METHOD OF COLLECTING ADVERTISEMENT EXPOSURE DATA OF 360 VR GAME REPLAY VIDEO

• US 20180056190A1
• Filed: 08/26/2016
• Published: 03/01/2018
• Est. Priority Date: 08/26/2016
• Status: Active Grant

• Current Assignee: Stoic Entertainment Company Limited
• Original Assignee: Minkonet Corporation
• Inventors: AHN, SANGHYUK, KIM, TAE WOO, LEE, DONG HWAL
• Granted Patent: US 10,406,440 B2
• Time in Patent Office: Days
• CPC Class Codes: A63F 13/25 Output arrangements for video game devices
• CPC Class Codes: A63F 13/525 Changing parameters of virtual cameras
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/8082 Virtual reality
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

Provided is a method of collecting advertisement exposure data of a 360 virtual reality (VR) game replay video, in which data on advertisements that are applied to a game replay video and actually exposed to a user when the game replay video is displayed on a 360 VR display device is collected.

According to the method of collecting advertisement exposure data of a 360 VR game replay video, data on advertisements that are actually exposed to a user when the user views the 360 VR game replay video by using the 360 VR display device, from among advertisements applied to the 360 VR game replay video, may be effectively collected.

Claims

1. A method of collecting advertisement exposure data of a 360 virtual reality (VR) game replay video, the method comprising:

(a) storing, as game object information, shape data corresponding to each identification number of game objects that are to appear in a game replay video;

(b) storing, as advertisement object information, shape data corresponding to each identification number of advertisement objects that are to appear in the game replay video;

(c) storing, as game replay information, movement data of the game objects in virtual space over time during a game play;

(d) storing, as advertisement application information, movement data of the advertisement objects to be applied to the game replay video in the virtual space over time;

(e) generating a 360 VR replay video by incorporating the game object information, the advertisement object information, the game replay information, and the advertisement application information with one another and displaying the 360 VR replay video on a 360 VR display device; and

(f) while (e) is performed, identifying identification numbers of advertisement objects exposed to the 360 VR display device from among advertisement objects, based on an angle between a gaze vector of a direction that the 360 VR display device faces and an advertisement vector of a direction of the advertisement objects displayed in the 360 VR replay video.

2. The method of claim 1, wherein in (f), a period during which the advertisement objects identified as being exposed to the 360 VR display device are exposed to the 360 VR display device is stored.

3. The method of claim 1, further comprising (g) storing an exposure reference angle that is used as a reference for determining whether the advertisement objects are exposed to the 360 VR display device in (f),

wherein in (f), if an angle between the gaze vector and the advertisement vector is within a range of the exposure reference angle, it is determined that an advertisement object corresponding to the angle is exposed to the 360 VR display device so as to identify an identification number of the advertisement object.

4. The method of claim 3, further comprising (h) storing an exposure reference period that is used as a reference for determining whether the advertisement object is exposed to the 360 VR display device in (f),

wherein in (f), if an angle between the gaze vector and the advertisement vector is maintained for the exposure reference period or longer, it is determined that the advertisement object is exposed to the 360 VR display device so as to identify an identification number of the advertisement object.

5. The method of claim 1, wherein in (f), only identification numbers of advertisement objects having an advertisement orientation angle, which is an angle between an object direction of the advertisement objects and a direction extending from a center of a spherical virtual screen to the advertisement object, is within a preset angle range are identified based on an angle between the gaze vector and the advertisement vector from among advertisement objects included in the advertisement application information, wherein the virtual spherical screen is used to display the 360 VR replay video.

6. The method of claim 5, further comprising (i) storing an orientation reference angle that is used as a reference for determining that an advertisement object is inwardly oriented toward the virtual spherical screen based on the advertisement orientation angle,

wherein in (f), whether an advertisement object is exposed to the 360 VR display device is determined only when an advertisement orientation angle of the advertisement object is within a range of the orientation reference angle.

7. The method of claim 1, wherein in (e), the 360 VR replay video is generated by excluding advertisement objects having an advertisement orientation angle that is outside a preset angle range, from among advertisement objects included in the advertisement application information, wherein the advertisement orientation angle is an angle between an object direction of the advertisement objects and a direction extending from a center of a spherical virtual screen to the advertisement objects, and the virtual spherical screen is used to display the 360 VR replay video.

8. The method of claim 7, further comprising (i) storing an orientation reference angle that is used as a reference for determining an advertisement object as being inwardly oriented toward the virtual spherical screen based on the advertisement orientation angle,

wherein in (e), the replay video is generated by excluding advertisement objects having an advertisement orientation angle that is outside a range of the orientation reference angle.

9. The method of claim 1, wherein in (f), whether an advertisement object is exposed to the 360 VR display device is identified only when the advertisement object is in a preset angle range with respect to the gaze vector.

10. The method of claim 9, further comprising (k) storing a range of angle (field of view) that is used as a reference for determining that an advertisement object is displayed on the 360 VR display device with respect to the gaze vector,

wherein in (f), whether an advertisement object is exposed to the 360 VR display device is identified only when the advertisement object is in the range of the field of view with respect to the gaze vector.