ELECTRONIC APPARATUS AND METHOD OF OPERATING THE SAME
First Claim
1. An electronic apparatus comprising:
- a communication interface;
a display;
a memory configured to store one or more instructions; and
a processor configured to execute the one or more instructions stored in the memory,wherein, when executed, the one or more instructions cause the processor to;
receive, based on a fingerprint extracted from content displayed on the display, information of a first broadcast channel corresponding to the content from a server and recognize the first broadcast channel corresponding to the content;
in response to determining that a broadcast schedule of a replacement target existing advertisement is included in a broadcast schedule of the first broadcast channel, download a replacement advertisement from the server based on a start point of the replacement target existing advertisement; and
reproduce the replacement advertisement at an advertisement time of the replacement target existing advertisement of the first broadcast channel.
1 Assignment
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Accused Products
Abstract
An electronic apparatus including a communication interface, a display, a memory configured to store one or more instructions, and a processor configured to execute the one or more instructions stored in the memory, wherein, when executed, the one or more instructions cause the processor to receive, based on a fingerprint extracted from content displayed on the display, information of a first broadcast channel corresponding to the content from a server and recognize the first broadcast channel corresponding to the content, in response to determining that a broadcast schedule of a replacement target existing advertisement is included in a broadcast schedule of the first broadcast channel, download a replacement advertisement from the server based on a start point of the replacement target existing advertisement, and reproduce the replacement advertisement at an advertisement time of the replacement target existing advertisement of the first broadcast channel.
38 Citations
20 Claims
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1. An electronic apparatus comprising:
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a communication interface; a display; a memory configured to store one or more instructions; and a processor configured to execute the one or more instructions stored in the memory, wherein, when executed, the one or more instructions cause the processor to; receive, based on a fingerprint extracted from content displayed on the display, information of a first broadcast channel corresponding to the content from a server and recognize the first broadcast channel corresponding to the content; in response to determining that a broadcast schedule of a replacement target existing advertisement is included in a broadcast schedule of the first broadcast channel, download a replacement advertisement from the server based on a start point of the replacement target existing advertisement; and reproduce the replacement advertisement at an advertisement time of the replacement target existing advertisement of the first broadcast channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of operating an electronic apparatus, the method comprising:
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extracting a fingerprint of content displayed on a display of the electronic apparatus; receiving, based on the extracted fingerprint of the content, information of a first broadcast channel corresponding to the content from a server and recognizing the first broadcast channel corresponding to the content; in response to determining that a broadcast schedule of a replacement target existing advertisement is included in a broadcast schedule of the first broadcast channel, downloading a replacement advertisement from the server based on a start point of the replacement target existing advertisement; and reproducing the replacement advertisement at an advertisement time of the replacement target existing advertisement of the first broadcast channel. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A server comprising:
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a communication interface; a storage storing one or more instructions; and a processor configured to execute the one or more instructions stored in the storage, wherein when executed, the one or more instructions cause the processor to; receive broadcast information about each of broadcast channels from a broadcast station and extract a broadcast fingerprint of an image of each of the broadcast channels; receive a fingerprint of content displayed on an electronic apparatus from the electronic apparatus; determine a first broadcast channel corresponding to the content by comparing the fingerprint of the content and the broadcast fingerprint of the image of each of the broadcast channels; determine, based on a broadcast schedule of the first broadcast channel, whether a replacement target existing advertisement is scheduled to be broadcasted in the electronic apparatus; and transmit a replacement advertisement to the electronic apparatus based on a start point of the replacement target existing advertisement when the replacement target existing advertisement is scheduled to be broadcasted in the electronic apparatus. - View Dependent Claims (19)
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20. A method of operating a server, the method comprising:
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receiving broadcast information about each of broadcast channels from a broadcast station and extracting a broadcast fingerprint of an image of each of the broadcast channels; receiving a fingerprint of content displayed on an electronic apparatus of a user from the electronic apparatus; determining a first broadcast channel corresponding to the content by comparing the fingerprint of the content and the broadcast fingerprint of the image of each of the broadcast channels; determining, based on a broadcast schedule of the first broadcast channel, whether a replacement target existing advertisement is scheduled to be broadcasted in the electronic apparatus; and transmitting a replacement advertisement to the electronic apparatus based on a start point of the replacement target existing advertisement when the replacement target existing advertisement is scheduled to be broadcasted in the electronic apparatus.
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Specification