UNIQUELY IDENTIFYING AND TRACKING SELECTABLE WEB PAGE OBJECTS

• US 20180046637A1
• Filed: 08/12/2016
• Published: 02/15/2018
• Est. Priority Date: 08/12/2016
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: KOOPMAN, MARK R., ESCARGUEL, GUILLAUME L.
• Granted Patent: US 10,671,692 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Embodiments are provided for uniquely identifying and tracking selectable web page objects and presenting tracked activity for the selectable objects. In some cases, an analytics tool is used to collect and present link activity based on analytics data for a given selectable object of a content page, such as a clickable link or image. For example, a method analyzes a content page comprising a plurality of selectable objects and determines, based on the analyzing, a page identifier for the content page, and region identifiers for regions within the content page. The method generates, for each of the selectable objects, a unique object identifier comprising the page identifier, a region identifier corresponding to a region of the page where the object is located, and a link identifier. Link activity corresponding to the selectable objects is tracked and displayed, the link activity being based on measured analytics data over periods of time.

Claims

1. A system comprising:

a processing device;

a memory;

a display device; and

an analytics tool implemented on the processing device and configured to perform operations for tracking user interactions with a plurality of selectable objects in a content page having one or more regions, the operations comprising;

receiving, at the analytics tool, tracked user interactions with the plurality of selectable objects;

determining, by a region module of the analytics tool, for each of the plurality of selectable objects, a region identifier corresponding to a region of the one or more regions of the content page where the selectable object is located;

determining, by a link module of the analytics tool, for each of the plurality of selectable objects, a link identifier;

identifying, by the analytics tool, for each of the plurality of selectable objects, an object identifier comprising a page identifier corresponding to the content page, the region identifier for the selectable object determined by the region module, and the link identifier for the selectable object determined by the link module, wherein an object identifier for a selectable object of the plurality of selectable objects consistently identifies the selectable object regardless of a type of browser used to access the content page and regardless of a type of computing platform used to interact with the selectable object;

aggregating, by the analytics tool, measured analytics data corresponding to the tracked user interactions over one or more periods of time;

storing, in the memory, the aggregated measured analytics data as link activity for the plurality of selectable objects; and

displaying, by an activity map module of the analytics tool, on the display device, for respective ones of the plurality of selectable objects, a presentation of the link activity based on one or more portions of the link activity corresponding to the selectable object.

2. The system of claim 1, wherein:

the storing comprises storing object identifiers for the plurality of selectable objects; and

the displaying comprises displaying, for the respective ones of the plurality of selectable objects, the presentation of the link activity within a sorted list of link activity, wherein the one or more portions of the link activity include link rankings, link clicks, and object identifiers for the respective ones of the plurality of selectable objects.

3. The system of claim 1, wherein the displaying comprises displaying the presentation of the link activity within context of the content page by displaying, for each of the respective ones of the plurality of selectable objects, the presentation of the link activity within an overlay proximate to the selectable object in the content page.

4. The system of claim 1, the operations further comprising:

receiving input indicating a point in time along a time line, wherein the time line corresponds to the one or more periods of time; and

updating, for the respective ones of the plurality of selectable objects, displayed link activity to correspond to the point in time.

5. The system of claim 1, the operations further comprising:

displaying, within context of the content page, a respective overlay for each of the plurality of selectable objects; and

modifying, a visual characteristic of each respective overlay based on a positive or negative trend value of respective link activity for the selectable object of the plurality of selectable objects.

6. The system of claim 1, wherein the presentation of the link activity is displayed in a panel of a user interface that is displayed proximate to a display of the content page in the user interface without overlapping the display of the content page.

7. The system of claim 1, wherein the storing comprises communicating with an analytics server to query the analytics server for a subset of analytics data corresponding to parameters describing the plurality of selectable objects and the one or more periods of time.

8. A non-transitory computer-readable storage medium having executable instructions stored thereon, that, if executed by a processing device, cause the processing device to perform operations for tracking user interactions with a plurality of selectable objects in a content page having one or more regions, the instructions comprising:

instructions for receiving tracked user interactions with the plurality of selectable objects;

instructions for determining, for each of the plurality of selectable objects, a region identifier corresponding to a region of the one or more regions of the content page where the selectable object is located;

instructions for determining, for each of the plurality of selectable objects, a link identifier;

instructions for identifying, for each of the plurality of selectable objects, an object identifier comprising a page identifier corresponding to the content page, the determined region identifier for the selectable object, and the determined link identifier for the selectable object, wherein an object identifier for a selectable object of the plurality of selectable objects consistently identifies the selectable object regardless of a type of browser used to access the content page and regardless of a type of computing platform used to interact with the selectable object;

instructions for aggregating measured analytics data corresponding to the tracked user interactions over one or more periods of time;

instructions for storing the aggregated measured analytics data as link activity for the plurality of selectable objects; and

instructions for displaying, for respective ones of the plurality of selectable objects, a presentation of the link activity based on one or more portions of the link activity corresponding to the selectable object.

9. The non-transitory computer-readable storage medium of claim 8, wherein the instructions for displaying comprise instructions for displaying the presentation of the link activity within context of the content page by displaying, for each of the respective ones of the plurality of selectable objects, the presentation of the link activity within an overlay proximate to the selectable object in the content page.

10. The non-transitory computer-readable storage medium of claim 8, wherein the instructions for displaying comprise instructions for displaying, for each of the plurality of selectable objects, the presentation of the link activity within a sorted list of link activity, wherein the one or more portions of the link activity include link rankings, link clicks, and object identifiers for each of the plurality of selectable objects.

11. The non-transitory computer-readable storage medium of claim 8, the instructions further comprising:

instructions for receiving input indicating a point in time along a time line, wherein the time line corresponds to the one or more periods of time; and

instructions for updating, for the respective ones of the plurality of selectable objects, displayed link activity to correspond to the point in time.

12. The non-transitory computer-readable storage medium of claim 8, the instructions further comprising:

instructions for displaying, within context of the content page, a respective overlay for each of the plurality of selectable objects; and

instructions for modifying, a visual characteristic of each respective overlay based on a positive or negative trend value of respective link activity for the selectable object of the plurality of selectable objects.

13. The non-transitory computer-readable storage medium of claim 8, wherein the instructions for displaying comprise instructions for displaying the presentation of the link activity for the respective ones of the selectable objects in a panel of the user interface that is proximate to a display of the content page.

14. A computer implemented method for identifying selectable objects, the method comprising:

analyzing, by a computing device, a content page comprising a plurality of selectable objects;

determining, by the computing device, based on the analyzing, a page identifier for the content page, and one or more region identifiers for one or more regions within the content page; and

generating, for each of the plurality of selectable objects, a unique object identifier comprising the page identifier, a region identifier corresponding to a region of the one or more regions where the selectable object is located, and a link identifier.

15. The method of claim 14, wherein an object identifier for a selectable object is a string that consistently identifies the selectable object regardless of a type of browser, computing device, or platform used to access the content page.

16. The method of claim 14, wherein the page identifier includes a web page name or URL corresponding to the content page.

17. The method of claim 14, wherein the region identifier is a logical name identifying a defined HTML region of the content page.

18. The method of claim 14, wherein the region identifier for a selectable object indicates that the selectable object is located in one of a header region, a main region, a global banner region, or a footer region of the content page.

19. The method of claim 14, wherein the link identifier is a logical name identifying a clickable HTML object in the content page.

20. The method of claim 14, further comprising transmitting respective unique object identifiers for each of the plurality of selectable objects to an analytics server configured to collect tracked analytics data corresponding to the plurality of selectable objects.