SYSTEM AND METHOD FOR COORDINATING A CAMPAIGN FOR OBSERVERS OF REAL-WORLD DATA

• US 20180053201A1
• Filed: 08/17/2016
• Published: 02/22/2018
• Est. Priority Date: 08/17/2016
• Status: Active Grant

• Current Assignee: Observa, Inc.
• Original Assignee: Observa, Inc.
• Inventors: Holman, Hugh Howard, Chelstad, Erik Eugene
• Granted Patent: US 11,004,100 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

Systems, apparatuses, and methods for observing and collecting real-world data about conditions, standards, guidelines, rules and restrictions established by a coordinator of an observation campaign. One embodiment may include a user-based mobile computing device (e.g., a smart phone) configured to execute an observation application to coordinate observing and collecting of real-world data. Further, the system may include an observation server computer configured to send notifications that include one or more opportunities for observations of real-word data to the user-based mobile computing device and configured to receive real world data observed and collected by the user-based mobile computing device. Further yet, the system may include a coordinator-based computing device communicatively coupled to the observation server computer and configured to generate and control a campaign of opportunities sent by the observation server computer.

Claims

1. A computer-based method, comprising:

sending an electronic communication corresponding to an opportunity to observe real-world data, the electronic communication sent to one or more remote computing devices of one or more users from a data observation computing platform;

receiving a response to the electronic communication from at least one of the remote computing devices of at least one of the users, the response including data corresponding to an observation of real-world data;

determining that the response fulfills the opportunity; and

initiating compensation to the at least one user.

2. The computer-based method of claim 1, further comprising assimilating the data from the response into a database of similar data.

3. The computer-based method of claim 1, further comprising executing an application at the at least one remote computing device for coordinating the opportunity.

4. The computer-based method of claim 1, further comprising establishing an observation campaign that includes the opportunity communicated to at least one of the users and also includes additional opportunities communicated to other users.

5. The computer-based method of claim 1, wherein the initiating compensation further comprises directing a third party service to provide financial compensation to the at least one user.

6. The computer-based method of claim 1, further comprising generating a new opportunity in response to successfully fulfilling the opportunity communicated to the at least one user.

7. The computer-based method of claim 1, further comprising sending a communication to a coordinator of the opportunity in response to fulfillment of the opportunity.

8. A computing system, comprising:

a user-based mobile computing device configured to execute an observation application to coordinate observing and collecting of real-world data;

an observation server computer configured to send notification that includes one or more opportunities for observations of real-word data to the user-based mobile computing device and configured to receive real world data observed and collected by the user-based mobile computing device; and

a coordinator-based computing device communicatively coupled to the observation server computer and configured to coordinate and control a campaign of opportunities sent by the observation server computer.

9. The computing system of claim 8, wherein the real world data collected comprises a digital image of a product for sale at a retail location.

10. The computing system of claim 8, wherein the real world data collected comprises a price of a product for sale at a retail location.

11. The computing system of claim 8, wherein the notification of one or more opportunities is influenced by a location of the user-based mobile computing device.

12. The computing system of claim 8, wherein the notification of one or more opportunities further comprises a time limit for fulfillment by an appropriate response from the user-based mobile computing device.

13. The computing system of claim 8, wherein the observation server computer further comprises a module configured to determine if the received data from the user-based mobile computing device fulfills one or more criteria for data collection.

14. The computing system of claim 8, herein the observation server computer further comprises a module configured to initiate a compensation to a user of the user-based mobile computing device in response to receipt of observed and collected real-world data.

15. The computing system of claim 14, wherein the compensation comprises non-financial compensation.

16. The computing system of claim 8, wherein the user-based mobile computing device comprises one of the group comprised of:

a mobile phone, a smart phone, a laptop computer, and handheld computer, a wearable computing device, and an augmented reality device.

17. A cloud-based multi-user observation computing system, comprising:

a plurality of user-based mobile computing devices each executing an observation application configured to communicate with a server computer hosting observation opportunities;

a cloud-based observation platform that includes the server computer for hosting the observation opportunities, the observation platform configured to communicate one or more opportunities to one or more user-based mobile computing devices and configured to receive real-world data collected by one or more of the plurality of user-based mobile computing devices; and

a plurality of coordinator-based computing devices communicatively coupled to the observation platform and configured to generate and alter opportunities as part of one or more observation campaigns, each observation campaign having configurable parameters configurable by at least one of the coordinator-based computing devices.

18. The computing system of claim 17, further comprising a retail-location based computer communicatively coupled to the observation platform and configured to receive one or more communication about the real-world data collected

19. The computing system of claim 17, wherein each coordinator-based computing device is configured to generate campaigns of opportunities that include one or more of the parameters from the group comprised of:

financial compensation for data collection, non-financial compensation for data collection, time limit for data collection, variable compensation for collected data based on time, variable compensation for collected data based on user reputation, variable compensation for collected data based on geographic location, and data limit for collected data.

20. The computing system of claim 17, further comprising a third party server computer communicatively coupled to the observation platform and configured to generate a communication in response to receiving collected real-world data.