CONSUMER-CONFIGURABLE ALTERNATIVE ADVERTISING RECEPTION WITH INCENTIVES

• US 20170374433A1
• Filed: 08/10/2017
• Published: 12/28/2017
• Est. Priority Date: 09/03/2013
• Status: Active Grant

• Current Assignee: AirBNB Incorporated
• Original Assignee: International Business Machines Corporation
• Inventors: Bhogal, Kulvir S., Boss, Gregory J., Comes, Sheryl L., Hamilton, II, Rick A., Sand, Anne R.
• Granted Patent: US 10,225,622 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04N 21/25816 involving client authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; cryptographic authentication protocols H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/25875 involving end-user authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/162 Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing

Abstract

An original advertisement is transformed at a first content viewing device into a transferrable incentivized deferred advertisement that itself includes as added encoded data elements a configured incentive, a configured incentive time period within which to obtain the configured incentive, and a reporting instruction that causes an alternative content viewing device to report advertisement viewing back to the first content viewing device. The transferrable incentivized deferred advertisement, that includes the added encoded data elements, is transferred to the alternative content viewing device.

Claims

1. A method, comprising:

by a processor;

transforming, at a first content viewing device, an original advertisement into a transferrable incentivized deferred advertisement that itself comprises, as added encoded data elements, (i) a configured incentive, (ii) a configured incentive time period within which to obtain the configured incentive, and (iii) a reporting instruction that causes an alternative content viewing device to report advertisement viewing back to the first content viewing device; and

transferring the transferrable incentivized deferred advertisement, that comprises the added encoded data elements, to the alternative content viewing device.

2. The method of claim 1, further comprising the processor:

sending direct real-time feedback to an entity from which the original advertisement was received that the transferrable incentivized deferred advertisement has been transferred to the alternative content viewing device;

determining a user identifier of a user of the first content viewing device and a device identifier of the first content viewing device;

querying an alternative advertising reception and advertising incentives database, using the determined user identifier and device identifier, to identify user-specific advertising configuration information; and

determining whether the identified user-specific advertising configuration information in the alternative advertising reception and advertising incentives database comprises accumulated advertising incentive points accumulated from other advertisement viewing sufficient to allow deferral of the original advertisement and the transfer of the transferrable incentivized deferred advertisement to the alternative content viewing device.

3. The method of claim 1, where transforming, at the first content viewing device, the original advertisement into the transferrable incentivized deferred advertisement comprises the processor:

assigning a depleting discount advertising incentive point value to the transferrable incentivized deferred advertisement; and

diminishing the depleting discount advertising incentive point value over time during the configured incentive time period to incentivize a user of the first content viewing device to view the transferrable incentivized deferred advertisement during the configured incentive time period.

4. The method of claim 1, where:

the original advertisement comprises an original online advertisement presented by a social network website;

the alternative content viewing device comprises a television; and

further comprising the processor;

determining that a user is actively viewing audio and video (A/V) content via the social network website using the first content viewing device; and

detecting an indication from the user via the social network website to transfer the original online advertisement to the television; and

where transferring the transferrable incentivized deferred advertisement, that comprises the added encoded data elements, to the alternative content viewing device comprises the processor;

overlaying the transferrable incentivized deferred advertisement onto the A/V content being viewed via the social network website; and

transferring the A/V content being viewed via the social network website with the overlaid transferrable incentivized deferred advertisement to the television as part of bi-directional advertisement and content sharing between social networks and television advertising technology.

5. The method of claim 1, where:

the first content viewing device comprises a television;

the original advertisement comprises an original television advertisement presented by a television content broadcaster;

the alternative content viewing device comprises a networked computing device with access to a social networking website; and

further comprising the processor;

determining that a user of the television is actively viewing audio and video (A/V) content via the television; and

detecting an indication from the user via the television to transfer the original television advertisement to the social networking website; and

where transferring the transferrable incentivized deferred advertisement, that comprises the added encoded data elements, to the alternative content viewing device comprises the processor;

overlaying one of an audio and a video message that plays as the transferrable incentivized deferred advertisement is fast-forwarded; and

transferring the transferrable incentivized deferred advertisement with the overlaid one of the audio and the video message that plays as the transferrable incentivized deferred advertisement is fast-forwarded to the social networking website as part of bi-directional advertisement and content sharing between social networks and television advertising technology.

6. The method of claim 5, further comprising the processor:

detecting an indication from the user via the television that the user likes one of a good and a service associated with the original television advertisement; and

propagating, as part of the bi-directional advertisement and content sharing between social networks and television advertising technology, the indication that the user likes the one of the good and the service associated with the original television advertisement as a posting onto the social networking website to social network contacts of the user.

7. The method of claim 5, further comprising the processor:

assigning an increasing value advertising appreciation discount coupon to user-specific advertising configuration information associated with the user; and

increasing the increasing value advertising appreciation discount coupon in response to each social network contact that views the transferrable incentivized deferred advertisement either within the social networking website or as a further deferred advertisement on another content viewing device used by the respective social networking contact.

8. The method of claim 1, where the original advertisement comprises an interactive advertisement and the transferrable incentivized deferred advertisement comprises a transferrable incentivized deferred interactive advertisement that facilitates, as configured, delayed interaction with interactive advertising content, and further comprising the processor:

detecting an interaction by a user of the first content viewing device with the transferrable incentivized deferred interactive advertisement at a time after the transfer and within the configured incentive time period.

9. The method of claim 1, where transforming the original advertisement into the transferrable incentivized deferred advertisement further comprises the processor:

substituting, in place of the original advertisement within the transferrable incentivized deferred advertisement, an alternative audio and video (A/V) advertisement optimized for advanced-speed rendering that further comprises one of an audio and a video message that plays as the transferrable incentivized deferred advertisement is fast-forwarded.

10. The method of claim 1, further comprising the processor:

determining that a user of the first content viewing device has opted to have advertisements interspersed throughout a program rather than viewing the advertisements in a sequence from beginning to end; and

where the processor transforming the original advertisement into the transferrable incentivized deferred advertisement comprises the processor transforming the transferrable incentivized deferred advertisement into a set of interactive quizzes capable of being interspersed between programming content segments throughout the program.