilitated. The output is a catalog of placeholder objects. The user can review this output and modify it, and store it for subsequent processing. Then the user can replace placeholder objects with product placement material to create a modified digital media that is distributed.
9 Citations
20 Claims
-
1. A method performed by a computing device comprising a processor, memory and storage, the method comprising:
-
identifying, by an automated identification manager in an automated mode, objects and their corresponding locations in a digital media; swapping and directly replacing in specified scenes of the digital media, using an automated replacement manager, at least one of the identified objects with at least one of the appropriate replacements among a plurality of product placement material in an automated mode, using the corresponding locations and outputting a modified digital media; distributing by a website server the modified digital media on demand; and broadcasting the modified digital media based on a schedule; wherein the automated identification manager and automated replacement manager are collectively part of the computing device; wherein the computing device swaps and replaces an identified object with an appropriate replacement directly in the given digital media that is distributed right away. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A computing infrastructure for digital media comprising:
-
at least one storage configured to store a plurality of processing instructions; and at least one processor in communication with the at least one storage, and configured to execute instructions to; identify objects and their corresponding locations in a digital media, employing an automated identification manager, and determine, selectively, appropriate swap replacements among a plurality of product placement material, wherein the identified objects are cataloged and their locations noted, wherein the identified objects are also associated with individual scenes of the digital media; swap and directly replace, employing an automated replacement manager, directly in specified scenes of the digital media, identified objects with at least one of the appropriate swap replacements using the corresponding locations and output a modified digital media; distribute the modified digital media, employing a website server. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A computing infrastructure having a plurality of computing nodes, each of the plurality of computing nodes comprising a processor, memory and storage, the computing infrastructure comprising:
-
at least one storage configured to store a plurality of processing instructions; and at least one processor in communication with the at least one storage, and configured to execute instructions to; upload a plurality of product placement material provided by a plurality of product marketing sources; identify and catalog, using an automated identification manager in an automated mode, identified objects and their corresponding locations in a digital media; swap and directly replace, in specified scenes of the digital media in an automated mode, using an automated replacement manager, at least one of the identified objects with at least one of the plurality of product placement material, using the corresponding locations and output a modified digital media; and conduct billing transactions to charge at least one organization for the replacement of the at least one of the identified objects in the digital media; wherein the automated identification manager and automated replacement manager are collectively part of the computing infrastructure. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification