Synchronous Social Media Advertisement Using One or More Influencers

• US 20180047114A1
• Filed: 08/12/2017
• Published: 02/15/2018
• Est. Priority Date: 08/12/2016
• Status: Active Application

• Current Assignee: Vity Patent Holdco, LLC
• Original Assignee: Vity Patent Holdco, LLC
• Inventors: Haaland, Lynne
• Application Number:
  US15/675,728
• Publication Number:
  US 20180047114A1
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social media advertisement system may coordinate the timing of social media posts. Such a system may cause several social media influencers to post in a coordinated fashion, such as all at a virtually the same time, or structured posts over a period of time. The influencers may be independent people who may each have a separate contract or other relationship with a social media advertisement system, and the system may recruit and manage the influencers, as well as identify the timing and schedule for an advertising campaign. Once the influencers may be organized, the system may trigger posts to be sent in a coordinated fashion.

Claims

1. A system comprising:

a hardware platform comprising at least one computer processor;

a synchronized advertisement management platform operating on said hardware platform, said synchronized advertisement management platform configured to;

determine a posting schedule for an advertising campaign, said posting schedule comprising timing for a plurality of posts being posted by a plurality of influencers;

identify said plurality of influencers; and

cause each of said plurality of influencers to post said plurality of posts according to said posting schedule.

2. The system of claim 1, said synchronized advertisement management platform further configured to:

search a first influencer'"'"'s posting schedule to determine that said first influencer has posting inventory compatible with said advertising campaign; and

identify said first influencer as one of said plurality of influencers.

3. The system of claim 2, said posting inventory being accessed on a posting platform, said synchronized advertisement management platform further configured to:

transmit a query to a post management platform;

determine that a first post time is available for said advertising campaign; and

reserve said first post time for said advertising campaign.

4. The system of claim 3, said synchronized advertisement management platform further configured to:

determine a conflicts list for said advertising campaign, said conflicts list comprising a competitor to said advertising campaign;

identifying a second influencer and determining that said second influencer is not compatible with said conflicts list; and

not including said second influencer in said advertising campaign.

5. The system of claim 4, said posting schedule comprising posting on at least two different social media platforms.

6. The system of claim 1, said advertising campaign comprising a plurality of posts sent at a first predetermined time, each of said plurality of posts being sent by a different influencer.

7. The system of claim 1, said advertising campaign comprising a plurality of posts, each of said plurality of posts being sent in sequence, where each of said plurality of posts being sent by a different influencer.

8. The system of claim 7, at least one of said plurality of posts by a first influencer referencing an earlier post by a second influencer.

9. The system of claim 1, said synchronized advertisement management platform further configured to:

track a performance metric for each of said plurality of posts; and

display said performance metric for each of said plurality of posts.

10. The system of claim 1, said synchronized advertisement management platform further configured to identify said plurality of influencers by:

sending a request to each of said plurality of influencers for said advertising campaign, said request comprising at least a definition of posts and times for said posts to be made by each of said plurality of influencers; and

receiving a confirmation from each of said plurality of influencers.

11. A method performed by a computing system, said method comprising:

determining a posting schedule for an advertising campaign, said posting schedule comprising timing for a plurality of posts being posted by a plurality of influencers;

identifying said plurality of influencers; and

causing each of said plurality of influencers to post said plurality of posts according to said posting schedule.

12. The method of claim 11 further comprising:

searching a first influencer'"'"'s posting schedule to determine that said first influencer has posting inventory compatible with said advertising campaign; and

identifying said first influencer as one of said plurality of influencers.

13. The method of claim 12 further comprising:

transmitting a query to a post management platform;

determining that a first post time is available for said advertising campaign; and

reserving said first post time for said advertising campaign.

14. The method of claim 13 further comprising:

determining a conflicts list for said advertising campaign, said conflicts list comprising a competitor to said advertising campaign;

identifying a second influencer and determining that said second influencer is not compatible with said conflicts list; and

not including said second influencer in said advertising campaign.

15. The method of claim 14, said posting schedule comprising posting on at least two different social media platforms.

16. The method of claim 11, said advertising campaign comprising a plurality of posts sent at a first predetermined time, each of said plurality of posts being sent by a different influencer.

17. The method of claim 11, said advertising campaign comprising a plurality of posts, each of said plurality of posts being sent in sequence, where each of said plurality of posts being sent by a different influencer.

18. The method of claim 17, at least one of said plurality of posts by a first influencer referencing an earlier post by a second influencer.

19. The method of claim 11 further comprising:

tracking a performance metric for each of said plurality of posts; and

displaying said performance metric for each of said plurality of posts.

20. The method of claim 11, said identifying said plurality of influencers being performed by:

sending a request to each of said plurality of influencers for said advertising campaign, said request comprising at least a definition of posts and times for said posts to be made by each of said plurality of influencers; and

receiving a confirmation from each of said plurality of influencers.