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System And Method For Media Experience Data

  • US 20170374414A1
  • Filed: 06/22/2016
  • Published: 12/28/2017
  • Est. Priority Date: 06/22/2016
  • Status: Active Grant
First Claim
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1. A computer-implemented method for analyzing media experiences comprising:

  • receiving, by a presentation device, media content including media contextual data, the media contextual data identifying or defining the media content;

    presenting, by the presentation device, the received media content;

    receiving, by the presentation device, input from a first set of one or more devices, the input indicating at least one physical or physiological condition of a consumer of the presented content while the content is being presented;

    generating, by the presentation device, behavioral data based on the received input from the first set of one or more devices, the behavioral data indicating a change in the physical or physiological condition of the consumer in reaction to the presented content;

    receiving, by the presentation device, input from a second set of one or more devices, the input indicating one or more electronically measurable physical conditions during the presenting of the content;

    generating, by the presentation device, experiential data comprising the received input from the second set of one or more devices associated with the generated behavioral data;

    generating, by the presentation device, media experience data correlating the received media contextual data, the generated behavioral data, and the generated experiential data;

    generating, by the presentation device, a media event based on presenting the received media content and comprising the generated media experience data;

    providing, by the presentation device, the generated media event to a data management system in response to receiving and presenting the media content, the generated media experience data comprising an indication to the data management system of a preference of the consumer related to the media content and media event receiving, by the data management system, the media event from the presentation device;

    analyzing, by the data management system, the received media event;

    generating, by the data management system, based on the media experience data of the analyzed media event, one or more connectedness values for the presented media, the connectedness values comprising indications of a degree of connection of the consumer with the content presented by the presentation device; and

    rendering, by the data management system, in one or more presentation forms, data that demonstrate qualitative and quantitative aspects of the connectedness values.

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