TARGETING OPTIMIZATION BY BLOCKING ADVERTISEMENTS FOR ALREADY PERFORMED CONVERSION EVENTS
First Claim
1. A method comprising:
- receiving information for an advertising campaign (“
ad campaign”
) including one or more advertisements for presentation to one or more users of an online system, the information specifying at least one conversion event for the one or more advertisements in the ad campaign;
selecting an advertisement from the ad campaign as a candidate advertisement to present to a viewing user of the online system;
obtaining information that the viewing user performed a conversion event specified in the ad campaign; and
responsive to determining that the viewing user performed the conversion event specified in the ad campaign, blocking the selected candidate advertisement from being eligible for presentation to the viewing user.
2 Assignments
0 Petitions
Accused Products
Abstract
Information for an advertising campaign received by an online system includes one or more advertisements for presentation to one or more users of the online system, and specifies at least one conversion event for the one or more advertisements in the ad campaign. An advertisement is selected from the advertising campaign as a candidate advertisement for presentation to a viewing user of the online system. The online system obtains information that that the viewing user performed a conversion event specified in the ad campaign. Responsive to determining that the viewing user performed the conversion event specified in the ad campaign, the online system blocks the selected candidate advertisement from being eligible for presentation to the viewing user.
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Citations
20 Claims
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1. A method comprising:
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receiving information for an advertising campaign (“
ad campaign”
) including one or more advertisements for presentation to one or more users of an online system, the information specifying at least one conversion event for the one or more advertisements in the ad campaign;selecting an advertisement from the ad campaign as a candidate advertisement to present to a viewing user of the online system; obtaining information that the viewing user performed a conversion event specified in the ad campaign; and responsive to determining that the viewing user performed the conversion event specified in the ad campaign, blocking the selected candidate advertisement from being eligible for presentation to the viewing user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer program product comprising a computer-readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:
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receive information for an advertising campaign (“
ad campaign”
) including one or more advertisements for presentation to one or more users of an online system, the information specifying at least one conversion event for the one or more advertisements in the ad campaign;select an advertisement from the ad campaign as a candidate advertisement to present to a viewing user of the online system; obtain information that the viewing user performed a conversion event specified in the ad campaign; and responsive to determination that the viewing user performed the conversion event specified in the ad campaign, block the selected candidate advertisement from being eligible for presentation to the viewing user. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification