ELECTRONIC SMART SHELF DISPLAY

• US 20180027995A1
• Filed: 08/01/2016
• Published: 02/01/2018
• Est. Priority Date: 08/01/2016
• Status: Active Grant

• Current Assignee: Conex Digital LLC
• Original Assignee: D3LLC
• Inventors: Vieville, Jean
• Granted Patent: US 9,924,810 B2
• Time in Patent Office: Days
• CPC Class Codes: A47F 11/10 Arrangements of light sources
• CPC Class Codes: A47F 5/0043 Show shelves shelves in general A47B96/02; brackets or similar shelf-supporting means A47B96/06; advertising or price indication G09F
• CPC Class Codes: A47F 5/0068 Shelf extensions, e.g. fixed on price rail
• CPC Class Codes: A47F 5/08 secured to the wall, ceiling, or the like; Wall-bracket display devices
• CPC Class Codes: G02F 1/1336 Illuminating devices
• CPC Class Codes: G06F 3/1438 using more than one graphics controller
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G09F 3/208 Electronic labels, Labels integrating electronic displays
• CPC Class Codes: G09G 2320/0626 for control of overall brightness
• CPC Class Codes: G09G 2370/12 Use of DVI or HDMI protocol in interfaces along the display data pipeline
• CPC Class Codes: G09G 2380/04 Electronic labels
• CPC Class Codes: G09G 5/006 Details of the interface to the display terminal specific for a display terminal using a CRT G09G1/167; using a flat panel G09G3/2096; circuits for interfacing with colour displays G09G5/04
• CPC Class Codes: G09G 5/10 Intensity circuits

Abstract

A merchandise display assembly comprises a tier of horizontally elongated metallic shelving for merchandise, with a display assembly detachably coupled at each shelf to an LED TV display of the merchandise. Each elongated LED TV display comprises an LCD screen comprised of 1920×95 pixels backlit by white light emitting LEDs, and projecting white LED lighting to illuminate the merchandise below each LED TV display, said LED TV displays each driven by an elongated compact HDMI or daisy chained controller board. The face of the display is arranged to have maximal area by confining vertical drivers to a compact upper region, permitting the boarder of the region to be of equal thickness both above and below the display and by providing a back cover that extends only to the rear surface of the display element.

Claims

1. A merchandise display assembly comprising a tier of horizontally elongated shelving for merchandise, said display assembly detachably coupled at each shelf to an LED TV display of the merchandise on that shelf, said display assembly comprising

a plurality of rectangular elongated LED TV displays, each having a respective controller board within a covering element, each said LED TV display extending in front of and below its respective shelf for substantially the length of each shelf, wherein each display permits merchandise to be accessible above and behind the display on each shelf,

wherein each elongated LED TV display comprises an LCD screen comprised of pixels backlit by white light emitting LEDs, and projecting white LED lighting to illuminate the merchandise under and below each LED TV display, said LED TV displays each driven by an elongated narrow HDMI controller, and

wherein each tier row of electronic controllers is daisy chained to its next row so that all rows are driven by a single signal source, and

wherein the covering element of each display element terminates at a back of said display element.

2. The merchandise display assembly of claim 1 wherein each LCD screen comprises a length of 1920 pixels.

3. The merchandise display assembly of claim 1 wherein each elongated LED-TV display comprises a bezel area with essentially equal vertical dimension bezel areas at the top and bottom thereof.

4. The merchandise display assembly of claim 1, where each rectangular elongated LED-TV display has a height substantially less than the vertical distance between said shelves, and has a depth substantially less than the depth of each said shelf.

5. The merchandise display assembly of claim 2 wherein each elongated LED-TV display comprises a bezel area with essentially equal vertical dimension bezel areas at the top and bottom thereof.

6. The merchandise display assembly of claim 2, where each rectangular elongated LED-TV display has a height substantially less than the vertical distance between said shelves, and has a depth substantially less than the depth of each said shelf.