OBJECT DRIVEN NEWSFEED

• US 20180005301A1
• Filed: 07/18/2017
• Published: 01/04/2018
• Est. Priority Date: 05/02/2012
• Status: Active Grant

• Current Assignee: Transform Sr Brands, LLC (ESL Investments, Inc.)
• Original Assignee: Sears Brands LLC (Sears Holdings Corporation)
• Inventors: Haimovitch, Guy, Chung, Eui, Karmona, Moti
• Granted Patent: US 10,235,707 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 69/24 Negotiation of communication capabilities

Abstract

Object driven newsfeeds supporting interest-based social networks aid in the formation of relationships based on similar domains of user interest. A space efficient graphical user interface (GUI) enables access to an object driven newsfeed of contextual and relevant information to aid a consumer/user in making buying decisions in an e-commerce environment.

Claims

1. A method for the generation of an object driven newsfeed, the method comprising:

maintaining a set of personal characteristics for each of a plurality of users of an e-commerce network;

gathering information representing actions of the plurality of users regarding a plurality of objects;

producing, from the gathered information, a filtered information stream for each of the plurality of users of the e-commerce network, using personal characteristics of a respective one of the plurality of users; and

transmitting to each of the plurality of users a respective newsfeed comprising the respective filtered information stream.

2-30. -30. (canceled)