UNIQUELY IDENTIFYING AND TRACKING SELECTABLE WEB PAGE OBJECTS
First Claim
1. A system comprising:
- a processing device;
a memory;
a display device; and
an analytics tool implemented on the processing device and configured to perform operations for tracking user interactions with a plurality of selectable objects in a content page having one or more regions, the operations comprising;
receiving, at the analytics tool, tracked user interactions with the plurality of selectable objects;
determining, by a region module of the analytics tool, for each of the plurality of selectable objects, a region identifier corresponding to a region of the one or more regions of the content page where the selectable object is located;
determining, by a link module of the analytics tool, for each of the plurality of selectable objects, a link identifier;
identifying, by the analytics tool, for each of the plurality of selectable objects, an object identifier comprising a page identifier corresponding to the content page, the region identifier for the selectable object determined by the region module, and the link identifier for the selectable object determined by the link module, wherein an object identifier for a selectable object of the plurality of selectable objects consistently identifies the selectable object regardless of a type of browser used to access the content page and regardless of a type of computing platform used to interact with the selectable object;
aggregating, by the analytics tool, measured analytics data corresponding to the tracked user interactions over one or more periods of time;
storing, in the memory, the aggregated measured analytics data as link activity for the plurality of selectable objects; and
displaying, by an activity map module of the analytics tool, on the display device, for respective ones of the plurality of selectable objects, a presentation of the link activity based on one or more portions of the link activity corresponding to the selectable object.
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Accused Products
Abstract
Embodiments are provided for uniquely identifying and tracking selectable web page objects and presenting tracked activity for the selectable objects. In some cases, an analytics tool is used to collect and present link activity based on analytics data for a given selectable object of a content page, such as a clickable link or image. For example, a method analyzes a content page comprising a plurality of selectable objects and determines, based on the analyzing, a page identifier for the content page, and region identifiers for regions within the content page. The method generates, for each of the selectable objects, a unique object identifier comprising the page identifier, a region identifier corresponding to a region of the page where the object is located, and a link identifier. Link activity corresponding to the selectable objects is tracked and displayed, the link activity being based on measured analytics data over periods of time.
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Citations
20 Claims
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1. A system comprising:
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a processing device; a memory; a display device; and an analytics tool implemented on the processing device and configured to perform operations for tracking user interactions with a plurality of selectable objects in a content page having one or more regions, the operations comprising; receiving, at the analytics tool, tracked user interactions with the plurality of selectable objects; determining, by a region module of the analytics tool, for each of the plurality of selectable objects, a region identifier corresponding to a region of the one or more regions of the content page where the selectable object is located; determining, by a link module of the analytics tool, for each of the plurality of selectable objects, a link identifier; identifying, by the analytics tool, for each of the plurality of selectable objects, an object identifier comprising a page identifier corresponding to the content page, the region identifier for the selectable object determined by the region module, and the link identifier for the selectable object determined by the link module, wherein an object identifier for a selectable object of the plurality of selectable objects consistently identifies the selectable object regardless of a type of browser used to access the content page and regardless of a type of computing platform used to interact with the selectable object; aggregating, by the analytics tool, measured analytics data corresponding to the tracked user interactions over one or more periods of time; storing, in the memory, the aggregated measured analytics data as link activity for the plurality of selectable objects; and displaying, by an activity map module of the analytics tool, on the display device, for respective ones of the plurality of selectable objects, a presentation of the link activity based on one or more portions of the link activity corresponding to the selectable object. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer-readable storage medium having executable instructions stored thereon, that, if executed by a processing device, cause the processing device to perform operations for tracking user interactions with a plurality of selectable objects in a content page having one or more regions, the instructions comprising:
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instructions for receiving tracked user interactions with the plurality of selectable objects; instructions for determining, for each of the plurality of selectable objects, a region identifier corresponding to a region of the one or more regions of the content page where the selectable object is located; instructions for determining, for each of the plurality of selectable objects, a link identifier; instructions for identifying, for each of the plurality of selectable objects, an object identifier comprising a page identifier corresponding to the content page, the determined region identifier for the selectable object, and the determined link identifier for the selectable object, wherein an object identifier for a selectable object of the plurality of selectable objects consistently identifies the selectable object regardless of a type of browser used to access the content page and regardless of a type of computing platform used to interact with the selectable object; instructions for aggregating measured analytics data corresponding to the tracked user interactions over one or more periods of time; instructions for storing the aggregated measured analytics data as link activity for the plurality of selectable objects; and instructions for displaying, for respective ones of the plurality of selectable objects, a presentation of the link activity based on one or more portions of the link activity corresponding to the selectable object. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer implemented method for identifying selectable objects, the method comprising:
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analyzing, by a computing device, a content page comprising a plurality of selectable objects; determining, by the computing device, based on the analyzing, a page identifier for the content page, and one or more region identifiers for one or more regions within the content page; and generating, for each of the plurality of selectable objects, a unique object identifier comprising the page identifier, a region identifier corresponding to a region of the one or more regions where the selectable object is located, and a link identifier. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification